even asking? • Are people giving? • Are the same people not giving over and over? • Grammar, spelling, printing issues • How would you know, are you measuring them?
to his grandmother • Pick a proofer • Friend or family member • Little to no knowledge of your NPO • Red pen • $20 test "No passion in the world is equal to the passion to alter someone else's draft.” H.G. Wells
the primary ways this project will serve your clients • Summarize one story • List three reasons the donor might wish to support the project • What size gift do you plan to ask for? • What would that gift help accomplish for your organization?
your desk, not your bookshelf • Written by you, approved by board • Translated into Calendar • Informs budget, not informed by budget • Based on last two years results
will be: Annual Giving – maintenance, which will require additional work Major Gifts – increased communication, Discovery of increased opportunities for funding and greater communication with donors Planned Giving – increased communication, Work on identifying current planned gifts and cultivating new ones. Board Participation – expansion, increased participation in fundraising activities.
at least 1 week in advance No meeting longer than 2 hours No report longer than ½ a page Consensus and Strategic Agenda Hands on Activity Everything labeled Discussion or Action
on mobile devices. • 55% of those who engage with nonprofits via social media take further action • Monthly donors give 42% more in one-year than one-time donors Fun infographics and tips from http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and- mobile-technology/
About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
(no Paypal) • Crowdrise Each has different characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
just photos. • why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en • Your ability to tell your story is significantly increased by using video as a medium. • http://www.ssireview.org/blog/entry/crowdfunding_for_nonprofits • Using an organized platform gives you more legitimacy. • Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign- or-non-profit • Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.
3.Decide who gets the money 4.Set up a Facebook page 5.Set up collection page 6.Seed the account 7.Write an email 8.Write a press release 9.Spread the word 10.Contact traditional media 11.Other counter-protests 12.Distribute the money 13.Write a thank you note 14.Pay it forward http://www.penniesinprotest.com/ $14,000 in RVA in 5 days
Recent Nielsen study says people trust: • Recommendations from someone they know • Consumer opinions posted online • Editorial content • Emails they signed up for • Branded websites
Enthusiasm for the cause • Personal connection to the NPO • Active Facebook profile & basic social media etiquette • Positive outlook on life • Willingness to learn • Time to spend on social media
to connect • Inspire Trust • Keep your messages simple • Use humor • Embrace a sense of urgency • One share is the beginning • Email is your best engine
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