IYELP Fundraising and Social Media Presentation

Transcript

1. SOCIAL MEDIA + FUNDRAISING
2. Online Fundraising Development Storytelling Technology
3. make it easier to raise money run a campaign social media & fundraising
5. 1.  Test your website http://mattkersley.com/responsive/ 2. E-Newsletter Metrics 3. Donation Page Checklist •  Donate Button on Homepage •  1 click from homepage •  Monthly giving option •  Branded Page •  Easy directions
6. Who are Online Donors •  90% shop online •  78% do banking and bill paying online •  Younger, more generous, in a hurry •  Comparing you to netflix and amazon •  Average age is 38-49
7. Optimize Your Website for Online Giving • Mobile Optimization • Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
8. INVEST IN YOUR GIVING PAGE
9. EASE OF GIVING Indiegogo 3%, first giving 3% Go Fund Me 5%, wepay 2.9% Pitchin – free, paypal 2.9% ImRaising free, paypal 2.9% Paypal 2.9%
10. ROCKSTARS } WORLD WILDLIFE FOUNDATION
11. GREAT DONATION PAGES •  Color •  Design •  Easy to find button
12. BROAD VIEW OF FUNDRAISING •  World AIDS Day 2011 •  400 gifts of only $100 – but unlimited amounts of PR, press, and good will generated.
13. CAUSE MARKETING
14. MATCHING CHALLENGES
15. MUST KNOW FACTS AND TIPS •  Responsive design doubles giving on mobile devices. • 55% of those who engage with nonprofits via social media take further action •  Monthly donors give 42% more in one-year than one-time donors Fun infographics and tips from http://www.nptechforgood.com/2014/06/08/14-must-know-stats-about-fundraising-social-media-and- mobile-technology/
16. TIMELY, BROAD REACH, DEFINED PURPOSE
18. CONTENT CREATION Pic monkey CANVA Notegraphy
21. DEFINE YOUR OBJECTIVES • What is the cost of the project or idea? •  Item Specific – we need X items •  Dollar Specific we need to raise $ to see ____ happen •  Time Specific – we need to raise $ by this deadline for ___ to happen
22. MAKE VIDEOS •  Use what you have •  Prepare ahead of time •  Keep it short •  Choose your words carefully •  Include a call to action •  Choose good music https://www.youtube.com/watch?v=szpN6nn2sMo
24. SO WHY DO PEOPLE SHARE THINGS? http://nytmarketing.whsites.net/mediakit/pos/
25. HOW TO GET CONTENT SHARED •  Appeal to people’s motivation to connect •  Inspire Trust •  Keep your messages simple •  Use humor •  Embrace a sense of urgency •  One share is the beginning •  Email is your best engine
26. WHY CREATE AND FIND CHAMPIONS 1. The power of a testimonial will outperform anything you create. 2. Champions can open doors faster than you can. 3. It isn’t marketing, its genuine.
27. GIVE THEM TOOLS
28. CROWDFUNDING •  Indiegogo •  Kickstarter (no guaranteed payout) •  Gofundme (no Paypal) •  Crowdrise Each has different characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
29. CROWDFUNDING •  Videos are more likely to go viral than just photos. •  why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en •  Your ability to tell your story is significantly increased by using video as a medium. •  http://www.ssireview.org/blog/entry/crowdfunding_for_nonprofits •  Using an organized platform gives you more legitimacy. •  Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign-or- non-profit •  Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.
30. CROWDFUNDING: INDIEGOGO
31. CROWDFUNDING – KEEP UP THE MOMENTUM
32. SAY THANK YOU, OFTEN AND CREATIVELY
34. PEOPLE RAISE MONEY •  Essential lessons are still true •  Ask for money. •  Say thank you. •  Ask again.