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LifeNet Making Champions Session

LifeNet Making Champions Session

The Spark Mill

September 21, 2015
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Transcript

  1. WHEN IS THE LAST TIME YOU TRUSTED A COMMERCIAL? • 

    Recent Nielsen study says people trust: •  Recommendations from someone they know •  Consumer opinions posted online •  Editorial content •  Emails they signed up for •  Branded websites
  2. WHY CREATE AND FIND CHAMPIONS 1. The power of a

    testimonial will outperform anything you create. 2. Champions can open doors faster than you can. 3. It isn’t marketing, its genuine.
  3. WHO MAKES A GOOD CHAMPION? •  Basic communication skills • 

    Enthusiasm for the cause •  Personal connection to the NPO •  Active Facebook profile & basic social media etiquette •  Positive outlook on life •  Willingness to learn •  Time to spend on social media
  4. WHERE ARE THEY? •  Your email newsletter – who is

    clicking and opening? •  Twitter – who is engaging? •  Facebook – who is engaging? •  Staff, board, volunteers, donors •  Online donors
  5. RECRUIT INFLUENCERS •  Find Them •  Reach out to them

    •  Give them all the tools they need Source: http://www.bethkanter.org/ambassadors/
  6. HOW TO GET CONTENT SHARED •  Appeal to people’s motivation

    to connect •  Inspire Trust •  Keep your messages simple •  Use humor •  Embrace a sense of urgency •  One share is the beginning •  Email is your best engine
  7. TELL A STORY •  The Issue Story – how your

    project solves a larger social issue •  The Local Story – how your project serves your community •  The People you serve – how the people you serve will be transformed •  The behind the scenes – sneak peek •  Innovation story – what you are doing that is unique •  Personal passion story – why your supporter is passionate
  8. YOUR STORY: CHANNELING A CHAMPION •  Your Story •  What

    Helped •  Transformation •  What do others need? •  What is your Call to" Action
  9. IF DIY: BASICS OF GOOD DESIGN 1.  2-3 Fonts 2. 

    3-4 Colors 3.  Clean Alignment 4.  White Space 5.  Specifications •  Formats •  Distributions •  Branding Guidelines
  10. MAKE VIDEOS •  Use what you have •  Prepare ahead

    of time •  Keep it short •  Choose your words carefully •  Include a call to action •  Choose good music https://www.youtube.com/watch?v=szpN6nn2sMo
  11. THE WAITING LIST •  Sierra Donor Services saw an 11%

    increase in donor registration since the campaign started