10 hours • Generate Buzz: 10-15 hours per week • Share Your Story: 15-20 per week • Community Building and Social Networking: # 20 hours plus per week http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html accessed October 2009
– As a small business or nonproﬁt on social media you must dance the line between getting involved in local issues and getting too involved. 2. No more than 3 Reasons to Exist 3. Who you are on Social Media Channels should match who you are in life. – If you are a feisty advocacy organization, your tweets/posts should be feisty and ﬁerce. If you are a conservative and safe org. your messages should follow suit.
views. • Entertaining images • Use titles and alternate text • Are you getting pinned? Check! • http://www.pinterest.com/source/ thesparkmill.com/ http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your- marketing-infographic/#1tbiURdlIeje1mgg.99
Add hastags to captions and like the photos of others 4. Use third party apps – Statigram – analytics – Copygram – printing – Flipagram and Slidagram 5. One image a day 6. Understand what makes a good instagram image 7. Demonstrate impact, statistics in the captions
Sarah Milston to write: sarah@thesparkm to talk: 804.852.6409 to browse: www.thesparkm to visit: 1623 W. Broad Str Sustai The Spark Mill is a c in Richmond, VA. Our between creativity, services are for peop desire change. We leap, and everything i THE SPA together, we can do marvelous things. Strategic Planning Retreats & Training Board & Team Development Organizational Development Marketing & Social Media Sarah Milston to write: firstname.lastname@example.org to talk: 804.852.6409 to browse: www.thesparkmill.com to visit: 1623 W. Broad Street RVA Sustainability & Fundraising The Spark Mill is a consulting practice located in Richmond, VA. Our work occupies the spaces between creativity, strategy and action. Our services are for people and organizations who desire change. We can help you start, stop, leap, and everything in between. THE SPARK MILL BIO, RESUME & SUPPORTING MATERIALS SARAH MILSTON, CFRE, MPA Sarah Milston is the founder of The Spark Mill, a Virginia firm specializing in strategy and implementation work for nonprofits and small businesses. Sarah left 10 years of working with nonprofits in fundraising, marketing, and board development to build a varied and diverse consulting practice motivated by the belief that nonprofits can and do save the world. Along the way she embraced the idea that people, organizations and groups, not just nonprofits have the power and responsibility to save the world. Whether a guide, instigator, or knowledge base, Sarah is passionate about connecting the dots and giving people the right plan and tools to make stuff happen. Committed to the nonprofit sector, Sarah earned her Masters of Public Administration (MPA) from VCU and her Certified Fundraising Executive (CFRE) credentials from CFRE International. For more information visit the website at www.thesparkmill.com/who CONSULTING AND INSTRUCTOR HISTORY Sarah Milston is the Principal Consultant at The Spark Mill, LLC. She formerly was a Senior Consultant at Floricane, LLC and at DSG Consulting as well as the owner of Milston Consulting. Currently, she is an instructor for Nonprofit Learning Point (Richmond), Southside Community Partners (Tri-Cities) and Academy for Nonprofit Excellence (Tidewater) as will begin as an instructor for the Center for Nonprofit Excellence (Charlottesville) in 2014. BREADTH OF SERVICES Please see attached chart to show the breadth of services offered from strategic planning and strategy services to development and marketing and board development and retreats.
Deﬁne your audiences • Deﬁne your benchmarks • Deﬁne your metrics, get buy in. • Deﬁne your time and costs • Select your data collection tools • Collect and analyze your data then turn what you have learned into action. • Beth Kanter, Measuring the Networked Nonproﬁt
Komen every minute • Komen’s Facebook page saw a 288 percent increase in negative posts with a 99 percent decrease in “likes” per comment TWITTER • Anti-Komen to pro-Komen tweets numbered 80 to 1 • Twitter mentions focused on Komen at a rate of 2 to 1 • Komen saw a 32,731% increase in Twitter mentions the week after the story broke, averaging 457,301 per day, up from 1,399 in a typical day# (http://cssc.uscannenberg.org/cases/v2/v2art4/)
the occurrence • Photos or videos, if available • How the organization found out • Who was alerted, when, and how • Speciﬁc actions taken in response • Real or potential effects • Steps taken to prevent future occurrence • Contact information for real people at your company (http://www.convinceandconvert.com/social-media-strategy/dont-be-scared-be-prepared-how-to-manage-a- social-media-crisis/)
project solves a larger social issue • The Local Story – how your project serves your community • The People you serve – how the people you serve will be transformed • The behind the scenes – sneak peek • Innovation story – what you are doing that is unique • Personal passion story – why your supporter is passionate
Revamp your About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
of web visitors become donors • Average one time online gift $104 • Average monthly gift, $23 • Average email open rate 15% • Fundraising page completion rate 13% • Average tweets per day 5 • Average facebook posts per day 1.1 • 15-20% of annual donations come during December
Each has diﬀerent characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
just photos. – why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en • Your ability to tell your story is signiﬁcantly increased by using video as a medium. – http://www.ssireview.org/blog/entry/crowdfunding_for_nonproﬁts • Using an organized platform gives you more legitimacy. – Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign- or-non-proﬁt • Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.
3.Decide who gets the money 4.Set up a Facebook page 5.Set up collection page 6.Seed the account 7.Write an email 8.Write a press release 9.Spread the word 10.Contact traditional media 11.Other counter-protests 12.Distribute the money 13.Write a thank you note 14.Pay it forward http://www.penniesinprotest.com/ $14,000 in RVA in 5 days
good – Heather Mansﬁeld • Beth Kanter’s blog: www.bethkanter.org • Mashable - http://mashable.com/social-media/ Pew Internet & American Life Project - http://www.pewinternet.org/ • John Haydon • Kivi Miller http://www.nonproﬁtmarketingguide.com/blog/ • NTEN • NPENGAGE Magazine