give both online and offline are more likely to keep giving than those who donate exclusively online or offline. • Organizations retain about 58% of multi-channel first time donors as opposed to retaining only 29% of offline-only donors and 23% of online-only donors (2013). https://upleaf.com/online-fundraising-trends
to online appeals, direct response to disasters or as an annual contribution (2012) • 14% of online giving originated on a mobile device (2015) • 9% of online giving falls into the peer-to-peer bracket-- usually in response to a real-world fundraising event and independent fundraising (2012) • 1% of online giving was social--generated from Facebook and Twitter (2012)
communications to support your existing development efforts. • Build a foundation for the future. • Target Millennials • Optimize your donations for mobile. • GIVING TUESDAY, Organized Give Days
• 7.2% of web visitors become donors • Average one time online gift $104 • Average monthly gift, $23 • Average email open rate 15% • Fundraising page completion rate 13% • Average tweets per day 5 • Average facebook posts per day 1.1 • 15-20% of annual donations come during December
About Us page, pictures, bios • Tell stories, don’t write books • Your premium spot is your website, above the fold • Link to GiveRichmond, 990s • Don’t add other links • Keep choices simple
(no Paypal) • Crowdrise Each has different characteristics – pay special attention to the requirements for getting the money raised. http://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/
just photos. • why videos are more likely to go viral. http://www.ted.com/talks/kevin_allocca_why_videos_go_viral? language=en • Your ability to tell your story is significantly increased by using video as a medium. • http://www.ssireview.org/blog/entry/crowdfunding_for_nonprofits • Using an organized platform gives you more legitimacy. • Read more about the pluses and minuses of different platforms http://www.shareable.net/blog/how-to-crowdfund-your-campaign-or- non-profit • Platforms help by creating and housing content that is easily shareable and low impact for donors. They are seamless and easy to use.
Enthusiasm for the cause • Personal connection to the NPO • Active Facebook profile & basic social media etiquette • Positive outlook on life • Willingness to learn • Time to spend on social media
to connect • Inspire Trust • Keep your messages simple • Use humor • Embrace a sense of urgency • One share is the beginning • Email is your best engine
Click like. 2. Better yet, comment. 3. Even better, click the share button! 4. The best, share this link (www.blahblah.com) on your page and challenge your friends to participate.