lives to make progress in a particular circumstance. o A „job“ is the progress, the movement towards a desired goal, a resolved struggle and/or an achieved aspiration. o Unit of innovation: the circumstance, the „why?“ o „Why?“ is composed of functional, emotional or social dimensions. o Jobs are ongoing & recurring.
job done. o A „job“ is a task, goal or objective that is tried to accomplish or a problem that is tried to resolve. o Unit of innovation: the job-to-be-done, measured by customers with metrics to get the job done faster, more accurate or more efficient o „Why?“ is functional, with associated emotional, related and consumption chain jobs. o Jobs are stable over time.