The future of apps

Barcamp VRT (21/01/2012) presentation on the future of apps.

Transcript

1. The future of apps By @tijs
2. As advertising shifted towards services, apps became the ideal branded utility.
3. Examples are legio.
4. Now here’s the problem: digital services are limited to ... digital.
5. People want to be able to create, touch, hold, display and gift things.
6. A physical card is so much more special than an email.
7. 2012 promises to bring a lot more examples of this trend.
8. Yet while we do want to experience tangible things, we don’t want to lose the advantages of digital.
9. From a digital service to a digitally enhanced service.
10. So there it is: the birth of the remote app.
11. Apps that let you monitor, control and optimize digitally enhanced products and services.
12. Nike Plus
13. Nike Fuelband
14. Jawbone Up
15. Wakemate
16. Withings Scale
17. Withings Blood Pressure Meter
18. Copenhagen Wheel
19. Changers.com
20. Nest thermostat
21. Fiat Ecodrive
22. Volvo on Call
23. Lego Life of George
24. Check http://pinterest.com/tijs/ smart-app-devices/ for updates.
25. By @tijs