Personality on the web – by Tom Lloyd & Rob Mills

These are the accompanying slides from a talk by Tom Lloyd and Robert Mills at Port80, a web design conference in Newport, south Wales. The talk centred around the use of personality on the web and how it effects the users relationship with brands and services.

Transcript

1. Personality on the web Don’t forget to tweet (nice stuff)! #p80n
3. *We might screw up.
4. Firstly. How we got here.
5. @TomALloyd @RobertMills
6. this is Mike
7. Our differentiator
11. So, back to the talk...
12. 1. 2. 3. 4. What is it Why it’s important How it’s conveyed Examples
13. So, what is personality?
14. What does it do?
15. 1. 2. 3. 4. Defines character Communicate Subconsciously Provides insight Forms relationships
16. Not just people
17. Ways personality is expressed
18. Colour
21. Red action, confidence, courage, vitality
22. Green life, nature, fertility, well being
23. Blue youth, spirituality, truth, peace
24. Typography
29. Tone of voice
30. A company who builds things might say...
31. “The diversity in our department enables us to be innovative AND creative, resulting in revolutionary, ground breaking and immersive experiences for our target consumers.”
32. Or they might say...
33. “We build awesome products our customers love.”
34. Keepin’ it real
35. Personality without authenticity & consistency is bullshit. #p80n
37. Personality without authenticity & consistency is bullshit. #p80n
42. Examples
51. Oops.
57. Recap
58. 1. 2. 3. 4. Define character Communicate Subconsciously Provide insight Form relationships
59. Personality without authenticity & consistency is bullshit. #p80n @TomALloyd @RobertMills