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Personality on the web – by Tom Lloyd & Rob Mills

C6e4aa5b5ad68f218b9d69acdd362438?s=47 tomandrob
May 26, 2012

Personality on the web – by Tom Lloyd & Rob Mills

These are the accompanying slides from a talk by Tom Lloyd and Robert Mills at Port80, a web design conference in Newport, south Wales. The talk centred around the use of personality on the web and how it effects the users relationship with brands and services.

C6e4aa5b5ad68f218b9d69acdd362438?s=128

tomandrob

May 26, 2012
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Transcript

  1. Personality on the web Don’t forget to tweet (nice stuff)!

    #p80n
  2. None
  3. *We might screw up.

  4. Firstly. How we got here.

  5. @TomALloyd @RobertMills

  6. this is Mike

  7. Our differentiator

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  11. So, back to the talk...

  12. 1. 2. 3. 4. What is it Why it’s important

    How it’s conveyed Examples
  13. So, what is personality?

  14. What does it do?

  15. 1. 2. 3. 4. Defines character Communicate Subconsciously Provides insight

    Forms relationships
  16. Not just people

  17. Ways personality is expressed

  18. Colour

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  21. Red action, confidence, courage, vitality

  22. Green life, nature, fertility, well being

  23. Blue youth, spirituality, truth, peace

  24. Typography

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  29. Tone of voice

  30. A company who builds things might say...

  31. “The diversity in our department enables us to be innovative

    AND creative, resulting in revolutionary, ground breaking and immersive experiences for our target consumers.”
  32. Or they might say...

  33. “We build awesome products our customers love.”

  34. Keepin’ it real

  35. Personality without authenticity & consistency is bullshit. #p80n

  36. None
  37. Personality without authenticity & consistency is bullshit. #p80n

  38. None
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  42. Examples

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  51. Oops.

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  57. Recap

  58. 1. 2. 3. 4. Define character Communicate Subconsciously Provide insight

    Form relationships
  59. Personality without authenticity & consistency is bullshit. #p80n @TomALloyd @RobertMills