Adobe XDで実現！カスタマーエクスペリエンスを向上させる クリエイティブとマーケティングのコラボレーション

Transcript

1. ADOBE MAX JAPAN | Adobe Customer Solutions | Manager | Tomohisa Yamada Adobe XDͰ࣮ݱʂΧελϚʔΤΫεϖϦΤϯεΛ޲্ͤ͞Δ
 ΫϦΤΠςΟϒͱϚʔέςΟϯάͷίϥϘϨʔγϣϯ
2. 荈䊹稱➜
   㿊歊
   兰⛉ ،سؽ
   ؕأةو٦
   أُ٦ءّٝ窟䭍劤鿇
   
   ؙؒألٔؒٝأ
   ؙٔؒ؎ءّٝ鿇խ 鿇ꞿ ⴓ匿أُ٦ءّٝ"OBMZUJDT
   $MPVEךر٦ة׾饯挿ח
   ؙؒألٔؒٝأ鏣鎘׾䲿⣘ׅ׷ث٦ي
3. ׫זׁ׿ך،سؽך؎ً٦آ Adobe Creative Cloud Photoshop Portfolio Behance After Effects Character Animator Premiere Pro Premiere Rush XD InDesign Animate Illustrator Dreamweaver Audition Prelude Lightroom Dimension Lightroom Classic Spark Bridge Stock Acrobat Premiere Clip Capture Illustrator Draw Photoshop Fix Photoshop Sketch Photoshop Mix Photoshop (on iPad) Project Gemini Comp Media Encoder Project Aero Adobe Document Cloud Fill & Sign Adobe Scan Acrobat Pro DC Acrobat Reader Adobe Sign Send & Track PDF Pack Export PDF
4. ؙؒألٔؒٝأؽآطأך،سؽ Adobe Analytics Adobe Audience Manager Adobe Experience Manager Adobe Target Adobe Campaign Marketo Engagement Platform Magento Digital Commerce Magento Business Intelligence Magento Order Management DSP Search TV Creative Adobe Experience Cloud Adobe Advertising Cloud Adobe Analytics Cloud Adobe Marketing Cloud Magento Commerce Cloud
5. 植㖈ך،سؽأُ٦ءّٝ Adobe Creative Cloud Adobe Document Cloud Adobe Experience Cloud Adobe Sensei
6. &YQFSJFODF
   $MPVE걄㚖דװ׏גְ׷ֿה أُ٦ءّٝך㼪Ⰵ麊欽穈籼ה䧭卓ךⶼ⳿ ADOBE MARKETING CLOUD ADOBE ANALYTICS CLOUD ADOBE ADVERTISING CLOUD
7. ぐ醡ㅷך㼪Ⰵ佄䴂 ぐ醡ㅷך崞欽佄䴂 و٦؛ذ؍ؚٝ佄䴂 ؽآطأ佄䴂 ؝ٝ؟ٕذ؍ָؚٝ䲿⣘ׅ׷ֿה 㼪Ⰵ銲⟝㹀纏ה
 䪮遭؟ه٦ز 醡ㅷزٖ٦صؚٝװ 倵瘻؟ه٦ز و٦؛ذ؍ؚٝ
   倵瘻הⴓ匿׾佄䴂 ✲噟䱿鹌ך
 鎘歗ה㹋遤׾佄䴂
8. ؙٔؒ؎ذ؍ـך؝ٝ؟ٕذ؍ؚٝ걄㚖׮ ⟰歗甧周 稆勞彊⪒ ⵖ⡲ 䮶׶鵤׶ 㼎䘔ׅ׷ ،سؽ أُ٦ءّٝ ةأؙד ״ֻ֮׷ 铬겗 • ⵖ⡲ׅ׷䎢デ暟ך 鏮実挿ָ鋅אֽ׵׸זְ • ؙٔؒ؎ة٦ָ 鋅אַ׵זְ • ⵖ⡲稆勞ָذؗأزך׫ • 歗⫷稆勞ח儗꟦ַַָ׷ • ⵖ⡲挿侧ָ㢳ֻծ ⵖ⡲罏׮然钠罏׮ 䊨侧ַָׁ׬ • ⵖ⡲暟ך 葺׃䝤׃׾ 䮶׶鵤׸גְזְ ،سؽך 䲿⣘ ؟٦ؽأ • 䎢デⵖ⡲ך鏮実銲稆׾ 鋅אֽ׷荈爡؟؎زⴓ匿 • 4UPDL׾⢪׏׋ 稆勞䱱稊倯岀הⰟ剣倯岀 • 4QBSL׾欽ְ׋歗⫷ⵖ⡲倯岀 • "EPCF
   9%׾⢪׏׋ ⸬桦涸ٙ٦ؙؿٗ٦圓眠 • $SFBUJWF
   $MPVE "TTFUTח ״׷ⵖ⡲稆勞盖椚 • "EPCF
   "OBMZUJDT׾⢪׏׋ ؙٔؒ؎ذ؍ـ⸬卓ⴓ匿ָ 稆傍ֻ㹋遤דֹ׷➬穈׫圓眠 ♧菙涸זⵖ⡲ٙ٦ؙفٗإأ
9. ֿ׸תדך穗娖 խ㷕欰儗➿ 㼭ׁז؝ٝ؟ٕ⠓爡דغ؎ز ⵖ⡲فٗرُ٦؟٦ խ،سؽ  ؽآطأ؝ٝ؟ٕةٝز رآةٕ걄㚖ד
   ⵖ⡲הو٦؛ذ؍ؚٝ⟰歗
   ךٍؗٔ،׾׆׏ה խ⽆㜠㛔،؎٥أةآؔ
10. ،سؽ醡ㅷהך➰ֹさְכ׆׏ה $SFBUJWF
    4VJUFַ׵⳿⠓ְ խ㷕欰儗➿ 㼭ׁז؝ٝ؟ٕ⠓爡דغ؎ز ⵖ⡲فٗرُ٦؟٦ խ،سؽ  ؽآطأ؝ٝ؟ٕةٝز խ⽆㜠㛔،؎٥أةآؔ $SFBUJWF
    $MPVEח獳遤׃ ꦄך$MPVEח獳遤
11. ➙傈ךذ٦و ΧελϚʔΤΫεϖϦΤϯεΛ޲্ͤ͞ΔͨΊͷ Adobe XD׆༻ํ๏ ʙΫϦΤΠςΟϒͱϚʔέςΟϯάͷίϥϘϨʔγϣϯʙ
12. ➙傈ֶ鑧׃׋ְֿהך؎ً٦آ ΫϦΤʔλʔ اը୲౰ऀ ؙٔؒ٦ة٦ה⟰歗䬐䔲罏ך堀床׃䕵ה׃גך"EPCF
    9%崞欽 ؕأةو٦ؙؒألٔؒٝأךぢ♳
13. 劤傈ך鑧כخ٦ٕך⢪ְ倯דכזֻ䕵ⶴך鑧 "EPCF
    9%הְִלծ
    넝鸞זفٗزة؎ؾؚٝخ٦ٕ
    דⵖ⡲فٗآؙؑز׾넝鸞⻉ "EPCF
    9%ך5JQT涸崞欽倯岀דכזֻծ
 ٙ٦ؙفٗإأך⚥ך"EPCF
    9%崞欽חאְג
14. ֿ׸ַ׵鑧ֿׅהךه؎ٝز "EPCF
    9%
    
    فٗزة؎ؾؚٝخ٦ٕהְֲ钠陎ַ׵ך膴⽱ "EPCF
    9%׾فٗآؙؑز䞔㜠فٓحزؿؓ٦يה׃ג⢪ֲ و٦؛ة٦הؙٔؒ؎ة٦ך؝ٓنٖ٦ءّٝד
    ؕأةو٦ؙؒلٔؒٝأ׾ぢ♳׾㹋植 فٗآؙؑز鹌遤ך،فٗ٦ث׾"EPCF
    9%⚥䗰ח㢌ִג׫׷
15. ؝ٓنٖ٦ءّٝך鬶ֹכծֿך״ֲז㡮ַ׵ ٙ؎َ٦媮ꥡד
    さ䠐׃׋כ׆זךח˘ ،ؐزفحزח㼎ׅ׷
    ⴻ倖㛇彊ָⵖ⡲罏ה
    さ׻זְ ⵖ⡲罏 ⟰歗䬐䔲罏 ⵖ⡲䲿周ך㜥ד饯ֹגְ׷ֿהכ
    ➙׮僓׮֮ת׶㢌׻׏גְזְ
16. ⵖ⡲فٗإأחֶֽ׷"EPCF
    9%ך⡘縧בֽ ⳿Ⱙ"EPCF
    9%
    $$
    $MBTTSPPN
    JO
    B
    #PPL 
    3FMFBTF
17. ؕأةو٦ؙؒألٔؒٝأ鏣鎘ךٙ٦ؙؿٗ٦ ⳿Ⱙ"EPCF
    9%
    $$
    $MBTTSPPN
    JO
    B
    #PPL 
    3FMFBTF
18. ♧菙涸זفٗآؙؑزٙ٦ؙفٗإأה׉ך㉏겗挿 鎘歗 ⟰歗 رؠ؎ٝ Ꟛ涪 麊欽 ֿֿד罋ִ׵׸׋ 䞔㜠ָ䫙ֽװְׅ فٗآؙؑز؝ٝإفز
 ⴓ匿爙㇗
19. ㉏겗⯘剪倯岀ך،فٗ٦ث 鎘歗 ⟰歗 رؠ؎ٝ Ꟛ涪 麊欽 ֿֿד罋ִ׵׸׋ 䞔㜠ָ䫙ֽװְׅ فٗآؙؑز؝ٝإفز
 ⴓ匿爙㇗ ΍فٗآؙؑز鹌遤ך،فٗ٦ث׾"EPCF
    9%ד㢌ִג׫׷ Ύ"EPCF
    9%׾䞔㜠فٓحزؿؓ٦يה׃ג崞欽ׅ׷
20. ΍فٗآؙؑز鹌遤،فٗ٦ث׾"EPCF
    9%ד㢌ִ׷ 鎘歗 ⟰歗 رؠ؎ٝ Ꟛ涪 麊欽 ٙ٦ؙءّحف،فٗ٦ثד
 ず儗鹌遤ׇׁ׷
21. ٙ٦ؙءّحف،فٗ٦ثךه؎ٝزכ䙼罋ך単 וֲװ׏ג⿫⸇罏ך涪䟝宏彊׾䒷ֹさ׻ׇ׷ַ ؕأةو٦ؙؒألٔؒٝأ׾罋ִ׷㛇劤ؿٖ٦ي׾欽䠐ׅ׷
22. ✲⢽%&4*(/
    +*.050
23. ٙ٦ؙءّحف،فٗ٦ث׾ⵖ⡲⩎ַ׵䲿周ׅ׷ ٙ٦ؙءّحفכչ䩛꟦պչ؝أزպַַָ׷ךדכזְַ 罋ִ׷ؿٖ٦ي鏣㹀הծؙٖثٍ٦فؚٗٓيד⸬桦涸ח㹋倵 铬겗鏣㹀 ⿫⸇罏ך涪䟝׾
 侔׵ַׁזְ単 ✲⵸彊⪒ اؿزؐؑ،
 ✲⵸؎ٝأز٦ٕ 䔲傈
    ؿ؋ءٔذ٦ز خ٦ٕ׾濼׵זֻג׮
 װ׶ֹ׸׷ꨜ㔲孡בֻ׶
24. Ύ"EPCF
    9%׾䞔㜠فٓحزؿؓ٦يה׃ג崞欽ׅ׷ 鎘歗 ⟰歗 رؠ؎ٝ Ꟛ涪 麊欽 ˖ ؟٦ؽأ䨌殛
    ˖ 8#4 ˖ ⟰歗剅
    ˖ ⴓ匿ٖه٦ز
    ˖ 鏣鎘剅 ˖ رؠ؎ٝ
    ˖ ًٖؒٝز꧊ ˖ ؝٦س ˖ 麊欽وصُ،ٕ ぐفٗإأך䧭卓暟ך
    ؒحإٝأ׌ֽ׾
    ♧⯋꧊秈⻉
25. ➭ךسًُؗٝز״׶"EPCF
    9%׾⢪ֲ椚歋 ٥ꠘ鋮鸞䏝鋔钠䚍ך״ׁٍؗفثٍ꧊ד׮傍ְ
    ٥崧׸׾簂׵זְسًُؗٝز㾜Ꟛך荈歋ׁ乼⡲䚍
    ٥Ⱏ剣ה⥜姻ך׃װׁׅؿ؋؎ٕד׮ؐؑـד׮
26. 㹋⢽
27. &$؟؎ز
    何⥜فٗآؙؑزך㜥さ 鎘歗 ⟰歗 رؠ؎ٝ ˖ ؟٦ؽأ䨌殛ך侭椚 ˖ ر٦ةח㛇בְ׋
 何㊣爙㇗ <⼿⸂>
    JTFZPTIJDPN
28. ㉏겗⯘剪倯岀ך،فٗ٦ث 鎘歗 ⟰歗 رؠ؎ٝ Ꟛ涪 麊欽 ֿֿד罋ִ׵׸׋ 䞔㜠ָ䫙ֽװְׅ فٗآؙؑز؝ٝإفز
 ⴓ匿爙㇗ ΍فٗآؙؑز鹌遤ך،فٗ٦ث׾"EPCF
    9%ד㢌ִג׫׷ Ύ"EPCF
    9%׾䞔㜠فٓحزؿؓ٦يה׃ג崞欽ׅ׷
29. 劤傈ךתה׭ "EPCF
    9%
    
    فٗزة؎ؾؚٝخ٦ٕהְֲ钠陎ַ׵ך膴⽱ "EPCF
    9%׾فٗآؙؑز䞔㜠فٓحزؿؓ٦يה׃ג⢪ֲ و٦؛ة٦הؙٔؒ؎ة٦ך؝ٓنٖ٦ءّٝד
    ؕأةو٦ؙؒلٔؒٝأ׾ぢ♳׾㹋植 فٗآؙؑز鹌遤ך،فٗ٦ث׾"EPCF
    9%⚥䗰ח㢌ִג׫׷
30. ؙؒألٔؒٝأ
    ؙٔؒ؎ءّٝ鿇 ה➬✲׾׃ג׫׋ְ
 ؙٔؒ؎ة٦ך涺圫ך
    ֶ㡮ָֽծֶ䖉׍׃גֶ׶תׅկ
31. h
    
    "EPCF
    4ZTUFNT
    *ODPSQPSBUFE
    
    "MM
    3JHIUT
    3FTFSWFE
    
    "EPCF
    $POGJEFOUJBM