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FiNC technologies のPM Conferenceでの発表資料です

Transcript

1. ະདྷΛ࡞ΔϓϩμΫτͮ͘Γ΁ͷ௅ઓ
   - 2018/11/05 -
   Presenter : Toshitaka Inukai
   ~ FiNCͷࠓ·Ͱͱ͜Ε͔Β ~
   

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3. ݘࣂහو
   5PTIJUBLB*OVLBJ
   ޿ࠂ
   -*7&ಈը
   ήʔϜ
   ϔϧεέΞ
   

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4. ͷ͜ͱΛ͝ଘ஌Ͱ͔͢?
   

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5. 100ԯԁௐୡ
   AI ਓ޻஌ೳ
   ϔϧεςοΫ
   

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6. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
   ΅͘ͷ͜ͱ΋ΈͯΑʔ!
   

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7. 4,000,000DOWNLOAD
   FiNC APP
   

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8. = ϔϧεέΞ
   

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9. ໨ΛͭΉ͍ͬͯͩ͘͞
   

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10. ࡾ೔๥ओ
    ଓ͚ΒΕͳ͍
    ଓ͚͍͚ͨͲଓ͚ΒΕͳ͍ɺ݈߁ʹͳΓ͍͚ͨͲߦಈͰ͖ͳ͍ɺ͜Ε͕ϔϧεέΞʹ͓͚
    ΔϖΠϯϙΠϯτ
    

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11. ࠓ ະདྷ
    ࡾ೔๥ओͷൃੜཧ༝͸ͱͯ΋γϯϓϧɻ
    ະདྷʹ֫ಘͰ͖ΔϝϦοτΛɺࠓݱ࣌఺ʹ͓͍࣮ͯײ͠ɺ৴͡ଓ͚Δ͜ͱ͕Ͱ͖ͳ͍͔Β
    

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12. ࠓ ະདྷ
    ϔϧεέΞ΋ಉ͡Ͱ͢ɻ
    ݴ͍׵͑Δͱɺࠓ໨ͷલʹ͸Կ͔ͷτϨʔυΦϑʹ؆୯ʹෛ͚ͯ͠·͏΄Ͳͷऑ͍χʔζ
    ͔͠ଘࡏ͍ͯ͠ͳ͍ɻ
    

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13. - ϔϧεέΞϦςϥγʔ -
    LOW
    HIGH
    Ϣʔβʔϐϥϛου
    HIGH
    LOW
    ߦಈχʔζ
    ↑ ↑ ↑
    Ϧςϥγʔ͕ߴ͍΄Ͳɺߦಈχʔζ͕ߴ͘ɺϦςϥγʔ͕௿͍΄Ͳɺߦಈχʔζ͕௿͍
    ऑ͍χʔζΛେࣄʹେࣄʹҭͯɺʮҙਤతʹߦಈχʔζΛשى͢Δʯͱ͍͏͜ͱΛ΍Βͳ͍ͱ͍͚ͳ͍
    

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14. ϓϩμΫτΞ΢τͰχʔζΛҭ੒
    FiNC’s CHALLENGE
    

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15. ܧଓͷ
    10ͷϑΝΫλʔ
    χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ
    ߴޮ཰PDCA
    

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16. ʮ͙͢ʹ૫͍ͤͨʂʯͱࢥ͍ͬͯΔ"͞Μ͕͋ΔΞϓϦΛμ΢ϯϩʔυ͠·ͨ͠ɻ
    

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17. ͦͷΞϓϦ͸ཁ๬Λ׎͑ΔͨΊʹ୹ظؒͰޮՌͷग़΍͍͢τϨʔχϯάɺ৯ࣄ੍ݶΛ
    ιϦϡʔγϣϯͱͯ͠ఏڙ͠·͢ɻ΋ͪΖΜͪΐͬͱ͖ͭΊͳ΋ͷʹͳΓ·͢ɻ
    

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18. ه࿥͢Δ͜ͱ΋େ੾ͳͷͰɺମॏ΍৯ࣄͷه࿥΋͕Μ͹ͬͯߦ͍·͢ɻ
    

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19. ࠷ॳͷ͜Ζ͸"͞ΜͷϞνϕʔγϣϯ͸ߴ͍ͷͰɺຖ೔͕Μ͹ͬͯऔΓ૊Έ·͢
    

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20. ͔͠͠ɺͻͱͭͻͱͭଅ͞ΕΔ͜ͱ͕େมͰɺͩΜͩΜϞνϕʔγϣϯ͸Լ͕͍͖ͬͯɺ͋Δ࣌
    ύλϦͱͦͷߦಈΛࣙΊͯ͠·͍·ͨ͠ɻ
    Ϟνϕʔγϣϯ్͕੾Ε͍ͯΔͷͰɺ࠶౓ߦಈΛ࠵ଅ͞Εͯ΋"͞Μ͸΍Δؾ͕ى͖·ͤΜɻ
    

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21. ͦͯ͠ؾͮ͘ͱ౰ॳ๊͍͍ͯͨʮ૫͍ͤͨʯͱ͍͏ະདྷ΁ͷئ๬΋͍ͭͷ೔͔ఘΊͯ͠·͍·͢ɻ
    ͜Ε͕೔ৗతʹϔϧεέΞͷαʔϏεͰى͍ͬͯ͜Δ͜ͱͰ͢ɻ
    

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22. αʔϏεͷఏڙऀͱͯ͠͸ɺࠓϢʔβʔ๊͕͍͑ͯΔ୹ظతͳ݁ՌχʔζΛਖ਼໘͔Βड͚ࢭΊɺ
    ਅ伨ʹιϦϡʔγϣϯΛఏڙ͍ͯ͠·͢ɻ͔͠͠ɺ൵͍͜͠ͱʹɺ୹ظతͳ݁ՌχʔζʹԠ͑
    ͨ݁Ռɺ௕ظతͳϢʔβʔόϦϡʔΛᆝଛͯ͠͠·͍·ͨ͠ɻ
    

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23. ܧଓੑͷ͋Δ੒Ռ͕࠷େͷՁ஋
    FiNC͸ܧଓΛՊֶ
    FiNC’s PRODUCT VALUE
    

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24. ڧ྽ʹҙࣝ͗ͯ͢นʹॻ͍ͪΌ͍·ͨ͠
    

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25. - FiNC 10 Principle -
    UNDER STANDING
    - ཧղ -
    VISUALIZATION
    - ࢹ֮Խ -
    INCENTIVIZATION
    - ใु -
    ACHIEVEMENT
    - ੒Ռ -
    PERSONALIZATION
    - ݸผ࠷దԽ -
    COMPETITION
    - ڝ૪ -
    TRUST
    - ৴༻ -
    CONVENIENCE
    - ศར -
    ENCOURAGEMENT
    - ྭ·͠ -
    SERENDIPITY
    - ࢥΘ͵ۮવͷൃݟ -
    "͞Μͷঢ়گʹ͋ͯ͸ΊͯධՁͯ͠ΈΔͱɺܧଓੑ͕ͲΜͳ΋ͷ͔ͩͬͨΑ͘Θ͔Γ·͢ɻ
    

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26. - Healthcare App Average -
    DAY1 DAY7 DAY30
    

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27. χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ
    ܧଓͷ
    10ͷϑΝΫλʔ
    ߴޮ཰PDCA
    

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28. ੒ޭྫ͕ͳ͍
    ϓϥοτϑΥʔϜͷ
    ߏங
    ߦಈχʔζͷҭ੒
    - 0ϕʔε͔Βग़ൃ -
    

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29. ࠓͷ৯ه࿥ը໘
    

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30. ݕ౼ஈ֊ͷը໘
    ҰൠతͳχʔζͱϦςϥγʔ͔Β
    ΧϩϦʔ͕ؾʹͳΔ
    ৯ࣄࣸਅΛه࿥͢Δ
    Λϕʔεʹߏங
    

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31. Α͘ߟ͑ͯ6*ΛಡΈղ͘ͱɺ໰୊ͳ఺͕͋Γ·͢ɻ
    

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32. ྑ͍ࣸਅΛه࿥ͨ͘͠ͳΔ
    ϔϧεέΞ͸ѱ͍ࣸਅ΋ه࿥ͯ͠
    ΋ΒΘͳ͍ͱ͍͚ͳ͍
    

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33. ৯ࣄͷόϥϯε΋
    େࣄ"
    ৯ࣄͷόϥϯε΋ؾʹͯ͠΄͍͠
    ͱ͍͏ҙਤ΋ೖΕࠐΈ͍ͨ
    

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34. ͨ͘͞ΜͷύλʔϯΛͭͬͯ͘ݕ౼ɻσʔλ͕ۭͬΆͰ΋ߦಈשىͰ͖Δ͔౳
    

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35. ҰॠͰཧղͰ͖ΔUI
    SELECTION CRITERIA
    આ໌͸
    ϕʔεͷχʔζҭ੒ʹ͓͍ͯ࠷΋ো֐ͱͳΔͷ͸ɺʮΘ͔Βͳ͍ʯɻՄೳͳݶΓจࣈͷઆ໌Λ࢖Θͣɺ৘ใͷ༏ઌ
    ౓ͱσβΠϯߏ੒Ͱɺऑ͍χʔζΛଊ͑ͭͭɺͪ͜Βͷҙਤ΋ཧղͯ͠΋Β͏ɻ
    

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36. ͢Ͱʹ͋ΔΧϩϦʔɺࣸਅه࿥ͱ
    ͍͏χʔζΛࡴͣ͞ʹɺզʑͷҙ
    ਤͰ͋Δ৯ࣄόϥϯεΛೖΕࠐΜ
    ͩɻೖΕ͍ͯ͘ͱɺෆࢥٞͱ৯ࣄ
    όϥϯε͕͖ʹͳͬͯ͠·͏Α͏
    ͳ৘ใͷઐ༗ൺ཰Ͱը໘ϨΠΞ΢
    τΛ૊Μͩ
    

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37. 1ਓ͋ͨΓͷPV ౤ߘ཰
    - ৯ࣄػೳ -
    BEFORE
    BEFORE
    AFTER
    AFTER
    400%
    200%
    

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38. 0͔Βཧղ·ͰΛҰॠͰ
    0ϕʔεΛා͕Βͣ
    ϢʔβʔόϦϡʔͷຊ࣭Λఏڙ͢Δ
    FiNC’s UX
    զʑϓϩμΫτʹؔΘΔਓؒͷελϯεͱͯ͠͸ɺࠜຊతʹϕʔε͔Βελʔτͯ͠χʔζΛҭ੒͢Δ͜ͱΛා͕
    Βͳ͍ɻຊ࣭తʹಧ͚Δ΂͖ϢʔβʔόϦϡʔʹਅ伨ʹ޲͖߹͏ɻݟ͍͑ͯΔΘ͔Γ΍͍͢χʔζΛั·͑Δ͚ͩͰ
    ຊ౰ʹϢʔβʔ͸޾ͤʹͳΕΔͷ͔ɻ͜ΕΛߟ͑Δ͜ͱ͕ͱͯ΋େ੾ɻ
    

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39. ܧଓͷ
    10ͷϑΝΫλʔ
    χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ
    ߴޮ཰PDCA
    

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40. ߴ଎ʁ൱ʂߴޮ཰
    'J/$͸ઌఔ͔Β͓࿩͍ͯ͠Δͱ͓Γɺऑ͘ෆ҆ఆͳχʔζʹ޲͖߹͍ͬͯΔɻ
    ·ͨɺబͷͳ͍ಓΛਐΜͰ͍Δ͜ͱ΋͋ΓɺϕΫτϧ΋ఆ͔Ͱ͸͋Γ·ͤΜɻ
    ͦͷঢ়ଶͰɺ΍Έ͘΋ʹ1%$"Λճ͢ͱ·ͬͨ͘ҧͬͨํ޲ʹਐΜͰ͠·͏ͱ͍͏ڪΖ͍͠ࣄଶ͕ൃੜ͢Δ
    

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41. ߴޮ཰=ਫ਼౓ͷߴ͍ԾઆཱҊ
    

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42. ໌֬ͳ໨త ݱঢ়೺Ѳ ม਺ཧղ ෳ਺खஈ
    

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44. ߴޮ཰PDCAͰͲ͜ΑΓ΋ૣ͍੒௕Λ
    FiNC’s PDCA
    

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45. ܧଓͷ
    10ͷϑΝΫλʔ
    χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ
    ߴޮ཰PDCA
    

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46. BEFORE AFTER
    

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47. σʔλΤίϊϛΫε
    ϔϧεέΞσόΠε
    

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48. - σʔλΤίϊϛΫε -
    ه࿥ ׆༻
    

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49. - ϔϧεέΞσόΠε -
    ΢ΣΞϥϒϧ ϗʔϜ
    

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50. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ
    

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51. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ
    ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ
    ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠!!
    

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