未来を作るプロダクトづくりへの挑戦

Transcript

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   ະདྷΛ࡞ΔϓϩμΫτͮ͘Γ΁ͷ௅ઓ - 2018/11/05 - Presenter : Toshitaka Inukai ~ FiNCͷࠓ·Ͱͱ͜Ε͔Β

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   None
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   ݘࣂ
   හو
   5PTIJUBLB
   *OVLBJ ޿ࠂ -*7&ಈը ήʔϜ ϔϧεέΞ

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   ͷ͜ͱΛ͝ଘ஌Ͱ͔͢?

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   100ԯԁௐୡ AI ਓ޻஌ೳ ϔϧεςοΫ

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   ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ΅͘ͷ͜ͱ΋ΈͯΑʔ!

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   4,000,000DOWNLOAD FiNC APP

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   = ϔϧεέΞ

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   ໨ΛͭΉ͍ͬͯͩ͘͞

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    ࡾ೔๥ओ
    ଓ͚ΒΕͳ͍ ଓ͚͍͚ͨͲଓ͚ΒΕͳ͍ɺ݈߁ʹͳΓ͍͚ͨͲߦಈͰ͖ͳ͍ɺ͜Ε͕ϔϧεέΞʹ͓͚ ΔϖΠϯϙΠϯτ

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    ࠓ ະདྷ ࡾ೔๥ओͷൃੜཧ༝͸ͱͯ΋γϯϓϧɻ
    ະདྷʹ֫ಘͰ͖ΔϝϦοτΛɺࠓݱ࣌఺ʹ͓͍࣮ͯײ͠ɺ৴͡ଓ͚Δ͜ͱ͕Ͱ͖ͳ͍͔Β

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    ࠓ ະདྷ ϔϧεέΞ΋ಉ͡Ͱ͢ɻ
    ݴ͍׵͑Δͱɺࠓ໨ͷલʹ͸Կ͔ͷτϨʔυΦϑʹ؆୯ʹෛ͚ͯ͠·͏΄Ͳͷऑ͍χʔζ ͔͠ଘࡏ͍ͯ͠ͳ͍ɻ

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    - ϔϧεέΞϦςϥγʔ - LOW HIGH Ϣʔβʔϐϥϛου HIGH LOW ߦಈχʔζ ↑

    ↑ ↑ Ϧςϥγʔ͕ߴ͍΄Ͳɺߦಈχʔζ͕ߴ͘ɺϦςϥγʔ͕௿͍΄Ͳɺߦಈχʔζ͕௿͍
    ऑ͍χʔζΛେࣄʹେࣄʹҭͯɺʮҙਤతʹߦಈχʔζΛשى͢Δʯͱ͍͏͜ͱΛ΍Βͳ͍ͱ͍͚ͳ͍
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    ϓϩμΫτΞ΢τͰχʔζΛҭ੒ FiNC’s CHALLENGE

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    ܧଓͷ
    10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ ߴޮ཰PDCA

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    ʮ͙͢ʹ૫͍ͤͨʂʯͱࢥ͍ͬͯΔ"͞Μ͕͋ΔΞϓϦΛμ΢ϯϩʔυ͠·ͨ͠ɻ

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    ͦͷΞϓϦ͸ཁ๬Λ׎͑ΔͨΊʹ୹ظؒͰޮՌͷग़΍͍͢τϨʔχϯάɺ৯ࣄ੍ݶΛ
    ιϦϡʔγϣϯͱͯ͠ఏڙ͠·͢ɻ΋ͪΖΜͪΐͬͱ͖ͭΊͳ΋ͷʹͳΓ·͢ɻ

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    ه࿥͢Δ͜ͱ΋େ੾ͳͷͰɺମॏ΍৯ࣄͷه࿥΋͕Μ͹ͬͯߦ͍·͢ɻ

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    ࠷ॳͷ͜Ζ͸"͞ΜͷϞνϕʔγϣϯ͸ߴ͍ͷͰɺຖ೔͕Μ͹ͬͯऔΓ૊Έ·͢

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    ͔͠͠ɺͻͱͭͻͱͭଅ͞ΕΔ͜ͱ͕େมͰɺͩΜͩΜϞνϕʔγϣϯ͸Լ͕͍͖ͬͯɺ͋Δ࣌ ύλϦͱͦͷߦಈΛࣙΊͯ͠·͍·ͨ͠ɻ
    Ϟνϕʔγϣϯ్͕੾Ε͍ͯΔͷͰɺ࠶౓ߦಈΛ࠵ଅ͞Εͯ΋"͞Μ͸΍Δؾ͕ى͖·ͤΜɻ

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    ͦͯ͠ؾͮ͘ͱ౰ॳ๊͍͍ͯͨʮ૫͍ͤͨʯͱ͍͏ະདྷ΁ͷئ๬΋͍ͭͷ೔͔ఘΊͯ͠·͍·͢ɻ
    ͜Ε͕೔ৗతʹϔϧεέΞͷαʔϏεͰى͍ͬͯ͜Δ͜ͱͰ͢ɻ

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    αʔϏεͷఏڙऀͱͯ͠͸ɺࠓϢʔβʔ๊͕͍͑ͯΔ୹ظతͳ݁ՌχʔζΛਖ਼໘͔Βड͚ࢭΊɺ ਅ伨ʹιϦϡʔγϣϯΛఏڙ͍ͯ͠·͢ɻ͔͠͠ɺ൵͍͜͠ͱʹɺ୹ظతͳ݁ՌχʔζʹԠ͑ ͨ݁Ռɺ௕ظతͳϢʔβʔόϦϡʔΛᆝଛͯ͠͠·͍·ͨ͠ɻ

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    ܧଓੑͷ͋Δ੒Ռ͕࠷େͷՁ஋ FiNC͸ܧଓΛՊֶ FiNC’s PRODUCT VALUE

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    ڧ྽ʹҙࣝ͗ͯ͢นʹॻ͍ͪΌ͍·ͨ͠

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    - FiNC 10 Principle - UNDER STANDING - ཧղ -

    VISUALIZATION - ࢹ֮Խ - INCENTIVIZATION - ใु - ACHIEVEMENT - ੒Ռ - PERSONALIZATION - ݸผ࠷దԽ - COMPETITION - ڝ૪ - TRUST - ৴༻ - CONVENIENCE - ศར - ENCOURAGEMENT - ྭ·͠ - SERENDIPITY - ࢥΘ͵ۮવͷൃݟ - "͞Μͷঢ়گʹ͋ͯ͸ΊͯධՁͯ͠ΈΔͱɺܧଓੑ͕ͲΜͳ΋ͷ͔ͩͬͨΑ͘Θ͔Γ·͢ɻ
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    - Healthcare App Average - DAY1 DAY7 DAY30

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    χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ ܧଓͷ
    10ͷϑΝΫλʔ ߴޮ཰PDCA

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    ੒ޭྫ͕ͳ͍ ϓϥοτϑΥʔϜͷ
    ߏங ߦಈχʔζͷҭ੒ - 0ϕʔε͔Βग़ൃ -

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    ࠓͷ৯ه࿥ը໘

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    ݕ౼ஈ֊ͷը໘ ҰൠతͳχʔζͱϦςϥγʔ͔Β
    ΧϩϦʔ͕ؾʹͳΔ
    ৯ࣄࣸਅΛه࿥͢Δ
    Λϕʔεʹߏங

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    Α͘ߟ͑ͯ6*ΛಡΈղ͘ͱɺ໰୊ͳ఺͕͋Γ·͢ɻ

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    ྑ͍ࣸਅΛه࿥ͨ͘͠ͳΔ
    ϔϧεέΞ͸ѱ͍ࣸਅ΋ه࿥ͯ͠
    ΋ΒΘͳ͍ͱ͍͚ͳ͍

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    ৯ࣄͷόϥϯε΋
    େࣄ" ৯ࣄͷόϥϯε΋ؾʹͯ͠΄͍͠
    ͱ͍͏ҙਤ΋ೖΕࠐΈ͍ͨ

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    ͨ͘͞ΜͷύλʔϯΛͭͬͯ͘ݕ౼ɻσʔλ͕ۭͬΆͰ΋ߦಈשىͰ͖Δ͔౳

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    ҰॠͰཧղͰ͖ΔUI SELECTION CRITERIA આ໌͸ ϕʔεͷχʔζҭ੒ʹ͓͍ͯ࠷΋ো֐ͱͳΔͷ͸ɺʮΘ͔Βͳ͍ʯɻՄೳͳݶΓจࣈͷઆ໌Λ࢖Θͣɺ৘ใͷ༏ઌ ౓ͱσβΠϯߏ੒Ͱɺऑ͍χʔζΛଊ͑ͭͭɺͪ͜Βͷҙਤ΋ཧղͯ͠΋Β͏ɻ

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    ͢Ͱʹ͋ΔΧϩϦʔɺࣸਅه࿥ͱ ͍͏χʔζΛࡴͣ͞ʹɺզʑͷҙ ਤͰ͋Δ৯ࣄόϥϯεΛೖΕࠐΜ ͩɻೖΕ͍ͯ͘ͱɺෆࢥٞͱ৯ࣄ όϥϯε͕͖ʹͳͬͯ͠·͏Α͏ ͳ৘ใͷઐ༗ൺ཰Ͱը໘ϨΠΞ΢ τΛ૊Μͩ

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    1ਓ͋ͨΓͷPV ౤ߘ཰ - ৯ࣄػೳ - BEFORE BEFORE AFTER AFTER 400%

    200%
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    0͔Βཧղ·ͰΛҰॠͰ
    0ϕʔεΛා͕Βͣ
    ϢʔβʔόϦϡʔͷຊ࣭Λఏڙ͢Δ FiNC’s UX զʑϓϩμΫτʹؔΘΔਓؒͷελϯεͱͯ͠͸ɺࠜຊతʹϕʔε͔Βελʔτͯ͠χʔζΛҭ੒͢Δ͜ͱΛා͕ Βͳ͍ɻຊ࣭తʹಧ͚Δ΂͖ϢʔβʔόϦϡʔʹਅ伨ʹ޲͖߹͏ɻݟ͍͑ͯΔΘ͔Γ΍͍͢χʔζΛั·͑Δ͚ͩͰ ຊ౰ʹϢʔβʔ͸޾ͤʹͳΕΔͷ͔ɻ͜ΕΛߟ͑Δ͜ͱ͕ͱͯ΋େ੾ɻ

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    ܧଓͷ
    10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ ߴޮ཰PDCA

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    ߴ଎ʁ
    ൱ʂ
    ߴޮ཰ 'J/$͸ઌఔ͔Β͓࿩͍ͯ͠Δͱ͓Γɺऑ͘ෆ҆ఆͳχʔζʹ޲͖߹͍ͬͯΔɻ
    ·ͨɺబͷͳ͍ಓΛਐΜͰ͍Δ͜ͱ΋͋ΓɺϕΫτϧ΋ఆ͔Ͱ͸͋Γ·ͤΜɻ
    ͦͷঢ়ଶͰɺ΍Έ͘΋ʹ1%$"Λճ͢ͱ·ͬͨ͘ҧͬͨํ޲ʹਐΜͰ͠·͏ͱ͍͏ڪΖ͍͠ࣄଶ͕ൃੜ͢Δ

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    ߴޮ཰
    =
    ਫ਼౓ͷߴ͍ԾઆཱҊ

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    ໌֬ͳ໨త ݱঢ়೺Ѳ ม਺ཧղ ෳ਺खஈ

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    None
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    ߴޮ཰PDCAͰͲ͜ΑΓ΋ૣ͍੒௕Λ
    FiNC’s PDCA

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    ܧଓͷ
    10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ
    0ϕʔεࢥߟ ߴޮ཰PDCA

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    BEFORE AFTER

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    σʔλΤίϊϛΫε ϔϧεέΞσόΠε

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    - σʔλΤίϊϛΫε - ه࿥ ׆༻

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    - ϔϧεέΞσόΠε - ΢ΣΞϥϒϧ ϗʔϜ

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    ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ

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    ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠!!