未来を作るプロダクトづくりへの挑戦

 未来を作るプロダクトづくりへの挑戦

FiNC technologies のPM Conferenceでの発表資料です

F90a6738a8460bb3e5792051b1948524?s=128

Toshitaka Inukai

November 06, 2018
Tweet

Transcript

  1. ະདྷΛ࡞ΔϓϩμΫτͮ͘Γ΁ͷ௅ઓ - 2018/11/05 - Presenter : Toshitaka Inukai ~ FiNCͷࠓ·Ͱͱ͜Ε͔Β

    ~
  2. None
  3. ݘࣂහو 5PTIJUBLB*OVLBJ ޿ࠂ -*7&ಈը ήʔϜ ϔϧεέΞ

  4. ͷ͜ͱΛ͝ଘ஌Ͱ͔͢?

  5. 100ԯԁௐୡ AI ਓ޻஌ೳ ϔϧεςοΫ

  6. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ΅͘ͷ͜ͱ΋ΈͯΑʔ!

  7. 4,000,000DOWNLOAD FiNC APP

  8. = ϔϧεέΞ

  9. ໨ΛͭΉ͍ͬͯͩ͘͞

  10. ࡾ೔๥ओ ଓ͚ΒΕͳ͍ ଓ͚͍͚ͨͲଓ͚ΒΕͳ͍ɺ݈߁ʹͳΓ͍͚ͨͲߦಈͰ͖ͳ͍ɺ͜Ε͕ϔϧεέΞʹ͓͚ ΔϖΠϯϙΠϯτ

  11. ࠓ ະདྷ ࡾ೔๥ओͷൃੜཧ༝͸ͱͯ΋γϯϓϧɻ ະདྷʹ֫ಘͰ͖ΔϝϦοτΛɺࠓݱ࣌఺ʹ͓͍࣮ͯײ͠ɺ৴͡ଓ͚Δ͜ͱ͕Ͱ͖ͳ͍͔Β

  12. ࠓ ະདྷ ϔϧεέΞ΋ಉ͡Ͱ͢ɻ ݴ͍׵͑Δͱɺࠓ໨ͷલʹ͸Կ͔ͷτϨʔυΦϑʹ؆୯ʹෛ͚ͯ͠·͏΄Ͳͷऑ͍χʔζ ͔͠ଘࡏ͍ͯ͠ͳ͍ɻ

  13. - ϔϧεέΞϦςϥγʔ - LOW HIGH Ϣʔβʔϐϥϛου HIGH LOW ߦಈχʔζ ↑

    ↑ ↑ Ϧςϥγʔ͕ߴ͍΄Ͳɺߦಈχʔζ͕ߴ͘ɺϦςϥγʔ͕௿͍΄Ͳɺߦಈχʔζ͕௿͍ ऑ͍χʔζΛେࣄʹେࣄʹҭͯɺʮҙਤతʹߦಈχʔζΛשى͢Δʯͱ͍͏͜ͱΛ΍Βͳ͍ͱ͍͚ͳ͍
  14. ϓϩμΫτΞ΢τͰχʔζΛҭ੒ FiNC’s CHALLENGE

  15. ܧଓͷ 10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ 0ϕʔεࢥߟ ߴޮ཰PDCA

  16. ʮ͙͢ʹ૫͍ͤͨʂʯͱࢥ͍ͬͯΔ"͞Μ͕͋ΔΞϓϦΛμ΢ϯϩʔυ͠·ͨ͠ɻ

  17. ͦͷΞϓϦ͸ཁ๬Λ׎͑ΔͨΊʹ୹ظؒͰޮՌͷग़΍͍͢τϨʔχϯάɺ৯ࣄ੍ݶΛ ιϦϡʔγϣϯͱͯ͠ఏڙ͠·͢ɻ΋ͪΖΜͪΐͬͱ͖ͭΊͳ΋ͷʹͳΓ·͢ɻ

  18. ه࿥͢Δ͜ͱ΋େ੾ͳͷͰɺମॏ΍৯ࣄͷه࿥΋͕Μ͹ͬͯߦ͍·͢ɻ

  19. ࠷ॳͷ͜Ζ͸"͞ΜͷϞνϕʔγϣϯ͸ߴ͍ͷͰɺຖ೔͕Μ͹ͬͯऔΓ૊Έ·͢

  20. ͔͠͠ɺͻͱͭͻͱͭଅ͞ΕΔ͜ͱ͕େมͰɺͩΜͩΜϞνϕʔγϣϯ͸Լ͕͍͖ͬͯɺ͋Δ࣌ ύλϦͱͦͷߦಈΛࣙΊͯ͠·͍·ͨ͠ɻ Ϟνϕʔγϣϯ్͕੾Ε͍ͯΔͷͰɺ࠶౓ߦಈΛ࠵ଅ͞Εͯ΋"͞Μ͸΍Δؾ͕ى͖·ͤΜɻ

  21. ͦͯ͠ؾͮ͘ͱ౰ॳ๊͍͍ͯͨʮ૫͍ͤͨʯͱ͍͏ະདྷ΁ͷئ๬΋͍ͭͷ೔͔ఘΊͯ͠·͍·͢ɻ ͜Ε͕೔ৗతʹϔϧεέΞͷαʔϏεͰى͍ͬͯ͜Δ͜ͱͰ͢ɻ

  22. αʔϏεͷఏڙऀͱͯ͠͸ɺࠓϢʔβʔ๊͕͍͑ͯΔ୹ظతͳ݁ՌχʔζΛਖ਼໘͔Βड͚ࢭΊɺ ਅ伨ʹιϦϡʔγϣϯΛఏڙ͍ͯ͠·͢ɻ͔͠͠ɺ൵͍͜͠ͱʹɺ୹ظతͳ݁ՌχʔζʹԠ͑ ͨ݁Ռɺ௕ظతͳϢʔβʔόϦϡʔΛᆝଛͯ͠͠·͍·ͨ͠ɻ

  23. ܧଓੑͷ͋Δ੒Ռ͕࠷େͷՁ஋ FiNC͸ܧଓΛՊֶ FiNC’s PRODUCT VALUE

  24. ڧ྽ʹҙࣝ͗ͯ͢นʹॻ͍ͪΌ͍·ͨ͠

  25. - FiNC 10 Principle - UNDER STANDING - ཧղ -

    VISUALIZATION - ࢹ֮Խ - INCENTIVIZATION - ใु - ACHIEVEMENT - ੒Ռ - PERSONALIZATION - ݸผ࠷దԽ - COMPETITION - ڝ૪ - TRUST - ৴༻ - CONVENIENCE - ศར - ENCOURAGEMENT - ྭ·͠ - SERENDIPITY - ࢥΘ͵ۮવͷൃݟ - "͞Μͷঢ়گʹ͋ͯ͸ΊͯධՁͯ͠ΈΔͱɺܧଓੑ͕ͲΜͳ΋ͷ͔ͩͬͨΑ͘Θ͔Γ·͢ɻ
  26. - Healthcare App Average - DAY1 DAY7 DAY30

  27. χʔζҭ੒ͷͨΊͷ 0ϕʔεࢥߟ ܧଓͷ 10ͷϑΝΫλʔ ߴޮ཰PDCA

  28. ੒ޭྫ͕ͳ͍ ϓϥοτϑΥʔϜͷ ߏங ߦಈχʔζͷҭ੒ - 0ϕʔε͔Βग़ൃ -

  29. ࠓͷ৯ه࿥ը໘

  30. ݕ౼ஈ֊ͷը໘ ҰൠతͳχʔζͱϦςϥγʔ͔Β ΧϩϦʔ͕ؾʹͳΔ ৯ࣄࣸਅΛه࿥͢Δ Λϕʔεʹߏங

  31. Α͘ߟ͑ͯ6*ΛಡΈղ͘ͱɺ໰୊ͳ఺͕͋Γ·͢ɻ

  32. ྑ͍ࣸਅΛه࿥ͨ͘͠ͳΔ ϔϧεέΞ͸ѱ͍ࣸਅ΋ه࿥ͯ͠ ΋ΒΘͳ͍ͱ͍͚ͳ͍

  33. ৯ࣄͷόϥϯε΋ େࣄ" ৯ࣄͷόϥϯε΋ؾʹͯ͠΄͍͠ ͱ͍͏ҙਤ΋ೖΕࠐΈ͍ͨ

  34. ͨ͘͞ΜͷύλʔϯΛͭͬͯ͘ݕ౼ɻσʔλ͕ۭͬΆͰ΋ߦಈשىͰ͖Δ͔౳

  35. ҰॠͰཧղͰ͖ΔUI SELECTION CRITERIA આ໌͸ ϕʔεͷχʔζҭ੒ʹ͓͍ͯ࠷΋ো֐ͱͳΔͷ͸ɺʮΘ͔Βͳ͍ʯɻՄೳͳݶΓจࣈͷઆ໌Λ࢖Θͣɺ৘ใͷ༏ઌ ౓ͱσβΠϯߏ੒Ͱɺऑ͍χʔζΛଊ͑ͭͭɺͪ͜Βͷҙਤ΋ཧղͯ͠΋Β͏ɻ

  36. ͢Ͱʹ͋ΔΧϩϦʔɺࣸਅه࿥ͱ ͍͏χʔζΛࡴͣ͞ʹɺզʑͷҙ ਤͰ͋Δ৯ࣄόϥϯεΛೖΕࠐΜ ͩɻೖΕ͍ͯ͘ͱɺෆࢥٞͱ৯ࣄ όϥϯε͕͖ʹͳͬͯ͠·͏Α͏ ͳ৘ใͷઐ༗ൺ཰Ͱը໘ϨΠΞ΢ τΛ૊Μͩ

  37. 1ਓ͋ͨΓͷPV ౤ߘ཰ - ৯ࣄػೳ - BEFORE BEFORE AFTER AFTER 400%

    200%
  38. 0͔Βཧղ·ͰΛҰॠͰ 0ϕʔεΛා͕Βͣ ϢʔβʔόϦϡʔͷຊ࣭Λఏڙ͢Δ FiNC’s UX զʑϓϩμΫτʹؔΘΔਓؒͷελϯεͱͯ͠͸ɺࠜຊతʹϕʔε͔Βελʔτͯ͠χʔζΛҭ੒͢Δ͜ͱΛා͕ Βͳ͍ɻຊ࣭తʹಧ͚Δ΂͖ϢʔβʔόϦϡʔʹਅ伨ʹ޲͖߹͏ɻݟ͍͑ͯΔΘ͔Γ΍͍͢χʔζΛั·͑Δ͚ͩͰ ຊ౰ʹϢʔβʔ͸޾ͤʹͳΕΔͷ͔ɻ͜ΕΛߟ͑Δ͜ͱ͕ͱͯ΋େ੾ɻ

  39. ܧଓͷ 10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ 0ϕʔεࢥߟ ߴޮ཰PDCA

  40. ߴ଎ʁ൱ʂߴޮ཰ 'J/$͸ઌఔ͔Β͓࿩͍ͯ͠Δͱ͓Γɺऑ͘ෆ҆ఆͳχʔζʹ޲͖߹͍ͬͯΔɻ ·ͨɺబͷͳ͍ಓΛਐΜͰ͍Δ͜ͱ΋͋ΓɺϕΫτϧ΋ఆ͔Ͱ͸͋Γ·ͤΜɻ ͦͷঢ়ଶͰɺ΍Έ͘΋ʹ1%$"Λճ͢ͱ·ͬͨ͘ҧͬͨํ޲ʹਐΜͰ͠·͏ͱ͍͏ڪΖ͍͠ࣄଶ͕ൃੜ͢Δ

  41. ߴޮ཰=ਫ਼౓ͷߴ͍ԾઆཱҊ

  42. ໌֬ͳ໨త ݱঢ়೺Ѳ ม਺ཧղ ෳ਺खஈ

  43. None
  44. ߴޮ཰PDCAͰͲ͜ΑΓ΋ૣ͍੒௕Λ FiNC’s PDCA

  45. ܧଓͷ 10ͷϑΝΫλʔ χʔζҭ੒ͷͨΊͷ 0ϕʔεࢥߟ ߴޮ཰PDCA

  46. BEFORE AFTER

  47. σʔλΤίϊϛΫε ϔϧεέΞσόΠε

  48. - σʔλΤίϊϛΫε - ه࿥ ׆༻

  49. - ϔϧεέΞσόΠε - ΢ΣΞϥϒϧ ϗʔϜ

  50. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ

  51. ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ͢΂ͯ͸Ѫ͞ΕΔαʔϏεΛ૑ΔͨΊʹ ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠!!