The Psychology Behind Gamification

A presentation on how games work, and how gamification should catch up.

Transcript

1. The Future of Fun The psychology behind Gamification By  Tosin  Ajimobi          @tosinajimobi   #TheFutureofFun  
2. About me Tosin AJimobi Front End Developer Lifelong Gamer
3. “Software Could be more fun”
4. “Using  game  mechanics  in  non   game  contexts  to  achieve   certain  goals”  
7. Game Start …
8. Stage Select Tutorial – What’s the point? Level 1 – When to Gamify Level 2 – Feedback Level 3 – Simplification Level 4 – Engagement Level 5 – Community
9. TUTORIAL So why gamify?
10. “If  Entertainment  and  Tech  had  a  baby  they’d   name  it  Games.”            -­‐  Me  
11. Make  this…  
12. …Into  this!  
13. Level 1-1 When Should you Gamify?
15.  Super  serious  apps    Broken  apps    
17. BOSS BATTLE! -  Content comes first -  Gamification is an enhancer -  Has many practical uses
18. Level complete!
19. LEVEL 2-1 Give Good Feedback
24. Meaningful   AcLonable/Encouraging   Consistent  
25. Level 2-2 Badges and Points as feedback
27. Badges  should   acknowledge     achievement…  
29. Points  ≠  Badges  
32. Level 2-3 Creative Rewards
38. BOSS BATTLE! -  give Effective feedback -  Badges and points as rewards alone aren’t sustainable -  Games are innovating with rewards We should be too
39. Level complete!
40. Level 3-1 Simplification is an art
43. BOSS BATTLE! -  How can you simplify your app -  Make things Clearer -  Teaching Users how to use your app
44. Level complete!
45. Level 4 Engagement
46. Level 4-1 Purpose  
50. Level 4-2   Flow  
51. Mihaly  Csikszentmihalyi    
53. Clear Goals
54. Immediate feedback
55. Challenge Vs Skill
56. Level 4-3 Novelty
57. Easter eggs
58. TYPE:  1980  
59. Konami Code  
63. Curiosity
64. BOSS BATTLE! -  Add purpose with Narrative -  Don’t underestimate curiosity -  Use fun and humor to connect with users
65. Level complete!
66. Level 5-1 Community
67. Support
68. Iterative Development
69. Community created content
72. BOSS BATTLE! -  Your community will help you if they like you -  Respond to reviews, let people know you’re listening
73. Level complete!
74. You WIN! The Take Away
75. Credits websites   www.thefuntheory.com/  (for  piano  staircase)   h[p://extra-­‐credits.net/   h[p://uxdesign.smashingmagazine.com/2013/02/15/designing-­‐great-­‐feedback-­‐loops/     Books   Flow:  The  Psychology  of  OpLmal  Experience  -­‐  Mihaly  Csikszentmihalyi   Theory  of  Fun  for  Game  Design  -­‐  Raph  Koster  
76. Thank You My name:Tosin Ajimobi Follow me: @tosinajimobi Tweet this talk: #FutureOfFun