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Design for Non-Designers: WebDevCon

Design for Non-Designers: WebDevCon

Latest iteration of my Design for Non-Designers talk.

Tracy Osborn

April 21, 2016
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  1. W EB DEVCON T RAC Y O S B OR

    N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces.
  2. W EB DEVCON T RAC Y O S B OR

    N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling)
  3. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  4. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  5. W EB DEVCON T RAC Y O S B OR

    N @limedaring image credit: Dan Saffer
  6. W EB DEVCON T RAC Y O S B OR

    N @limedaring Design: Making an interface that 
 works well.
  7. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  8. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  9. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  10. W EB DEVCON T RAC Y O S B OR

    N @limedaring How can we create effective, basic designs?
  11. W EB DEVCON T RAC Y O S B OR

    N @limedaring Let’s talk about clutter
  12. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  13. W EB DEVCON T RAC Y O S B OR

    N @limedaring Fastest way for better looking designs: Cut down on clutter.
  14. W EB DEVCON T RAC Y O S B OR

    N @limedaring grid
  15. W EB DEVCON T RAC Y O S B OR

    N @limedaring Line things up — pixel differences are definitely unconsciously noticed.

  16. W EB DEVCON T RAC Y O S B OR

    N @limedaring color
  17. W EB DEVCON T RAC Y O S B OR

    N @limedaring Color principles Keep your colors complimentary. Use mostly neutrals + one brighter color for important bits.
  18. W EB DEVCON T RAC Y O S B OR

    N @limedaring fonts
  19. W EB DEVCON T RAC Y O S B OR

    N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — very cluttery. Vary weights (bold), style (italics), and transforms (uppercase, etc.) to differentiate bits.
  20. W EB DEVCON T RAC Y O S B OR

    N @limedaring http://hellohappy.org/beautiful-web-type/
  21. W EB DEVCON T RAC Y O S B OR

    N @limedaring http://hellohappy.org/beautiful-web-type/
  22. W EB DEVCON T RAC Y O S B OR

    N @limedaring white space
  23. W EB DEVCON T RAC Y O S B OR

    N @limedaring The ultimate clutter reducer
  24. W EB DEVCON T RAC Y O S B OR

    N @limedaring “By replacing the extra links around the Add to Cart buttons with whitespace, Xerox saw a 20% improvement in engagement, 5% boost in products added to cart, and a 33% improvement in customers continuing through purchase.” https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve-conversions/
  25. W EB DEVCON T RAC Y O S B OR

    N @limedaring Reduce visual clutter, by keeping the number of fonts and colors low, add white space, and line things up. Aim for a “clean” design.
  26. W EB DEVCON T RAC Y O S B OR

    N @limedaring User experience principles
  27. W EB DEVCON T RAC Y O S B OR

    N @limedaring What’s the most important 
 action on your design? Make it easy to find and use.
  28. W EB DEVCON T RAC Y O S B OR

    N @limedaring Pay attention to your goals. Make them easy to find and use.
  29. W EB DEVCON T RAC Y O S B OR

    N @limedaring Content principles Less is more. Big paragraphs are a sign of clutter. Break into bullets if you can.
  30. W EB DEVCON T RAC Y O S B OR

    N @limedaring We made a bunch of changes: The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. Screenshots of the admin have been updated to reflect the new Django 1.9 styles. The few minor typos have been fixed. Updated the version of django-registration-redux that we use to 1.3. Last but not least, the Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  31. W EB DEVCON T RAC Y O S B OR

    N @limedaring We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  32. W EB DEVCON T RAC Y O S B OR

    N @limedaring We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django-registration- redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  33. W EB DEVCON T RAC Y O S B OR

    N @limedaring Headlines: Talk benefits, not details. Keep it short. Use natural, friendly language.
  34. W EB DEVCON T RAC Y O S B OR

    N @limedaring Great designers steal 
 (and use shortcuts)
  35. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  36. FLU EN T CO NFER ENC E T RAC Y

    OS B OR N @limedaring
  37. W EB DEVCON T RAC Y O S B OR

    N @limedaring Quick overview of a design process
  38. W EB DEVCON T RAC Y O S B OR

    N @limedaring 1.
 Collect inspiration and 
 sketch ideas.
  39. W EB DEVCON T RAC Y O S B OR

    N @limedaring 2.
 Mock it up?
  40. W EB DEVCON T RAC Y O S B OR

    N @limedaring 3.
 Build it.
  41. W EB DEVCON T RAC Y O S B OR

    N @limedaring Thought process of all designs: “crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap 
 … yes!”
  42. W EB DEVCON T RAC Y O S B OR

    N @limedaring This is only the starting point!
  43. W EB DEVCON T RAC Y O S B OR

    N @limedaring Reduce visual clutter — Keep the number of fonts and colors low. Add white space. Line things up. Keep content short and easy to skim.
  44. W EB DEVCON T RAC Y O S B OR

    N @limedaring Make sure your goal is easy to find and use.
  45. W EB DEVCON T RAC Y O S B OR

    N @limedaring Keep your content simple, friendly, 
 and to the point.
  46. W EB DEVCON T RAC Y O S B OR

    N @limedaring Practice, practice, practice.