TradeAds

Transcript

1. .WHO   •  Born  in  2009,  TradeAds’  mission  is  to  create   a  transparent  online  adver<sing  market   governed  by  the  principles  of  supply  and   demand   •  TradeAds  is  the  only  ad  revenue   op<miza<on  company*  that  has  a  real-­‐<me   bidding  API.  The  API  allows  ad  networks  to   deliver  real-­‐<me  pricing  to  TradeAds  and  it   is  a  key  part  of  our  Ad  Price  Predic<on   technology   •  TradeAds  is  part  of  New  Century  Holding   (NCH)  **     *  In  Romania   **  Established  in  1993,  NCH  today  has  over  $3.5  billion  of   capital  under  management  in  the  markets  of  Russia,  other   countries  of  the  former  Soviet  Union  and  Eastern  Europe  
2. .HOW   •  Advanced  researches  in  Ar<ficial   Intelligence  for  segmenta<ons  and   targe<ng     •  Natural  Language  Processing  based   solu<ons  for  text  mining  and  seman<c   analysis   •  Op<miza<on  of  ads  delivery   •  Surveys  and  market  researches  using   advanced  sta<s<cs  and  data  mining  
3. .ADVERTISER&AGENCIES   •  your  ad  for  the  fair  price  on  2,074   websites   •  bid  and  buy  online  adver<sing  for  the   best  available  price   •  compelling  audience  targe<ng   •  access  to  9  millions  monthly  visitors   •  over  600  millions  monthly  impressions  
4. .ADVERTISER&AGENCIES   •  Reach   •  Audience  Targe<ng   –  Behavioral  Targe<ng  (serve  ads  based  on   your  customers  browsing  behavior)   –  Demographic  Targe<ng  (target  campaigns   based  on  a  number  of  demographic  criteria   such  as  age,  sex,  income,  educa<on,   employment  and  home  ownership)   •  Retarge<ng  (target  visitor  who  have   previously  browsed  or  shopped  on  a   site)  
5. .ADVERTISER&AGENCIES   •  Inten<ons  Targe<ng   •  Geographic  Targe<ng     –  (overlay  geographic  data  such  as  city  or   county)  and  Day  part  (tell  us  what  hour  of   the  day  or  day  of  the  week  that  you’d  like  an   ad  to  be  viewed)   •  Frequency  Targe<ng   •  Audience  Insights   •  Campaign  Op<miza<on  
6. .ADVERTISER&AGENCIES   •  Search  Engine  Op<miza<on   •  Search  Engine  Marke<ng   •  Online  media  buying   •  Online  media  planning   •  Special  projects   •  Digital  marke<ng  consul<ng   •  Performance  marke<ng   –  CPC,  CPA,  CPL  
7. .PUBLISHER   •  create  and  sell  adver<sing  space  on  your   site   •  adver<sers  bid  for  your  ad  space,  thus   you  earn  more   •  full  control  over  the  ads  on  your  site   •  boost  traffic  with  the  Banner  Exchange  
8. .PUBLISHER   •  Yield  Op<miza<on   •  Ad  Exchange   •  Banner  Exchange   •  Ad  Server   •  Extended  Network     •  Audience  and  demographics    
9. .CUSTOMERS   •  Orange   •  Vodafone   •  Romtelecom     •  Cosmote     •  Skoda     •  Peugeot     •  Mazda     •  Citroen     •  BCR     •  Banca  Romaneasca     •  RBS     •  Unicredit  Tiriac  Bank     •  Domo     •  Raiffeisen  Bank     •  Garan<  Bank    
10. .PORTFOLIO   •  Imobiliare.ro   •  Ziare.com   •  220.ro   •  Sen<mente.ro   •  Acasa.ro   •  Referat.ro   •  Sfatulmedicului.ro   •  Trafic.ro   •  Copilul.ro   •  4tuning.ro   •  Ele.ro   •  MyJob.ro   •  Auto.ro   •  InfoTurism.ro   •  Cinemagia.ro   •  Eva.ro   •  Hit.ro   •  Animale.ro   •  Okazii.ro   •  SmaretBuy.ro   •  Anunturi.ro   •  eFIN.ro   •  AutoMarket.ro   •  Clopotel.ro  
11. .PORTFOLIO   •  Fox  Networks   –  60.000.000  impressions   per  month  in  .ro  
12. .CATEGORY   •   Arts  &  Entertainment     •   Automo<ve     •   Business  &  Industrial     •   Culture  &  Society     •   Educa<on     •   Employment  &   Recrui<ng     •   Finance     •   Games     •   Health     •   Hobbies     •   Home  &  Garden     •   Law     •   News     •   Paren<ng  &  Family     •   People  &   Rela<onships     •   Real  Estate     •   Shopping     •   Sports  &  Recrea<on     •   Technology     •   Travel     •   Portal     •   Women     •   Mothers    
13. .THANKS   Alin  Zăinescu   E-­‐mail:  alin.zainescu@tradeads.eu   Phone:  0751  11  10  10              TradeAds  Romania            Bd.  Pierre  de  Couber<n  nr.  3-­‐5,  sector  2,              Bucures<,  Romania                  TradeAds  Moldova            str.  Tighina,  49/3,  ap.  54  Chisinau  3223              Republic  of  Moldova