SEO, PR and our ever-changing world

C432df9393f04911ba328845ddb9a4cf?s=47 Trevin Shirey
February 27, 2014

SEO, PR and our ever-changing world

A presentation on the integration of SEO & PR and the future of communication.

C432df9393f04911ba328845ddb9a4cf?s=128

Trevin Shirey

February 27, 2014
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Transcript

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    You have more reach with a single tweet in 2014

    than the world’s greatest newspapers had 30 years ago.
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    If a high school girl is making millions posting videos

    about shopping trips… How can you use the Internet to power growth?
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    5,922,000,000 searches per day China India United States Indonesia Brazil

    Pakistan Nigeria Bangladesh Russia Japan Mexico Philippines Vietnam Ethiopia Egypt Germany Iran Turkey Democratic Republic of the Congo Thailand France United Kingdom Mali Dominican Republic Bulgaria Italy Burma South Africa South Korea Colombia Spain Ukraine Tanzania Kenya Argentina Algeria Poland Sudan Uganda Canada Iraq Morocco Peru Uzbekistan Malaysia Saudi Arabia Venezuela Nepal Afghanistan Tajikistan Yemen North Korea Ghana Mozambique Australia Taiwan Ivory Coast Syria Madagascar Angola Cameroon Sri Lanka Romania Burkina Faso Kazakhstan Niger Netherlands Chile Malawi Ecuador Guatemala Austria United Arab Emirates Israel Switzerland Cambodia Zambia Senegal Zimbabwe Chad South Sudan Belgium Cuba Tunisia Guinea Greece Rwanda Czech Republic Somalia Portugal Haiti Benin Burundi Bolivia Hungary Sweden Azerbaijan Belarus Honduras Hong Kong
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    This keyword drives 5,000 visitors per year. 7% of those

    sign up to receive lobster. Each sign up has a lifetime value of $20,000 Search = business
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    You can do an “OK” job with one or the

    other, but you can’t excel online without doing both.
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    SEOs need PR to: Make our traffic matter Grow our

    online brands Earn mentions and placements online
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    PRs need SEO to: Quantify and measure online efforts Increase

    online visibility through search Improve reputation management
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    There were over 14 billion core searches in December vs.

    285 million who watch TV in a given month.
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    Optimize your online press releases* PNC launches “Save A Life”

    campaign PNC announces breast cancer awareness campaign in Mechanicsburg
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    Use descriptive page titles Find Perfect Home with Trevin’s Real

    Estate Harrisburg PA Home Buying Tips From Trevin’s Real Estate
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