Unlocking Viral Content

Transcript

1. Unlocking Viral Content Creating Content That Spreads Like Wildfire Online
2. Trevin
3. Trevin
4. Welcome to PA
5. What do I do?
6. What my friends think I do
7. What my parents think I do
8. What society thinks I do
9. What I think I do
10. What I actually do
11. The web is awesome.
13. The web is a (mostly) democratic platform.
15. (internet stuff)
18. (internet stuff)
21. (internet stuff)
23. “Viral content just happens.” – A Bad Marketer
24. content
25. content marketing
26. 800+ clients 443,632,353 sessions/year
27. Content featured in:
28. Also featured in…
29. 1. What are key traits of viral content? 2. What does a process for viral content look like?
30. What Makes Content Viral?
31. Viral content Super successful content that lots and lots of people see
32. Quick PSA Viral is relative
33. Apples + Oranges
34. 1. Viral content evokes emotion
35. Source: Harvard Business Review
36. Source: Harvard Business Review
37. Source: Harvard Business Review
38. Source: Harvard Business Review
39. Source: Harvard Business Review Curiosity & Astonishment
40. Source: Harvard Business Review
41. Source: Harvard Business Review Admiration
42. Key Takeaways Strong content = strong emotional response Positive emotions > Negative emotions
43. 2. Viral content is amplified
44. Source: WebpageFX By the time you finish reading this sentence, there will have been: 219,000 new Facebook posts 22,800 new tweets 7,000 apps downloaded, $9,000 worth of items sold on Amazon
46. Having content does not give you an advantage.
47. Key Takeaways Promotion of content is king Hitting publishing & calling it a day = failure
48. 3. Viral content = lowest common denominator
49. Good content Viral content
50. Good content Viral content 7 shares 299,408 shares
51. Creating content that isn’t designed to go viral is highly encouraged.
52. Source: Buzzsumo
53. Key Takeaways Good content =/= viral content Catering to a large audience is higher hit rate
54. A Process For Viral Content
55. The Topic Idea
56. How we tend to get ideas
58. Find topics with human validation
60. Unfortunately, there’s a content marketing problem that we see over and over and over again, and that is that folks are making investments in content without knowing whether their audience is going to know and love and appreciate what they’re doing beforehand. Rand Fishkin, Moz
61. Quora FaqFox Google Keyword Planner Google Consumer Surveys Ubersuggest Reddit
62. The Creative Process
63. What format is best for this piece of content?
65. Video
66. Slideshow
67. Launched > perfect.
70. The Headline
73. Homework Write 25 headlines
74. Promotion
77. Source: Quicksprout
78. Email Outreach
79. Paid Social Ads
80. SEO
82. Post-Publication
83. Lots of traffic is a step in the process, not the end goal.
84. Focus on microconversions
85. The web is awesome.
86. (internet stuff)
87. (internet stuff) Research + Hard Work Promotion + A Little Bit Of Failure
88. Don’t be this guy anymore.
89. When most people give up
90. Questions? Slides: www.webpagefx.com/EPA/ trevin@webpagefx.com