all share a passion for food. We deliver tasty, natural snacks through the post in the UK and since our official launch in January 2009 we have grown massively. We are now one of the fastest growing companies in the country and have become extremely profitable which has made our VCs very happy! But it doesn’t stop there. We have big plans to build on this success and are currently going through a very exciting period of expansion, which is likely to include international expansion and moving into new product categories. Our current team is made up of over 100 people who are split between our head office in Richmond and two factories which are just down the road in Feltham and Hayes. We're growing at super speeds and are always on the look out for bright and talented folk who want to be part of something that is completely changing the face of the food industry. 2
The idea of graze is to help people eat better wherever they are. The inspiration? Our unwholesome lifestyles! Stuck at our desks for long periods of time forced us to grab food when we could, we'd become disconnected with the food we ate, mindlessly inhaling food whilst reading documents and replying to emails. We often ate on the spur of the moment making unhealthy choices based on convenience. When grabbing food on the go we always went for the quick fixes which are generally unhealthy and not fit for purpose. Eating like this gave us the energy we needed but not for long and we soon had that mid-afternoon sleepy feeling all over again. We became fed up with eating poorly and feeling rubbish so the graze box was born. The idea of a little box of wholesome, natural food sitting on our desks that we could pick at keeping our blood sugar level stable and our energy levels consistent was very appealing. Not only would it stop us making impulse purchases like chocolate and sweets (around 3pm every day!) but it would help us perform better too. The Founders In 2008 Graham Bosher, Ben Jones, Tom Percival, Tom Newton, Neil Thompson, Edd Read and Brendan Kay created graze. They each work in various areas of graze and are as passionate today about graze as they were back in 2008! Anthony Fletcher is the company’s CEO. Anthony is ultimately in charge of making sure the company continues to grow and that we have a profitable and positive relationship with our grazers. 12
graze kitchen at Feltham and Hayes. Feltham is where all of our ingredients are packed into punnets. In Hayes our punnets are packed into the right boxes ready for the Royal Mail to collect each day (usually around 6pm). Andrew is in charge of operations in both units and is backed up by Scott. Procurement & Supply Chain – the team develop and maintain the supplier relationship, find new procurement options and purchase the required ingredients. They work closely with Operations to ensure Unit 2 runs as efficiently as possible. Technical – The technical team are responsible for Food Safety, Quality and Legal Conformance of products that we supply to our customers. This is made up of:- Food Technologist (Quality Assurance) responsible for supplier risk assessment and auditing Quality Champions are responsible for monitoring the quality of incoming raw material; they try a bit of everything that comes into the business to ensure they’re tasty enough to send to our grazers. Mega Factory Team – the team is in charge of designing, installing and ordering everything involved with the build of the new Nature Delivered factory in Hayes. As our process is so unique a lot of the equipment we use is bespoke and built specifically for our factory. 13
Team develops ideas for new products to send to our grazers. Once a good idea has been signed off, they make it happen using the New Product Development process, working with teams across the business to ensure the launch goes like clockwork. Marketing - Acquisition & Business Insights take responsibility for signing up lots of new grazers using a range of channels and advertising. They are in charge of all our advertising and partnership deals, both online and offline and you may have seen our recent advert on TV which was very exciting!! Creative/Comms - the creative team are responsible for the look and feel of everything a grazer sees, from the aesthetic of the website to photography, emails, booklets, punnet tops, box artwork. They also look at bigger projects such as reassessing the website, keeping grazers loyal etc. Technology - our tech team do all sorts of things, from making sure our computers are working, to building and maintaining our amazing, ever changing website, working on new product/country launches, etc. They also make sure the picking lines can run almost 24 hours a day so we’re able to send out over 100,000 boxes a week. Most of the systems at graze are bespoke and designed and developed in-house. 14
all queries, questions, complaints, compliments and any general chat our grazers want to share with us. Grazers have really high expectations of their boxes, and it’s up to CS to make sure that this is reflected in their emails, which are friendly, informal, helpful, clear and always go above and beyond what is expected of them. If a grazer has made a useful point about how the website works or what’s in their box it’s up to CS to make sure this point is heard, discussed and acted on, if possible, within the company. They’re passionate about making the grazer heard within graze, as they should always be the most important thing to you. We also have a wonderful office angel who keeps everything running smoothly from the front desk in the reception as well as helping with the office management. Finance is a fairly small team and work both strategically on commercial issues and budgeting as well as invoicing and payroll! Talent is responsible for finding the best people out there on the market as well as ensuring all the amazing talented people we have in the business are fully utilised and realise their full potential. We also look after general HR issues. 15
entire company across three different locations gathers via the magic of the internet for our weekly lowdown on what’s going on in the world of graze. The MMM is really important to us as a company giving a chance to have a natter, bring up things that we think are important and raise any issues in a safe, interested environment. We really encourage people to bring ideas and suggestions and this is a great format to also discuss any light bulb moments you may have had! Dress code We are blessed with not having a dress code, but sloppy tracksuit bottoms or boob tubes will be harshly judged by our resident fashionista! Eating and drinking at graze (we like both of these, a lot) graze has two weekly deliveries from Ocado, providing milk, bread, jam, peanut butter, nutella, many cereals and fresh fruit for your breakfast enjoyment. You can have free graze boxes! After you’ve started you should get an induction to the graze website and admin page and as part of this you’ll be given a code to ensure all graze boxes on your account are free. Socials On Friday we have a tab behind the bar of the White Horse over the road. It’s not, of course, mandatory, but it’s a great way to unwind after a long week and to get the weekend started. Every few months, everyone at graze will embark on an evening of fun, frolics, crazy dancing, and laughter. Previous socials have included vintage bowling; an old school sports day, going to the zoo and an amazing warehouse rave in our new mega factory. 16
that? Our school of farming is based in Kabubbu, a village in the heart of rural Uganda. Students are taught how to grow, maintain and then harvest fruit from their own trees. Graduates are then given support by Mr Augustine Napagi (the head teacher) throughout their first few years of farming to make sure their orchards grow as much fruit as possible. The amazing thing about the school is that it provides our graduates with a sustainable source of income. Each student is given the means to grow food for themselves, their families and to sell at local markets. The school invigorates poor rural areas by improving nutrition (the diet in these areas is generally very poor), increasing productivity from the land, empowering locals and providing a source of income. Does all the money go to charity? Yes, every single penny goes to the graze school of farming. How do we raise money for this? Every grazer has their own code that they can give out to friends. If the friend signs up with the code the grazer can choose to have £1 off their next box or give £1 to the graze school of farming, so it’s wonderful so many people have chosen to do so. Have we always supported the school of farming? Up until June 2010 we raised money for the Rainforest Alliance. 17
As of October 2012 we’ve sent out millions of boxes which laid end to end would be enough to go to New York and back, twice! What’s our twitter page? We have a twitter page ‘@grazedotcom’, where we have 27,000 followers and counting. We use it as a tool to help grazers as much as possible. We also hope to start our own facebook page in the future. LinkedIn We also have a Linkedin page so please do follow us on Linked in: http://www.linkedin.com/company/graze.com The graze graveyard – things we used to do... Fruit box (Oct 2009 - Sept 2010) Cereal bars (Oct 2009 - Oct 2009) The graze luxury box (with biltong, salamis, fresh fruit...) The graze olive box (up to October 2010) The wellbeing box (up to end of 2011) The energy box (up to end of 2011) 18
seko_shuhei
fullkaiten
tsogo817421
things2109
tablecheckac
aokiplayer
chibanba1982
yumi2023
lycorptech_jp
mclogi
m3
lara
eileencodes
lauravandoore
shlominoach
afnizarnur
productmarketing
jakevdp
moore
brettharned
tammyeverts
jmmastey
carmenintech
