Spotify® Japan - On Tour

Country
Exploring Japan is a visual feast, from neon cities to tactile bamboo landscapes. It’s quite the sight. Japan also has a rich history of vast musical expression that’s been inspired by these spaces.

These 2 territories feel like they should go hand-in-hand… To truly immerse yourself in the different moments of this culture, you should go “soundseeing”.

Brand
Over the past 5 years, Spotify® has welcomed a quickly growing market of musicians and fans alike, making it their designated digital destination. We want to amplify this momentum.

How can we remix the sounds and the sights that inspired them together to best showcase Japan to the visitors that are eagerly waiting to return?

THE IDEA
In typical “pop-star” fashion, we’ll match the various tourist hotspots, and the locally-known hidden-gems, with a guerrilla-installation code that unlocks that spot’s sound.

After scanning it in your Spotify® app - You get fully immersed in a sensational experience.

Transcript

1. 1 Ogilvy Innovation Lab x Spotify® September 15, 2021 VERSION 2.0 On Tour
2. 2 Ogilvy Experience x Spotify® September 15, 2021 COUNTRY Exploring Japan is a visual feast, from neon cities to tactile bamboo landscapes. It’s quite the sight. Japan also has a rich history of vast musical expression that’s been inspired by these spaces. These 2 territories feel like they should go hand-in-hand… To truly immerse yourself in the different moments of this culture, you should go “soundseeing”. BRAND Over the past 5 years, Spotify® has welcomed a quickly growing market of musicians and fans alike, making it their designated digital destination. We want to amplify this momentum. How can we remix the sounds and the sights that inspired them together to best showcase Japan to the visitors that are eagerly waiting to return? THE IDEA In typical “pop-star” fashion, we’ll match the various tourist hotspots, and the locally-known hidden-gems, with a guerrilla-installation code that unlocks that spot’s sound. After scanning it in your Spotify® app - You get fully immersed in a sensational experience. with https://www.musicbusinessworldwide.com/streaming-is-getting-bigger-in-japan-with-the-likes-of-spotify-generating-over-380m-in-market-last-year/
3. Ogilvy Experience x Spotify® September 15, 2021 USER-JOURNEY EXPLORE JAPAN Tourist spots & hidden gems. SPOTIFY CODES Discovery unique Spotify® codes. APP STORE Download / Open the app. SPOTIFY APP Use the visual search feature. MUSIC Enjoy the sound of that spot. (Key Brand Benefit) (Curated Playlists featuring samples or inspiration) (Guerrilla installations that don’t feel out of place)
4. Ogilvy Experience x Spotify® September 15, 2021 http://toursmaps.com/japan-map-tourist-attractions.html https://www.wandermustfamily.com/japan-bucket-list-japan-hidden-gems/ QUICK ROUNDABOUT LANDMARKS LOCAL GEMS GETTING AROUND
5. Ogilvy Experience x Spotify® September 15, 2021 JUMPSTART YOUR JOURNEY WITH LOFI ON THE JR TOKAI BULLET TRAIN
6. Ogilvy Experience x Spotify® September 15, 2021 ENJOY THE HARMONY OF THE ITSUKUSHIMA SHRINE
7. Ogilvy Experience x Spotify® September 15, 2021 TAKE IN THE ARTISTRY OF THE STREETS OF TOKYO
8. Ogilvy Experience x Spotify® September 15, 2021 GET TRANQUIL IN THE SAGANO BAMBOO FOREST
9. Ogilvy Experience x Spotify® September 15, 2021 HEAD TO THE HOTEL WITH A BAR HOP & BEATS INSPIRED BY SENDAI ALLEY
10. Ogilvy Experience x Spotify® September 15, 2021 http://toursmaps.com/japan-map-tourist-attractions.html https://www.wandermustfamily.com/japan-bucket-list-japan-hidden-gems/ ALL LOCATIONS LANDMARKS LOCAL GEMS GETTING AROUND
11. Ogilvy Experience x Spotify® September 15, 2021 ADDING TEXTURE TO THE TRACKS We’ll embrace the subtlety of conservative Japanese culture by adding magic to these hidden-gems within hidden-gems. Nothing flamboyant, just understated surprise and delight. Local artists and craftspeople will create our installations through being inspired by their location and it’s atmosphere. https://japanobjects.com/features/women-artists ARTIST / CRAFTSPERSON SPACE INSPIRATION INSTALLATION STYLE SCANNABLE INSTALLATION MORI MARIKO TOTTORI SAND DUNES MIRRORED MONOLITHS SHIOTA CHIHARU YAKUSHIMA YARN BOMBING RYOTA KUWAKUBO IZUMO TAISHA SHADOW ART https://theculturetrip.com/asia/japan/articles/10-japanese-contemporary-artists-who-are-revolutionising-art/
12. Ogilvy Experience x Spotify® September 15, 2021 FROM WITH LOVE. Copyright © 2021 Ogilvy South Africa Propriety Limited (“Operating Company”). All rights are reserved. This document/presentation contains confidential and proprietary information and methodology belonging to the Operating Company. No part of this information may be disclosed to others, nor may it be used, reproduced, copied or transmitted in any form or by any means, electronic, mechanical, or otherwise without prior written permission of the Operating Company, and this document/presentation must be returned immediately upon the Operating Company’s request. EXPERIENCE