Scan It! Incorporating QR Codes into WordPress

QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and how to utilize some of the WordPress QR Code plugins available. -- Presented at WordCamp Atlanta 2012

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1. QR CODES Stephanie True Moss Incorporating Scan It! into
2. About Me Stephanie True Moss  @truemc  @QRmedia  Co-host #QRchat True Moss Communications  TrueMoss.com  QRmedia.us  QRmediaGuide.com
3. QR Codes: By now you have probably scanned QR Codes. they’re everywhere
5. Source: http://en.wikipedia.org/wiki/QR_code
6.  2D Barcodes  QR = Quick Response  Learn how they work  What they are capable of doing  Created for Auto industry  Multiple Ways to use QR Codes QR codes are capable of using the smart phone’s camera, GPS, phone, SMS, internet connection and more. About QR codes
7. How much information? 1D Barcode – Code 39 2D Barcode – PDF417 QR Code
8. What Can QR Codes Do?  Bookmark a website  Make a phone call  Send an email  Send a SMS / Text Msg  Create a vCard  Create a meCard  Create a vCalendar Event  Google Maps  Bing Maps  Geographical Coordinates  iTunes Store  iTunes App URL  Android Market Search  Foursquare Check-in  YouTube, Vimeo - Play Video  Play MP3  Tweet on Twitter  WiFi Networks - Android  Plain Text  LinkedIn Profile  Image, Photo  Facebook Likes  Paypal payments/donations  & More Browse to a website &
9. Where Can QR Codes Go?  Business Cards  Magazines  Newspapers  Direct Mail  Signs  Buildings  T-Shirts  Jewelry  Building Permits  Labels  Scoreboards  Nametags  Television  Websites  Billboards  & More
10. 20.1 million mobile phone owners in the U.S. used their phones to scan a QR code in the 3-month average period ending October 2011.  59.4% from home  44% from a retail store  26.6% from a grocery store.  21.4% while at work  11.2% while outside or on public transportation  10% while in a restaurant. QR Code Scanning
11.  US QR Code creation increase from Q1-Q4: 264%  US QR Code scanning increase from Q1-Q4 : 902%  Georgia QR Code creation increase 2010-11: 1049%  City QR Code creation increase 2010-11: Atlanta 619% 2011 QR Code Creation & Data Usage Trends Report, QRstuff.com QR Code Scanning
12.  Resist the urge to put a QR code on your website that leads to: Think Mobile
13.  Resist the urge to put a QR code on your website that leads to: Think Mobile … You will certainly lose the impact and disappoint your audience. the very same full-size website!
14.  Where will your QR Code take the scanner? Think Mobile  A hard to read traditional website.
15. Think Mobile  Where will your QR Code take the scanner?  A mobile landing page that is easy to read on a smart phone.
16. Give Something Extra  Think Creatively and Consumer Focused.
17. Give Something Extra  Think Creatively and Consumer Focused.  Offer Video Instructions or Care & Maintenance Information.  Or something Fun!
18. Offer, Call to Action
19. QR Codes & WordPress Shortcodes Quick Tags Plugins Widgets & more
20. QR Tag [qrcodetag]content[/qrcodetag] 5 Second QR Codes [qrcode]content[/qrcode] WCS QR Code Generator [wcs_qr_code] (permalink) Add QR Codes - Plugins ShortCodes / Quick Tags
21. Plugins QR Code Redirect custom post type
22. [qr_code id=xx size=xx] Plugins
23. Add QR Codes - Widgets Widgets WolframAlpha.com Embed Code (shortcode plugin) [wolframalphawidget id=“xxx” theme=“orange”]
24. Add QR Codes - Widgets Widgets WolframAlpha.com
25. Add QR Codes - Widgets Widgets Mobile-Barcodes.com Embed Code <iframe>
26. Add QR Codes - Widgets Widgets
27. Add QR Codes  Google Chart API Add the code to single.php file Place extended URL in browser, save resulting QR Code
28. More  Add QR Codes with Google Chart API  QR Code Redirect – WP Plugin  QR Code Tag – WP Plugin  5 Second QR Codes – WP Plugin  Generate Social Network Profile QR Code – WP Plugin  Create QR Codes – WP Plugin  WCS QR Code Generator – WP Plugin  Simple QR Code Creator Widget – WP Plugin  WidgetBox QR Code Widget – WP Plugin  5sec QR Codes - CodeCanyon  Create QR Code « WordPress Plugin  EasyQR « WordPress Plugin  Generate Social Network Profile QR Code - WordPress Plugin  Magn QR Code for WP « WP Plugins  QR Code Tag « WordPress Plugins  QR Code Widget « WordPress Plugins  QR Encoder « WordPress Plugins  QR Print « WordPress Plugins  Qurify - WP Plugin  Simple QR Code Creator Widget « WordPress Plugins  Super Cool QR Code - WP plugin  Twitter QR Code Signatures Widget « WordPress Plugins  WCS QR Code Generator  Wolfram Alpha Code Generator  QR Redirect | NLB Creations - WP Plugin  Yeblon QR Code Generator « WP Plugins  ZonaW QR Codes « WordPress Plugins
29. QR Code Services
30. QR Code Services
31. QR Code Services
32. QR Code Best Practices
33. QR Codes/Shortener URLs bit.ly or goo.gl Shortened URL Long URL http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/ http://bit.ly/fUJxTH
34.  Include instructions on how to scan QR Codes. Remember that not everyone knows what QR Codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms. Include & Explain Open QR Code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.
35. Explain QR Code Destination
36. Include Instructions Source: Qrmedia.us QR Codes extend the possibilities! StopAfib.org, a non-profit organization, shares information via QR codes. They also give instructions for scanning and even for downloading QR code scanning applications. StopAfib.org
37. Include Instructions See them, Scan them Source: Qrmedia.us
38. Test, Test, and Test Again!  Test your QR code to make sure that it resolves to the correct mobile optimized URL or content.  Be sure to test using different smart phone and QR code scanner/ reader apps.
39. Business Cards
40. QR Codes for Good!
41. QR Codes for Good!
42. QR Codes for Good!
43. Billboards http://mashable.com
44. Creative QR Codes
45. Edible QR Codes
46. Creative QR Codes
48. Creative QR Codes
49. http://mashable.com
56. Comprehensive QR Code Lists!  Generators  Tracking  Dynamic  Creative  Scanners  WP Plugins  & more  All lists are available at QRmedia.us
57. Thank You! All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us