Melissa Pickering - LEGO design principles as a foundation for future interactive play (Turing Fest 2019)

In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than previous generations. It’s more important than ever before for toy companies to leverage these opportunities to ensure kids fulfil their potential as creative problem solvers and lifelong learners.

Discover how LEGO designers are engaging kids in new experiences by safe-guarding the core creative principles of the original brick and using technology in a fun, playful, and relevant way.

Transcript

1. LEGO Design Principles 
 as a Foundation for 
 Future Interactive Play Melissa Pickering Head of Interactive Play Center The LEGO Group Billund, DK
2. LEGO Interactive Play
3. LEGO Interactive Play
4. Build a Duck Challenge – 45 seconds !
7. Principles of Play Intrinsic Motivation Active Engagement FUN!
10. Technology Makes everything easy Data to change behavior Hard fun for creative confidence Understand kids’ behavior
16. Before After
19. How do you evolve your product while staying true to your core offering? What are ways to leverage tech in a positive way despite negative noise?