+ ((N? 1:0 + R?1:0 + C?1:0 + D?1:0 + P?1:0)/5 + HL?(HLL? 1:0;):LSC;)/2 + PTF?1:0 + HWC/WC + 1/SII + ((OOT + COT + RTT)/3 + (HTI*5 + HTV*4 + HTW*3)/12 ))/2 + 1/COUI + 1/RI + WTFII + IB?1:0;)/ 11 * 100 Social = Proof RWC = Readable Word Count WC = Word Count TTV = Total Testimonial Views TPV = Total Page Views HL = Has a Link HLL = Has Lightbox Link PTF = Proximal To Feature NRCDP = Name, Role, Company, Date, Publication THE TESTIMONIAL EQUATION HWC = Hyperbolic Word Count SII = Stock Image Index OOT = Object Of Transformation COT = Cause Of Transformation RTT = Respons To Transformation HTI = Has Transformational Images HTV = Has Transformational Video HTW = Has Transformational Text COUI = Context Of Use Index WTFII = What The Fuck Is It? IB = Identifiable Brand LSC = Lower the Score Coefficient ITNTMS = Is The Numerical Transformation Magnitude Shown