Personality on the web – by Tom Lloyd & Rob Mills

Transcript

1. Personality on the web Don’t forget to tweet (nice stuff)!

   #p80n
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3. *We might screw up.

4. Firstly. How we got here.

5. @TomALloyd @RobertMills

6. this is Mike

7. Our differentiator

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11. So, back to the talk...

12. 1. 2. 3. 4. What is it Why it’s important

    How it’s conveyed Examples

13. So, what is personality?

14. What does it do?

15. 1. 2. 3. 4. Defines character Communicate Subconsciously Provides insight

    Forms relationships

16. Not just people

17. Ways personality is expressed

18. Colour

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21. Red action, confidence, courage, vitality

22. Green life, nature, fertility, well being

23. Blue youth, spirituality, truth, peace

24. Typography

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29. Tone of voice

30. A company who builds things might say...

31. “The diversity in our department enables us to be innovative

    AND creative, resulting in revolutionary, ground breaking and immersive experiences for our target consumers.”

32. Or they might say...

33. “We build awesome products our customers love.”

34. Keepin’ it real

35. Personality without authenticity & consistency is bullshit. #p80n

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37. Personality without authenticity & consistency is bullshit. #p80n

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42. Examples

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51. Oops.

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57. Recap

58. 1. 2. 3. 4. Define character Communicate Subconsciously Provide insight

    Form relationships

59. Personality without authenticity & consistency is bullshit. #p80n @TomALloyd @RobertMills