Business of apps: where's mobile world going

By Dima Malenko - https://www.facebook.com/dmalenko
Mobile apps have long been and continue to be a hot topic of modern IT. They made an evolutional leap from straightforward implementations of conventional functions to carefully designed systems, which provide its utilities when and where we need them. In accord with that business models for app developers continue to evolve. Monetization strategies now range from statistically calculated in-app purchases in AAA games to voluntary patronage in smaller specialized apps. We will contemplate on where this can take us and where the money hide on high-tech’s curvy road into the future.

Transcript

2. application /aplɪˈkeɪʃ(ə)n/
5. Most desktop* applications typical users need have been replaced by web applications for years now. Jeff Atwood writing in 2009 * there were no other applications at that time
6. Almost 4,000,000 applications total
7. Business of Apps: where the mobile world is going Dima Malenko
8. rollApp – over 150 desktop apps available on • desktop • iOS (iPads) • Chrome OS • Android • Tizen • Amazon Fire OS • Firefox OS
9. kerfuffle /kəˈfʌf(ə)l/
10. I HAVE AMAZON PRIME I DO NEED ANOTHER SUBSCRIPTION. respectable user writing to rollApp support
12. WHAT’S GOING ON? Others would call it “trends”
14. Apps are not self sufficient any more Apps are now interfaces to services 1
15. Multiple devices call for services, not apps
16. Traditional software pricing models no longer work 2 Pay once – use forever
17. No influx of new users
18. No influx of new users Lower new sales
19. New version deltas are not compelling
20. New version deltas are not compelling Lower upgrade sales
21. Applications will become extensions 3
22. Web apps are extensions of the Web
23. Mobile apps to become
 extensions of the devices
24. “At launch we’ll have iTunes, Netflix, Hulu, Showtime, and HBO — so we’ll have five major inputs into universal search initially,” Cook said. “But we’re also opening an API, so that others
25. WHERE IS THE MONEY? So what?
27. Few ideas • Develop apps for others • Develop app(s) as advertisement for your team or yourself • Develop services. Sell benefits, not tools • Find a niche and prosper there • Keep an eye on the next “gold rush”
28. Questions? www.dmalenko.org dmalenko@rollapp.com @dmalenko