Design Thinking and Psychology

Presented by Silm Momoh at the usable meetup.

Transcript

1. WHAT IS DESIGN THINKING?
2. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. - Interaction Foundation Design WHAT IS DESIGN THINKING?
4. 1. It reduces the risk associated with launching new ideas. 2. It helps organizations learn faster. 3. It generates solutions that are innovative, not just incremental WHY IS DESIGN THINKING IMPORTANT?
5. Humans naturally develop patterns of thinking modeled on repetitive activities and commonly accessed knowledge. These assist us in quickly applying the same actions and knowledge in similar or familiar situations, but they also have the potential to prevent us from quickly and easily accessing or developing new ways of seeing, understanding and solving problems These patterns of thinking are often referred to as schemas DEFINING PROBLEMS
6. The story of the bridge, the truck & the boy 1. What is the problem you’re trying to solve? 2. Why is this important? 3. Who is affected? 4. What is the impact? DEFINING PROBLEMS
7. Divergent Thinking 1. I don’t own a car to drive to Usable by 5pm PERFECTING THE PROBLEM STATEMENT
8. Divergent Thinking 1. I don’t own a car to drive to Usable by 5pm 2. I don’t have a car to drive to Usable by 5pm PERFECTING THE PROBLEM STATEMENT
9. Divergent Thinking 1. I don’t own a car to drive to Usable by 5pm 2. I don’t have a car to drive to Usable by 5pm 3. I don’t have a way to get to Usable by 5pm PERFECTING THE PROBLEM STATEMENT
10. Divergent Thinking 1. I don’t own a car to drive to Usable by 5pm 2. I don’t have a car to drive to Usable by 5pm 3. I don’t have a way to get to Usable by 5pm 4. I ddon’t have a way to get to Usable PERFECTING THE PROBLEM STATEMENT
11. Perfected Problem Statement + Empathy YOUR AUDIENCE !
12. - Know your audience - Study your audience - Interview your audience - Observe your audience - Feel what your audience feels - Test things with your audience - BECOME YOUR AUDIENCE! YOUR AUDIENCE
13. DESIGN PSYCHOLOGY
14. Design psychology concerns the relationship between people’s interactive environment and the kind of behavioral affects it has on them. The aim is to create a positive emotional response through designing the environment to better suit the individual’s needs. DESIGN PSYCHOLOGY
15. 1. Anchoring DESIGN PSYCHOLOGY
16. 2. Commitment and Consistency DESIGN PSYCHOLOGY
17. 3. Need to complete DESIGN PSYCHOLOGY
18. 4. Rewards 5. Scarcity 6. Social Proof DESIGN PSYCHOLOGY
19. 1. Words 2. Paper & Pen prototypes 3. Digital prototypes PROTOTYPE; TYPES
20. 1. Encourages feedback early & often 2. Allows us fail safely, quickly and cheaply 3. Allows concepts to be experienced PROTOTYPE; WHY?
21. 1. There’s no perfect product USER FEEDBACK
22. twitter.com/m_silm dribbble.com/silm medium.com/@momohsilm Credits: Imogie Mubarak (RIP) AceKYD THANK YOU