Designer's Guide to Remote Usability Testing

Transcript

1. The Designer’s Guide to REMOTE USABILITY TESTING - TEMITOPE AMODU For Usable NG +
2. Experience Designer Software Developer Photographer Jollof Ambassador Temitope Amodu www.temi.me
3. Toptal is an exclusive network of the top freelance software developers, designers, and finance experts in the world.
4. You should be able to determine if you’ll prefer to consider remote usability testing and how to go about it At the end of this talk.... www.temi.me
5. It refers to a technique used in the design process to evaluate a product, feature or prototype with real users. What is Usability Testing www.temi.me
6. It allows the design team to identify friction in the experience they are designing, so it can be addressed before being deployed. Why do you conduct Usability Test www.temi.me
7. How you see your Product
8. How users see your Product
9. Remote Usability Testing www.temi.me
10. Remote usability testing allows you to conduct user research with participants in their natural environment by employing screen-sharing software or online remote usability vendor services. Remote Usability Testing www.temi.me
11. 1. Convenience Why do remote? www.temi.me
12. 2. Building for Inclusion/Diversity Why do remote? www.temi.me
13. 3. You can specify your audience to the letter Why do remote? www.temi.me
14. 4. Faster, more intuitive results. Why do remote? www.temi.me
15. 5. You can test your products in their natural habitat Why do remote? www.temi.me
16. Clarify the purpose of your research How to conduct a Remote Usability Test - Step 1 www.temi.me Write out your test specs (brand, content, product) Determine your test sample/ target audience Determine your Key Success Indicators (KSI’s)
 Setup on-boarding for previous domain knowledge (*if required)
17. Unguided Scenario Example How to conduct a Remote Usability Test - Scenario Example www.temi.me “ During a team meeting at work, your boss mentions expanding to co- working office spaces within Lagos. For the next 20mins please make a google search about co working spaces and pick two alternatives of your house and check if they meet your expectations ”
18. Guided Scenario Example How to conduct a Remote Usability Test - Scenario Example www.temi.me “ What are your first impressions about this page ? ” “ Task 1 - Try to order for clothes ” “ Task 2 - Now try to order for some shoes ”
19. Select Your testing tool How to conduct a Remote Usability Test - Step 2 www.temi.me https://usertest.io/ https://www.usertesting.com/ https://www.trymyui.com/ https://www.loop11.com/ https://theuserismymom.com/
20. Specify Your Test Conditions How to conduct a Remote Usability Test - Step 3 www.temi.me Testing Platform ( Mobile, Tablet, Desktop ) Varying time of Day, ( Time zones ) Varying Device types
21. Test! Test!! Test!!! How to conduct a Remote Usability Test - Step 4 www.temi.me
22. What your Users See’s www.temi.me
23. Test Results www.temi.me Test Results!
24. What you get from your Test Results www.temi.me Heat Maps source: hotjar.com
25. What you get from your Test Results www.temi.me Funnel Analysis involves using a series of events that lead towards a defined goal. Funnels help you understand how users are successfully navigating a defined path in your product and where there is a drop-off.
26. What you get from your Test Results www.temi.me Funnel Analysis source: hotjar.com
27. Other things you from your Test Results www.temi.me Surveys Screen recordings User Recordings
28. Things to consider when testing - Ask open-ended questions - Collect quantitative metrics 
 - Empathy isn’t just a design buzzword - Don’t wait to test new things www.temi.me
29. Things to consider when Testing - Design is a journey, not a to-do list - Avoid pushing subjects to a specific outcome - Onboard your first time Subjects - Test your competitors site too! www.temi.me
30. 1. You have no influence if something goes wrong 2. Data sensitivity. 3. It can sometimes be about the money Cons www.temi.me
31. 1. The users must be representative of the actual user base of the product or service
 
 2. Test must be impartial and user’s actions aren’t influenced and are devoid of bias Keypoints to remember while conducting Usability Testing www.temi.me
32. In Conclusion “So much of Design is context” - Steve Madden
33. Thank You! @afroerudite | www.temi.me