Process

Presented by Dami Marcus and Seyi Olusanya at the usable meetup.

Transcript

1. Process * important
2. Briefing→Research→Concept Statement→Meeting about CS→Design→Presentation→ Handover
3. Briefing Listen*, listen*, listen*, speak up/be honest about opinions & timing, assess your clients, listen* 01
4. Research Find context of the brief*, Googl , surveys, call back/book extra meetings*, ask for opinions from trusted sources 02
5. Draft a Concept Statement 03 Resolve, crunch, resolve, crunch, find what matters, crunch, submit in detail Random crunchy bar? Yep. Random crunchy bar.
6. Meet to discuss Concept Statement 04 Physical/Virtual, genuine understanding* collective conclusion to move forward* Establish supremacy
7. Core Design 05 Stay consistent to the CS, be conceptual, be honest about your abilities, keep clients in/ out of the loop?* Forrest Gump was as hon- ourable and as honest as can be
8. Core Design 05 Ask for more time, Fall in love with your ideas but don't get married to them Massimo Vignelli was an Ital- ian designer whose exper- tise spanned furniture design to signage, and other forms of industrial design.
9. Core Design 05 Execute perfectly not grandly*, create equally beautiful and clever work*, don't be afraid to start over Bass Ale logo was the very first trademark to be regis- tered under the U.K.’s Trade Mark Registration Act of 1875.
10. Presentation 06 Allocate specific time*, layout everything then resolve and sequence(know your clients) Cersie Lannister's floor map of Westeros from Game of Thrones
11. Presentation 06 Prepare for the strangest questions, don't under/over estimate your clients design knowledge Logo of the popular Netflix series, Stranger things.
12. Presentation 06 Be detailed, execute perfectly not grandly(x2), Always have mockups, and relevant mockups* Poster from the recent re- branding of Slack by Michael Bierut's team, Pentagram.
13. Presentation 06 Ensure a meeting holds before you take feedback, be confident and take your time to articulate yourself
14. Presentation 06 Don't try to be agreeable, be organic, credit client's observations*, think on the spot
15. Presentation 06 Be respectful no matter how absurd the comments are, choose conversation, refer back to CS David Harbour who plays Jim Hopper, Chief of Police on Stranger Things. He was the only one who even man- aged to pay attention.
16. Thank you dadesign.studio