Science of Asking Questions

Presentation by Dammy Busari
#UXMeetup October 2015

Transcript

1. The science of asking Questions Dammy Busari – UXer
2. “I am preternaturally interested in people, which is presumably why I became a reporter — a job that gives me an excuse not just to watch them, but also to walk up and ask questions.” – Conor Dougherty “Art is not design, Design is problem solving for others” – Alan Cooper
3. ´  Weird ´  Interesting ´  Very odd ´  Have pretty strong opinions about stuff People…
4. So what does UX have to do with anything? ´  Gain insights ´  Rapidly develop potential solutions ´  Settle on one and iterate (smartly) till eternity?
5. What happens then when…. OR
6. OR Find other means around the situation
7. Why? Create your hypotheses
8. How? Decide on your research strategy “Quant asks the question “How many?” Qual asks “Why Many?”” – Antonia Anni @Tonianni
9. Quick and dirty methods ´  Expert Evaluation ´  Guerilla research ´  Surveys ´  Paid testers ´  Lab testing Invite people in – it teaches them about what you do and nothing beats user feedback
10. ….Tips from other Uxers….. -  “Spend a good amount of time setting clear expectations and relaxing the participant” -  “Empathy is important” -  “Resist the urge to talk” -  “Establishing a rapport helps the interview flow more easily” -  “Practice does not make perfect but it makes you better at asking the right questions” -  “Don’t go in looking for a particular answer”
11. What if…? Sketches Story boards prototypes Wireframes Images Iterate! (Smartly of course)
12. “Always Be Closing”