DL2022 Jonathon Colman - Transparent Recruiting: A Better Way to Hire

Design hiring is broken. And with The Great Resignation and Remote Jobs Boom, we’re in the most competitive recruiting market of our lifetimes.
A radically transparent approach earns designers’ trust, speeds up your hiring cycles, and helps all candidates perform their best

Transcript

1. TRANSPAREN
   TRECRUITING
   

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2. 4.3M
   US workers left their jobs in August, 2021
   Source
   

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3. 20M
   US workers left their jobs from April–August, 2021
   Source
   

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4. 54%
   US Gen Z workers considering new jobs
   Source
   

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5. 41%
   Global workers considering leaving their jobs
   Source
   

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6. Source
   

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7. Source
   

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8. Fact
   High-growth companies will hire more people in
   the next 2 years than they did in the past 10
   

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9. How will you hire them?
   

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10. TRANSPAREN
    TRECRUITING
    

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11. TRANSPAREN
    TRECRUITING
    Jonathon Colman
    Senior Design Manager, HubSpot
    

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12. TRANSPAREN
    TRECRUITING
    @jcolman
    

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13. TRANSPAREN
    TRECRUITING
    transparentrecruiting.com
    

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14. they know what’s expected
    People perform their best when
    

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15. “I came here to
    design & build!”
    “Isn’t this a job for
    Recruiting?” “No one taught me how
    to do this!”
    “There’s no time to
    do all of this!”
    “Can’t I just e-mail a
    bunch of people?”
    Recruiting is a
    missing competency
    

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16. Recruiting is too important
    to be left to recruiters
    

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17. The single most impactful thing a
    hiring manager can do is protect
    their time for recruiting and hiring.
    Peter Merholz
    Source
    “
    

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18. Source: Peter Merholz
    There aren’t enough
    designers, so…
    I have to do the
    work myself, so…
    I don’t have time to
    find designers, so…
    

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19. Recruiting
    Marketing?
    =
    

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20. Recruiting
    Marketing
    ≠
    Management
    =
    

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21. 1. Set candidates up for success, not failure
    Recruiting as a management practice
    2. Make your expectations clear in advance
    3. Coach with feedback to improve performance
    

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22. The interview is a concerted effort
    between a candidate and a hiring team.
    It’s not a test for interviewees—it’s a
    fair, two-way evaluation process.
    Source
    “
    Helena Seo
    

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23. they know what’s expected
    People perform their best when
    

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24. If you don’t think designing a great
    candidate experience is UX design, you
    are sadly mistaken. And you’re losing
    great candidates.
    Jared Spool
    Source
    “
    

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25. Source
    

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26. Source
    

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27. Source
    

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28. Source
    

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29. Source
    

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30. Source
    

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31. Source
    

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32. Source
    

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33. Source
    

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34. Source
    

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35. Source
    

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36. Source
    

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37. Transparent recruiting
    strategy
    

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38. Who are you looking for?
    What motivates them? What do they love
    doing most? What are their ambitions?
    What causes them pain?
    What’s frustrating them or causing them
    fear, anxiety, doubt, or trauma?
    Who are you looking for?
    What motivates them? What do they love
    doing most? What are their ambitions?
    

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39. Who are you looking for?
    What motivates them? What do they love
    doing most? What are their ambitions?
    What causes them pain?
    What’s frustrating them or causing them
    fear, anxiety, doubt, or trauma?
    What makes you different?
    What differentiates you, your team, and
    your company from everyone else?
    How can you make it easy?
    What barriers might make people pause
    or not apply at all?
    Who are you looking for?
    What motivates them? What do they love
    doing most? What are their ambitions?
    What causes them pain?
    What’s frustrating them or causing them
    fear, anxiety, doubt, or trauma?
    What makes you different?
    What differentiates you, your team, and
    your company from everyone else?
    

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40. How can you
    make it easy?
    Source
    

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41. Source
    How can you
    make it easy?
    

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42. By the time you’re in this step of the hiring
    process, a good interviewer ought to know
    whether you have the hard skills.
    Jamal Nichols
    Source
    “
    

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43. Source | Source | Source | Source | Source
    How can you
    make it easy?
    

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44. Source | Source | Source | Source | Source
    How can you
    make it easy?
    

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45. Source
    How can you
    make it easy?
    

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46. Show you understand
    Acknowledge their fears, anxieties, and
    pain. Always center the candidate.
    Default to open
    Just tell people what you’re looking for!
    Never make them guess.
    Show you understand
    Acknowledge their fears, anxieties, and
    pain. Always center the candidate.
    

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47. Our transparent recruiting
    outputs
    

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48. Source | Reference
    Show we
    understand
    

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49. Source; with thanks to Andrew Schmidt, Brandon Currie, Candi Williams, Darci Dutcher, Dmity Nekrasovski, Elizabeth Goodman, Hannah Collins, Paul McAleer, Sarah Culver, Thom Wong, and whomever writes Shopify’s job posts.
    Show we
    understand
    

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50. Source
    Default to
    open
    

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51. Source
    Default to
    open
    

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52. Source. With thanks to:
    Adina Cretu | Clem Auyeng |
    Heather McBride | Leo
    Raymundo | Riri Nagao |
    Ryan Jales | Sarah Sabner |
    Shilpi Dewan
    Default to
    open
    

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53. Source
    Default to
    open
    

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55. Source
    Default to
    open
    

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56. Source
    Default to
    open
    

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57. Our transparent recruiting
    outcomes
    

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58. 1,200+
    Organic applications for our content design roles
    

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59. 200+
    Interviews with amazing content designers
    

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60. ✨
    16 ✨
    New content designers hired in 5 months
    

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61. Hundreds
    of long-term relationships
    with brilliant content designers
    

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62. Be a manager, not a marketer
    Show people you understand them
    Make it easy
    Default to open
    

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63. they know what’s expected
    People perform their best when
    

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64. TRANSPAREN
    TRECRUITING
    

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65. TRANSPAREN
    TRECRUITING
    Jonathon Colman
    Senior Design Manager, HubSpot
    

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66. TRANSPAREN
    TRECRUITING
    @jcolman
    

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67. TRANSPAREN
    TRECRUITING
    transparentrecruiting.com
    

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