We know our customers and what they want. Don't we? We already do user-centred design. Do we? Join BOM and Studio Thick for a session on how they turned the process of designing digital services on its head at one of Australia's oldest institutions. Hear about the perils and pitfalls and how they navigated them. Find out what happened when the BOM staff took to the streets. Learn about the outcomes of changing from a product mindset to a customer mindset.
Presented by Rebecca Harvey and Jenny Hunter at UX Australia 2017