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Vidhika Bansal - Pensieves & Crystal Balls: Mitigating Bias When Investigating Past Behavior and Future Intent - Transcript

Vidhika Bansal - Pensieves & Crystal Balls: Mitigating Bias When Investigating Past Behavior and Future Intent - Transcript

As design researchers, we’re constantly trying to ascertain what people do and why.

Often this means digging into what people have done in the past and asking them to predict what they’d do in the future. There’s only one problem: people are notoriously bad at accurately recalling past events and reliably forecasting future ones.

In this talk we’ll explore key ways in which memories and predictions can be unreliable, what this means for our craft, and strategies to mitigate some of these biases for even better research.

uxaustralia
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March 19, 2021
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  1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    www captionslive com au | captionslive outlook com |
    UX A a a
    D R a c Da 3
    F a , 19 Ma c 2021
    Ca ioned b : Hila Cadd

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  2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 2
    lea e and a i ilege o ha e, like, o be n he e e en and be able
    o ho hem, and I am al a e a ecia i e of he fac ha o all
    ake o ime o of o o k da , o of o li e o a end o
    confe ence . So on behalf of Annabelle and m elf, hank o all e
    m ch fo being he e
    Oka . O fi alk fo he da . Le ' ge a ed, Vidhika Ban al
    f om In i join . No , Vidhika, I'm no e he e in he o ld o ' e
    joining f om. Hello.
    VIDHIKA BANSAL: Hello. I'm joining o f om Wa hing on DC.
    STEVE BATY: Wonde f l. I ' likel cold and o ' e j a ing o come
    o of he de h of a no he n in e .
    VIDHIKA BANSAL: Defini el eah. I'm looking fo a d o he ne eek.
    STEVE BATY: When o ' e ead I'll hand o e , o can ha e o
    c een and kick off fo he da .
    VIDHIKA BANSAL: A e ome. I'm going o ha e m c een. J le me
    kno if o can ee e e hing oka .
    STEVE BATY: Ye indeed. O e o o .
    VIDHIKA BANSAL: Wonde f l. So hi e e one and hank again S e e fo
    he in o. I ' eall g ea o be he e oda , e en ho gh I'm on he o he
    ide of he o ld. M name i Vidhika Ban al an I lead a US eam a In i
    and I'm going o be alking o o oda abo Pen ie e & C al Ball
    hich I ill ge in o a li le bi mo e. B gene all ho e can do

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  3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 3
    e ea ch in ch a a ha e make e ha e a e acco n ing fo ho
    bia can kind of c ee in hen e a k eo le abo hei a a ell a
    hen e a k eo le abo hei f e, hich e end o be no e a
    edic ing.
    E en iall , one of he hing ha I hink abo a lo , m
    backg o nd i in cholog , o I'm al a alking abo he a in
    hich cholog and he h man b ain infl ence ho e do e e hing,
    and ha incl de ho e can do be e e ea ch, info m be e deci ion
    and de ign be e hing . So I'm eall e ci ed o be eaking i h all of
    o oda abo hi . I'm going o ge o ha e ome of m a ien
    e e imen i h o hich i e ci ing...
    I'm going o a b ho ing o hi code e . Don' o if o
    can' ead i . I ' in , I kno . I didn' come i h hi b he a . The
    c ea o a e a he bo om of he lide. I ' a onde f l c ll minim m
    na ion fo all he e diffe en bia e ha affec a h man hich in
    ome a h o deci ion . Toda I'm no going o be alking abo all
    of hem. E en if e had all da oge he , i o ldn' be eno gh. B I
    hink going o be alking o o abo a li he . E eciall I'm alking o
    o abo he ice ha can c o . When e do e ea ch ha in i e
    hem o edic hei f e beha io , in i emo ion , hing like ha .
    So he e' a g ea o e b Ma ga e Mead, an Ame ican c l al
    an h o ologi he a : ha eo le a , ha eo le do and ha he
    a he do a e en i el diffe en hing . Thi i la gel ha I'll be
    foc ing on oda . Wha a e ome of he e ga in ha eo le a he
    do and ha he do and ho can e o b idge hem.
    I an ed o a off i h a ick o abo ome ick o gone
    a . Abo a decade ago no he film named 'A a a ' came o . I a
    h ge, making headline , bea ing all o of eco d and i became
    e emel o la . One of he o he hing ha ha ened a o nd abo

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  4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 4
    hi ime, com anie a ed ge ing e ci ed abo he idea of 3D TV.
    The e e e e e al man fac e ha decided o go all o on 3D TV ,
    he e a a lo of en h ia m. Thi came f om a lo of e ea ch ha
    ho ed ha eo le e e jagged of he idea of being able o a ch TV on
    3D and ha o nded g ea , hich i h he com anie en o and did
    ha , b a o ma ha e g e ed 3D TV didn' ick a o nd, he didn'
    gain a lo of ac ion. The ended being a flo . Pa of he e ea ch
    ha he e ea ch aid ha 3D TV e e going o be g ea b he ended
    being no o g ea a beca e he e ea ch a hea il elian on
    eo le edic ing he f e and leaning on he a a li le oo m ch.
    Peo le had j had hi e e ience a ching hi mo ie 'A a a ',
    e e one a e ci ed abo i . Al o he e a he fac ha if o a ked
    omeone like o ld o e a 3D TV, eo le e e e ci ed, i eemed
    in e e ing, ne . In eali he e en' o g ea beca e i ned o
    he e i ed gla e o a ch. The of en ca ed neck ain and
    headache , and he e a all he e addi ional co fo acce o ha i
    eo le e en' o ha abo . I didn' o k o ell beca e he
    e ea ch a oo ed in a lo of bia . J beca e omeone like
    ome hing in he momen doe n' nece a il mean he ' e going o like i
    do n he oad. A good ca iona ale fo o kee in mind.
    Wha I an o con e o o oda i ha o memo ie a e fallible
    and edic ion can be mi leading. Toda I'm going o alk o o abo
    ho o memo ie can be fallible, mi leading and ha a e ome of he
    hing e can do o hel mi iga e he bia . We can' ge id of i
    com le el .
    Cha e 1, he en ie e, fo ho e of o a li le o ho ha e
    ne e engaged i h he Ha Po e ni e e, a en ie e allo o o
    emembe memo ie . I o ld ha e a memo and ake i o and i in
    m en ie e and if I e e an ed o eli e i I co ld ake i o again and

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  5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 5
    eli e ha memo . In o o ld, in he non- i a ding o ld e don'
    ha e ome hing like a en ie e. The clo e e ha e i a eco ding like
    hi . We can' do ha fo all he i o al momen ha e migh an
    ome in igh in o. We end el ing on o memo . We do ha e o a k
    eo le o ha e a of hei a i h , he he gene al o ie o
    a of e e ience . We' e going o alk abo ho memo i fallible.
    Peo le ell hing ha he hink ha e an o hea , hich i
    ocial a iabili hich I'm e o ' e familia i h. The al o ell
    hing ha he emembe beca e he ' e con ained b hei memo .
    E en if i ha en , he e' no a fo hem o con e ha o . Al o
    he end o a ionali e hei beha io . A lo of a e ha e no a of
    kno ing if e a k omeone abo hei mo i a ion o do ome hing, e
    don' kno if ha mo i a ion i l ha mo i a ed hem in ha
    momen , o if he ' e come i h a ea on fo i af e he fac . We' e
    going o foc on ho ome of he e hing manife in o e ea ch. To
    a , I'm going o ell o abo one of m fa o i e e e imen hich
    in ol e a ca c a h, m ch like omebod migh emembe he cene
    f om he chambe of ec e , and o hi i an e e imen ha deal i h
    ca c a he and leading e ion . We all kno ha leading e ion a e
    bad. We a oid hem l ing he lag e. We ha d no o a hing like,
    o like hi , igh , o ho m ch do o lo e X e e ience. Doing ha
    o ld make i ha d fo o ge an acc a e eliable e on e .
    One of he hing ha i eall im o an o emembe , ome ime
    leading e ion don' e en ha e o o nd leading. Some ime one o d
    can be all i ake o make he e ion leading e j a li le bi
    mo e ne al. So he e e imen I an o ell o abo i b Lof and
    alme . Lof i an Ame ican chologi e big in he ela ing of
    con c ed memo . She an ed o nde and he he leading
    e ion co ld al e eo le' memo ie . She ho ed hem ideo of ca

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  6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 6
    c a he and he had fi e diffe en e e imen al g o . So he g o
    e e, each g o a hi e ion abo ho fa e e he ca going
    hen he - one g o a , hen he ma hed. The o he g o a
    hen he collided. The hi d g o hen he b m ed. Yo ge he idea.
    The onl diffe ence being ha la o d ha de c ibed ho he ca made
    con ac . Again he a ched all he ame Socce oo . Wha he fo nd i
    ha j b changing ha one o d in he e ion, eo le' e on e
    fo he a e age cene changed d ama icall . Fo in ance, he eo le ha
    aid ha - he eo le ha a he e ion ha i ma hed, ho fa
    e e he ca going hen he ma hed. The on a e age e o ed ha
    he ca e e going a 40.8 mile an ho , he ea ho e i h he
    e ion hen i con ac ed he a i a 49 mile an ho . The e' a 9
    mile an ho diffe ence ba ed on ha e ion. I goe o ho ho
    im o an i i ha e' e mindf l of ha kind of hin o c e e migh
    be embedding in o e ion.
    To follo , he a able o ga he ha he a he e ion a
    o ded im ac ed eo le' e on e b he an ed o kno if i
    im ac ed hei memo . Doe i al e hei memo o change he a
    he e ond. She follo ed i h ano he e e imen and i h o of
    ho e condi ion hi ime, j ma hed and hi , ho fa e e he e ca
    going hen he hi o ma hed each o he , and in hi condi ion,
    he - he a ked he follo - e ion, did o ee an b oken gla , e
    o no. I ned o ha he eo le e e a ked ha a he ma h
    e ion, 32 e cen of hem aid e , he did ee b oken gla in he
    ideo he had een ea lie . Whe ea in he condi ion ha a hi , onl
    14 e cen of hem aid e , hich i a e ignifican diffe ence and
    he c a ie a i he e a no gla in an of he ideo . In ome a
    eo le econ c ed hei memo o ma ch he e ion. Thi ho
    ho ong he o e of gge ion i and ho econ c i e memo

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  7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 7
    la a fac o and hi i h e need o be ca ef l hen e' e ing
    oge he o o n e ion .
    Again, info ma ion embedded in o e ion can affec he
    e l , he he a o d o an en i e h a e ha ' leading. I can be ha d
    fo o fig e o hich i hich b i ' im o an e o a oid he
    mo ob io one and e en he one ha don' come a ob io , ake
    a look a he o d and ee he he he migh be embedding ome cl e
    in he e. The ne kind of bia ha I an o alk abo o con c i
    called he eak end ill, o hel o nde and, I an ed o o hink
    abo he la ime o e e on a olle -coa e . Yo obabl can' ,
    beca e of COVID i migh ha e been a hile ago no , o obabl can'
    eco n e e i and n, o obabl didn' emembe ha e en a
    o ended on ha olle -coa e . B o obabl co ld emembe
    he he o enjo ed i , he he i ended ell. Yo can obabl
    emembe a he e o had a lo of f n, he e o didn' , and o
    obabl had a co le of eak momen in o head.
    The a hi o k , hich o nd a li le ill , e kind of ha e
    he e o el e , e ha e o elf ha e call he e e iencing elf and
    he o he ha ' called he emembe ing elf. Thi come o of o k, he
    a he e e ience kind of enca e ho e' e feeling igh no in hi
    momen he ea he emembe ing elf ca e ho e' e feeling
    o e all. Righ no in hi momen , I'm ho ing o e e ience e emble
    hi lide a li le bi , ho ef ll o ' e ha , enjo ing hi . B i migh be
    on he ne lide o migh be I'm eall bo ed o ha e e ience elf
    change . Yo emembe ing elf, e en if ha e e iencing elf change ,
    o emembe ing elf can ill a , de ending on he eak and he
    ending. If fo in ance o ended he olle -coa e b ge ing ick, ha i
    in an l going o make o feel like ha olle -coa e ide a e ible,
    e en ho gh o had a lo of good momen , and e en if he e e e

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  8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 8
    momen hen o e e ca ed, b he end of i , o migh j feel, if
    o fel h illed b he end of i and good a he end, o migh ac all
    be like, o kno , ha a f n. Ho hi emembe ing elf i calc la ed,
    i ' no ac all an a e age of all of he momen of he e e ience o
    had. Again, i ' kind of an a e age of he a ome hing end and he
    eak , he high and he lo ha o e e ience. So if o hink abo
    i hen o ' e doing e ea ch i h omeone i h a od c ha o ' e
    o king on and o a k hem o ell o abo an e e ience o
    e e ience of hei od c , i ' likel going o be o e inde ing on he
    eak , o he ime ha o od c eall deligh ed hem o hen i
    didn' and memo of ha od c o e en i hin one e e ience, he e
    e e eak and ha ending i going o ma e a lo mo e. I ' im o an
    o kee ha in mind, ome ime ha ' alien i n' e e en a i e of all
    he e e ience and he momen ha omebod ha . Daniel i he one
    ha ha de c ibed hi a leng h. He a odd a i ma eem I am he
    emembe ing elf and m e e iencing elf i a ange o me. O
    memo ie a e no ha good. We ha e hi emembe ing elf ha kind of
    ake o e and j emembe a li le bi .
    When o ' e alking o a ici an and a king hem e ion
    abo ha ha ened in he a , j emembe o ' e onl ge ing hei
    emembe ing elf. Tho e high , ho e lo , ho e ending , o i ' be e if
    o can o make hem do a a k in f on of o , ha a o ' e ge ing
    clo e in o he e e iencing elf a ell.
    Again he lea likel e e ience i he mo likel memo . We end
    o emembe he be of ime and he o of ime b no he mo
    ime , kee hi in mind.
    The hi d i em I an o alk abo nde he a i a bia called
    he hind igh bia . I'm e e e one he e ha e e ienced hi . I ' like
    he kne i all along henomenon. Le ' a o ead a book o a ch a

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  9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 9
    mo ie, and ome hing ha en , af e i ha en , o a I kne ha a
    going o ha en, I kne ha cha ac e a good o bad. Once o ha e
    he kno ledge i feel ob io in e o ec and hi ha en a lo hen i
    come o he ock ma ke , foo ball game , e en iall e end o
    an fo m an e en chologicall in o head o make i eem mo e
    edic able han i a . We o find ea on fo h i ha ened and
    e o ld ha e fig ed ce ain hing o e en if i ' no echnicall af e
    i . Some of o migh ha e e e ienced i i h o akeholde and
    a ne , hen o do e ea ch. Some ime af e a e ea ch d ,
    finding a e elea ed and eo le a he e hing a e ob io , o kno
    ha befo e hi eo le didn' kno hi ff b af e he fac bia kick
    in.
    One of he hing o kee in mind i hi i eall common d ing
    fea ibili e ing. A lo of ime eo le ill a ome hing like, f mble
    h o gh ome hing and aid oh, o kno , I o all o ld ha e een ha
    b on if i a a li le bigge . The a ionali e ha he o ld ha e done
    e en if he kne i a n' e. When I a a con l an , one of he
    hing ha baffled me a ho one hing a o nchanging, no ma e
    ho m ch eo le ended o ggle d ing a e , he o ldn' a ,
    he o ld gen inel ggle, fail a lo of he e , a he end if I a ked
    hem ho ha e e ience a , a lo of ime he o ld a oh, i a
    ea , i ac all make en e, I j me ed , b i a ac all ea .
    In ome a ha ' hei hind igh bia kicking in. In e o ec i eem
    ea . So I o ld enco age o o and eall j a a en ion o ha
    ha e e ience a . Ho e e he ac all going h o gh i e ha
    a e he a ionali ing af e he fac .
    The econd one I kno can be con en io beca e obing i a
    of o job , e an o a k h and ha ' going on, ha he
    mo i a ion a e fo eo le doing hing . I o ld a g e ha e ha e o be

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  10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 10
    ca ef l abo hen e obe. We an o make e eo le feel
    comfo able alking o , lea e eno gh ilence in he con e a ion ha
    he o en and ha e ha he ' e hinking b e don' an o obe
    if omeone doe n' kno h he did ome hing, if e obe oo m ch,
    he ' e no going o lea e hanging, no going o an he a he
    don' kno o e and o e again. So eo le migh come i h
    a ionali a ion , ha ' no hel f l in gi ing good e l . I o ld a
    i ' im o an o e a j dgmen call he e. Of co e, in he momen i '
    al a efe able o af e he fac . The e' limi a ion . We can' al a be
    he e in he momen , b he e a e ime he e like he dia d , e
    can ge eo le o doc men , hei in he momen ho gh .
    Again, e find ea on fo he e en ha ha ened in o a ,
    and hi i almo a co ing mechani m fo a h man ome ime b i
    can e en ome challenge hen e ea ch a ici an gi e ea on
    fo hing ha e' e done.
    The e' o man o he bia a la hen e alk abo he a ,.
    The e' a lo in e m of memo and ho o a en ion o k ha e
    can di e in o. The e a e a co le of o he ha I hink a e im o an o
    kee in mind hen o a e cond c ing e ea ch ha a k abo eo le'
    a , and o eah, he e a e all hing o kee in mind. The e' a lo b I
    hink he e a e ome mall hing e can do o hel .
    Fo hi ne cha e , I'm going o alk abo he c al ball. Some
    of o emembe he c al ball in he e ie . Wha ' eall in e e ing
    abo - o he c al ball, kind of edic ing he f e, i ha imagining
    he f e i an abili ha f om an e ol iona and Poin i ' e
    ecen fo h man . In fac , e' e he onl animal ha hink abo he
    f e. We' e e bad a i . We' e no good a edic ing o f e
    emo ion and beha io . Thi i e idenced b 3D TV he e a lo of
    migh ha e aid eah, ha o nd ama ing, I can' ai . Tha doe n'

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  11. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 11
    mean ha o edic ion ma ched i h ha ac all ha ened. No
    onl can e no edic he f e in gene al b e' e bad a edic ing
    o o n efe ence , o o n f e . The e' a lo of e ion ha
    come i h hing , like o ld o ecommend hi , o ld o do ha .
    A lo of e ea che confi med ha a king eo le if o ld he do
    ome hing doe n' al a amo n o hei ac al, if o ma ch ha o
    hei ac al beha io , he e' of en ome incong ence he e. A
    a ealing a i migh be o a k abo he f e, I o ld a k o o check
    and ee if he e' a a a o nd a king abo he f e and ge mo e
    ecific if o do o.
    When i come o he f e, eo le end o be eall oo ed in he
    e en . We end o di o o iona e eigh on he he e and no . We
    a e bad a edic ing ho e ill feel in he f e. We end o kno ha
    a ce ain e en migh lead o feel nega i el o o i i el , b e a e
    no g ea a edic ing o ha e en . We kno if ha emo ion i going
    o la a mon h o a ea . We end o hink hi i going o la a lo
    longe . And e end o hink e a e going o be he ame eo le, in he
    momen e feel e a e going o be eall imila .
    So I an o ell o abo ano he one of m fa o i e e e imen
    hich a cond c ed b P ofe o Lo en f om CMU in 1999 and he
    emi e of hi e e imen a e en iall ing o nde and e en
    bia . P e en bia , e make choice oda ha f e ma no eall
    a ecia e, ma no eall efe . Wha he did i ha he com iled a li of
    40 film , o of hich e e he e one Slee le in Sea le and
    Schindle ' Li he e, he e e kind of demanding film , he o he half
    e e ea going film , film o co ld a ch i ho hinking oo m ch
    abo hem.
    Pa ici an e e no old ha he e e imen a abo and a a
    e l of filling o , he e e old ha e' e going o gi e o h ee f ee

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  12. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 12
    ideo loan f om he lib a . And hi i - Ne fli i ill ge ing a a ,
    back hen hi a a li le bi of a bigge deal han i i no . The film a e
    e en ed i ho ca ego i a ion, e en ho gh he e e e 40 film in
    each ca ego , eo le didn' kno , he e en' labelled ha a . The
    co ld ick ha e e he an . Fo he a ha hi o ked he e e e
    o condi ion in hi e - e m. One condi ion, half he a ici an e e
    a ked o choo e a film o a ch - half he a ici an e e in a
    im l aneo condi ion, on da one he e e a ked he e' 40 film , ick
    ha film o an o a ch oda and ell hich one o an o
    ake o fo omo o and he da af e . The e i ano he e e imen al
    condi ion hich a e en ial. Tha one aid, oka , ick a film oda and
    omo o come back and ick he ne film, he ne da come back and
    ick he ne film.
    In he cena io hen eo le e e icking im l aneo l , choo ing
    a film o a ch on he ame da b choo ing o a ch on f e da a
    ell, he e e fa mo e likel o ick an ea film fo da one and mo e
    likel o ick demanding film fo da o and h ee. The e en ial g o
    hen he go o ick each da f e h, he ended o ick ea film
    e e da . Tha make en e beca e e gene all hen gi en he choice
    be een doing ome hing ea o ha d, a lo of ime e do ha e i e
    he lea amo n of effo . So if omeone offe o f i o cake, in
    heo o ' e like, f i i good fo me, omo o I'll ea f i , oda I'll
    ea cake, ha ' ha hi e e imen ho ed, de ending on hen he
    had o make hi choice, Schindle ' Li a cho en onl once fo he
    da , b cho en mo e fo f e da . Peo le ho gh I ho ld a ch b
    no oda , I ill e en all . The e cen age of he high b o o
    demanding film ha e e cho en a highe hen eo le icked all on
    he ame da beca e o f e el e e e a i a ional e al a hink
    ha e ha e mo e a ience han e do in he momen . Tha a an

    View Slide

  13. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 13
    in e e ing a o ho ca e ho m ch e a e oo ed in he e en and
    ho o choice change o e ime.
    I a hinking abo , e en looking a m o n life, he e' o man
    hing ha I echnicall an o do, ha e en me ho ld al ead be
    doing, b f e me ho ld deaf an do, ea heal hie , o
    oc a ina ing, all he e diffe en hing , b he onl one I' e been
    doing a e he one in g een. Thi i a li of all he hing I an o be
    doing. Thi i ho a lo of o k. Yo go o he g oce o e and b
    heal h food, all he e f i , I kno I' e done ha , I b f i and I can'
    ai o ea all hi heal h f i and hen i i and goe bad beca e I
    ai ed oo long. A he momen i a a g ea deci ion b o e ime, I
    ke a ing omo o , omo o , omo o , and omo o ne e came.
    We hink e' e going o be be e han e a e. We' e mo e di ci lined in
    he f e han e a e oda . In o mind e' e mo e di ci lined. Thi i
    kind of he c behind ne ea ' e ol ion , b Ma ch i hin o . We
    end o ge mo e a ional a e' e fo ced o ai .
    So I lo e hi o e he e i a : ( ead ).
    I'm e all of o can ela e o ome e en i h hi , beca e hi
    i j ho i o k . No hing i e e o ed o go ong fo he f e.
    The ame goe , hen e a k eo le, o ld o do hi , o ld o b
    hi , o ld o end hi amo n on hi od c , hen e' e a king
    hem abo a f e a e, he oo a e being hone o he be of m
    abili beca e he al o hall a i a ional abo hei f e and he in
    he momen hink ha e , I o ld and I ill b hi and I o ld end
    ha amo n of mone . B in he f e hei condi ion a en' nece a il
    a each . In he f e he ' e imagining he 'll ha e he mone fo i ,
    be o gani ed, b b he ime he f e come a o nd ha co ld change.
    The hing ha he aid a e e in e m of he ' e elling ha
    he ' e e b i doe n' nece a il mean i ill hold e o e ime. I '

    View Slide

  14. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 14
    al a be e o ake ha ff i h a li le g a e of al .
    I kno I e a lo a o . We foc on he hea ing no , e' e
    a i a ional abo o f e. When fo ced o ai e end o ge a li le
    mo e a ional. If he ick each da , he o ld ick ha a ea b if
    he icked in ad ance he ended o ick choice ha e e ma be a
    li le bi mo e a ional. We' e bad a being a a e of he fac ha e
    al a hink e' e going o make change b ha doe n' al a
    ha en. Wha hi mean fo o e ea ch i eo le' efe ence a e
    ime incon i en , and o eo le a e al a going o eak o hei ideal
    el e , hei idea e of ci c m ance , hei ideal a e ha e e e a k
    hem abo he f e. Unle omebod i inc edibl elf-a a e, ac al
    ado ion, ac al cha e co ld diffe . Whene e o ' e a king
    illingne o cha e e ion , he mo e o can ge clo e o
    ome hing ha ' oo ed in beha io o ha omeone - ha ' clo e o
    he f e, he mo e likel o a e o ge info ma ion ha ' alid.
    Then he ne bia in hi - hen o hink abo he f e ha I
    an o alk abo i called effec i e fo eca ing and ha ' affec ing i h
    an A, like affec , hi i b omeone ho' done a lo of e ea ch in
    ha ine . He alk abo ho e' e no g ea a edic ing o emo ion .
    We' e good a edic ing he he i ' going o be o i i e o nega i e. I
    lo e he nad l e a ed jo in hi ic e. Yo migh kno ha af e
    ge ing a omo ion, o ' e going o feel ha o af e going h o gh a
    b eak- o ' e going o feel ad. B a lo of ime e' e bad a fig ing
    o ha ha in en i i going o be. Peo le hink af e ge ing a
    omo ion he ill be ha fo a longe han i e. The e' been
    die ha ha e ho n ha o a k eo le abo ho he ' e going o
    feel af e a b eak- . The kno he ' e going o feel bad b he
    a me he ill be ad fo e e . A lo of o c l e ong abo eflec
    ha feeling and ha in en ion. Pa of he ea on i e ha e hi

    View Slide

  15. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 15
    chological imm ne em he e e bo nce back. E en hen hing
    ha en, e bo nce back and fo h be een he e high and lo . Thing
    ne e la a long a e an ici a e he ill. The bo om line i good and
    bad e en end o be le in en e and mo e flee ing han eo le edic .
    So f ll di clo e, hi i no a eal o e, hi i mo e j an agg ega e
    of ome hing I' e hea d man , man ime , hich i if o co ld add ha
    fea e, i o ld make m life o m ch ea ie , I o ld 100% b i , I'd
    ne e lea e o g . The mean i in he momen , beca e he ' e
    en i ioning hei f e in hi a he e he ' e like if I had acce o
    hi hing all of a dden m life i going o change. Tha i obabl e
    in ha i obabl ill o ome e en , b ha ma no be i e a
    acc a e i he e en of ha emo ion and fo ho long i ' going o la .
    J beca e omeone a if o a k he f e I ill ick i h hi
    fo e e , ha doe n' mean ha i e. Yo al ead kne ha b j
    eminde e ho ld ake claim of eo le' f e emo ion di ec l , b
    ake he in en i and he d a ion i h a li le bi of a g ain of al .
    So e , e o e e ima e he in en i and d a ion of f e
    emo ion , bo h good and bad. So and ome ime hi i called im ac
    bia , o i ' eall im o an hen e a k eo le abo ho he ' e going
    o feel e ecogni e ha e en if he ' e gi ing an an e o he be of
    hei abili ha an e i obabl no going o eflec eali fo hem.
    The la bia hing I an o go o e abo he f e and hen e
    a k abo i i called ojec ion bia . P ojec ion bia i ba icall ha
    eo le, e end o nde e ima e ho m ch o c en and f e
    efe ence and al e ill align. Fo e am le, in ma be a high chool,
    and ob io l he e' e ce ion o hi le, hen o eo le da e
    ma be he hink he ' e going o be oge he fo e e . The hink I'm
    al a going o be he a I am oda . We kno ha ' no nece a il
    e. Simila l hen e oclaim a kid ha e' e going o ha e - I be

    View Slide

  16. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 16
    man of he e did no a I'm going o be a e ea che o de igne
    hen I g o . Yo a e ome hing ha in he momen feel e b
    ha change o e ime. P ojec ion bia i ba icall ojec ing ha o
    al e and belief a e he e on o f e hich ma o ma no ac all
    be e. If o ' e e e gone g oce ho ing on an em omach, o
    kno ha I'm alking abo , o end b ing he o e, o ' e o
    h nge in ha momen i eem like he igh hing o do. B he ime i
    ac all come ime fo o o ea , o hink oh m God I bo gh a
    mo e han I needed beca e o ' e ojec ing ha h nge a e on o
    o e manen a e hich didn' ma ch .
    In e ea ch if omebod ' alking o abo a od c in he
    momen , he migh be eall in e e ed, he migh a me ha f e
    hem o ld al o be eall in e e ed beca e ha ' ha he ' e
    foc ing on in he momen . In eali , in he f e he migh ha e
    com e ing io i ie , he he e migh be com e i o , he migh be
    di ac ed, hei need migh ha e changed. The e' no hing ha e ha e
    a e ea che , he e' al a going o be a lag be een hen e do he
    e ea ch and hen hing come o a a od c and ho hing
    manife . Of co e, hi i no one ha e can elimina e com le el . I '
    one o kee in mine beca e he clo e and he icke he feedback can
    be he be e . I ' good fo o kno ho e efe ence a en' able. We
    can make e hen e' e e a ola ing e' e aking ha in o acco n .
    We' e ing ho e a e ima e a he han ea ing hem a com le el
    e.
    Again e hink o c en need and al e ill be o f e one ,
    in ome ca e he a e b a lo of ime he ' e no . One of he be
    a o o k h o gh hi i o and a k, if o do ha e o a k abo
    he f e hich gene all I ecommend again if o ible. If o do
    ha e o a k, a king abo he nea f e, don' j a k eo le

    View Slide

  17. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 17
    gene all abo he f e, he neb lo f e. T o a k eo le
    ome hing a clo e a o ible o hei c en eali o ha ojec ion
    bia i a li le bi le .
    So ho e a e again j a co le of he man , man bia e ha e
    co ld alk abo oda . B I no an o gi e o a co le of idea ha I
    ha e fo a ha o migh be able o ackle ome of he e bia e ,
    a ha o migh be able o no elimina e hem b a lea o
    make hem a li le le common in o o k. He e' ome ac ical
    o ion and he e' 7 I'm going o ho o oda . J a eca , memo
    i fallible, he e a e a co le of he con c ha con ib e o ha . A
    good a eo le' in en ion a e, a m ch a he an o gi e acc a e
    info ma ion he can onl gi e info ma ion ha ' acc a e ha hei
    o n b ain allo hem o d eam . We al a ha e o ake hi a li le
    bi of c i ical lang age.
    Limi o ime o ecall. We did alk abo ho e m, long e m
    memo , b he fac of he ma e i he longe e ai , icall o e
    ime o memo ie fade. Tha ' e fo e e one. So i ' eall im o an
    ha e ake ime o oac i el ched le ome deb ief e ion . If o
    kno ha o ' e going o ha e a b nch of e ion back o back, hing
    like ha , befo e o ha e hem all, j go ahead and hem in like
    a - ome ick info ma ion in be een. S e e, o , I j a o
    o . Oka . So nd good.
    So eah, ba icall j o ched le ome e ion o ha o
    don' a mi ing , one e on' bi f om he o he beca e o
    memo ie a e j a one o di o ion a an bod el e. T o hink
    abo o ec i men indo e ca ef ll beca e o kno ha if
    i ' been - like, if o a o ec i omeone o ell o abo a ce ain
    e o he had in a flo and o ' e no alking o hem n il o eek
    af e he fac he on' emembe . Again in con e i al a be e han

    View Slide

  18. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 18
    el ing on eo le' ecall.
    And hen iang la e. So hi line I hink o all a e obabl
    familia i h, b ba icall iang la e ac o eamma e , look a ho e
    an i a i e and ali a i e e ea ch o ee if o can ge o he bo om
    of he o , a lo of ime , looking a o bo h of ho e oge he i a g ea
    a o fig e o if he e a e ga . And he e e he e a e ga , ma be
    ome hing i ami i h he da a.
    Thi d, f ame e ion ne all . We alked abo Lof and
    econ c ed memo , and e en one o d can change an en i e e on e
    and e e ience. Take ca e o e o d ha don' ha e embedded
    meaning ha o ma no ha e eali ed a fi . U e o en-ended
    e ion hen o can and do cogni i e e ing. Tha ' one hing ha I
    hink i a e n ela ed ool. We e cogni i e e ing o make e he
    e ion ac all made en e, he e en' bia ed, e ce e a.
    N mbe fo , i e fo di e i . I'm no going o go in o oo m ch
    de ail b di e i al a ed ce he chance of bia e com o nding.
    And a oid h o he ical , like I j look, foc on ob e able beha io .
    Limi he e of a king ha o ld o do if, eo le a e no o io l bad
    on being able o an e ha . Don' a k abo he di an f e. Don'
    j a ha o ld o do if o co ld e hi . In ead a , ha o ld
    o do if I co ld gi e o acce o hi omo o , ell me ha o
    o ld do o ha o ld o do he ne ime o had o e i . Tha ' he
    a o make i ea ie fo hem o gi e o an an e ha ' na al.
    Ge ecific abo he a , o in ead of a king ome hing like ho
    of en, in ead of a king ho of en do o do X. If o a k me ho of en I
    e e ci e, I obabl o ldn' an o ell o i ' e , e li le. B if
    o aid hen a he la ime o e e ci ed o ho man ime did o
    e e ci e in he la eek. Tha i a m ch be e a o ge conc e e abo
    eo le' an e and i ' m ch mo e likel o be a king.

    View Slide

  19. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 19
    So obe, j be ca ef l, e o j dgmen abo a e o obing
    eno gh o oo m ch ha i ' going o lead o a ionali a ion. When
    omeone' e laining an e e ience, o an o and a ce ain, i hi
    an e e ience ha ' common o an e e ience ha ' j ha ened once
    and e alien in hei mind . J beca e i ' ha ened once, doe no
    make i le im o an . Some ime he mo im o an e e ience a e
    he one ha i a e alien . B i ' im o an fo o ge a en e of
    hich one a e ha ening a lo e once in a hile.
    Finall b ing o he al hake o ake ce ain hing i h a g ain
    of al . Wa ch o fo he a ionali a ion , I o ld ha e done hi . T ea
    an e o h o he ical a a i a ional, a ideal beca e i ' no al a
    in mind eo le' eali . Be a a e of emo ion ha a e e agge a i e.
    The migh no kno ha he a e e agge a ed in ha a .
    I kno e don' ha e ime fo o o ha e a c al ball b e do
    ha e i and ick o hel . E en if eo le' an e a en' e fec , e
    can ge ma abo he a e a k e ion , ob e e beha e, he a
    e iang la e. I ho e he e i a e hel f l o o and ha o can
    con in e o make ome good e e ience i h hem. Thank o m ch and
    feel f ee o ge in o ch i h me if o 'd like on T i e . We'd lo e o hea
    f om o . Thank o o m ch.
    STEVE BATY: Tha a onde f l. Thank o . The e ha e been a fe
    e ion o ed o he Q and A Vidhika if o ha e a fe min e o o
    o e in ha anel and e ome an e fo , a e mo e on o o
    ne e en a ion. B hank o . Tha a a onde f l jo ne h o gh
    ha o ic. Thank o .
    VIDHIKA BANSAL: Thank o m ch.

    View Slide