Customer Conferences as a UX Research Constraint

Transcript

1. BECKY WHITE | ATLASSIAN | @BECKYWHITE11 Customer Conferences as a Research Constraint
4. HOW CAN WE REFRAME THIS ENVIRONMENT… FROM A CONSTRAINT TO AN OPPORTUNITY?
5. Workshop Walls
10. Lure people in Drawings, post-its, fun non-conference vibe Quick Between sessions, come by for as little or long as you like Independent When things get busy, customers can still participate Dive deep, fast Activities create a shared context Why they work well
11. Examples
12. SPECTRUM QUESTIONS + DOTS
13. MATRIX SURVEY WITH STRING
15. STICKERS + SEMI-DEFINED OPTIONS
16. “RELATIONSHIP THERAPY”
18. VISUAL PUNS AS STIMULI
20. The most valuable data is in the conversations, not the artifacts.
21. Also valuable: contact details!
22. Outside of the conference context….
23. Gather feedback Company events, off-sites, lobby area, meet-ups Repurposing workshop walls…
24. Repurposing workshop walls… Gather feedback Company events, off-sites, lobby area, meet-ups In a public setting Designing for places like libraries, hospitals, brick-and-mortar stores
25. In a public setting Designing for places like libraries, hospitals, brick-and-mortar stores Repurposing workshop walls… Complement traditional methods Help participants open up , esp. with complex topics. Turn participants into partners Gather feedback Company events, off-sites, lobby area, meet-ups
26. Resources
27. Medium article http://bit.ly/uxr-conference Pinterest board https://pin.it/6px16cf For more…
28. Q&A?
29. BECKY WHITE | SENIOR UX RESEARCHER | @BECKYWHITE11 Thanks!