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UX14 - Automotive User Experience: The Next Horizon (Satish Patil)

October 10, 2014

UX14 - Automotive User Experience: The Next Horizon (Satish Patil)

The theme of this century is the evolution of car as the biggest digital experience platform, which consumers will interact with predominantly.

With cars becoming increasingly connected, they are no more about mobility, but are also offices, hangout places, virtual homes, media centers, entertainment platforms and navigation devices for it’s users..

You can expect today’s drivers to make calls, respond to social networking posts, listen to media, find nearest hotel, control hosts of sophisticated vehicle functionalities(e.g. autonomous car parking), address healthcare aspects like having massage in car seat or monitor health parameters.

To effectively deal with such an explosion of usecase scenarios, automotive user interfaces are increasingly deploying extremely complex multi-modal interfaces involving, voice, touch, gesture and haptic interfaces. Given the challenging scenarios in terms of accessing these functionalities considering the safety aspects, puts very high premium on aspects like visual ergonomics, co-relation between multiple controls, central consoles, steering controls and instrument panels which are completely digital.

To this effect, we would highlight Introduction of new HMI’s, evolution of clusters, why Multi-Modal HMI’s will be the new norm, connected cars - the future and Tata Elxsi’s role in providing niche, cutting edge user experiences.


October 10, 2014

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  1. Automotive User Experience - The Next Horizon

  2. Automotive HMI The Autmotive Human Machine Interface (HMI) is the

    medium through which users can interact with the various features and functionalities of their automobile as well as receive various feedback from it to gain better understanding of its workings.
  3. The Main parts of the HMI are : 1. The

    Instrument Cluster 2. The infotainment Panel Automotive HMI
  4. Infotainment Panel Steering wheel controls Instrument cluster Automotive HMI

  5. Recent developments in technology have led to an explosion of

    features in Infotainment and cluster Interfaces. Today these panel have moved from electro mechanical contraptions to sophisticated on-board digital computers Evolution of Infotainment system
  6. Car are becoming more of Digital Gadgets / CE Products,

    having more electronics than Mechanical aspects Evolution of Infotainment system
  7. From the conception of the car itself, users and manufacturers

    alike have felt the need to integrate cutting edge technology. This led to the addition of the Radio and subsequently Casette players, CD and DVD players in the infotainments system, as well as refinements to the Instrument Cluster What was HMI like?
  8. Time Mechanical Era of a car Electronization of a car

    50s 60s 70s 80s 90s 00s 10s 15+ The curent – More of Electronics than Mechanical Aspects Evolution of Infotainment system
  9. Evolution in Mechanical Aspect like engine, steering wheel etc. is

    linear Evolution of Infotainment system
  10. The change in the Digital aspect is Gradual Evolution of

    Infotainment system
  11. 50s 60s 70s 80s 90s 00s 10s 15+ Data Services

    Digital broadcasts Digital AM/FM Integrated RF FE Integrated power Amp Zeineth Royal - T Automotive world: Radio, HMI, V2X Consumer world: Data Storage, Portability, Connectivity Evolution of Consumer World vs Automotive world
  12. Multitasking while driving : Navigation, Texting and Calling, Listening to

    Music, Social Networking, Traffic jam etc… Changing User & Use case Scenarios
  13. Basic driving is a function which is taken for granted

    = + + + + + Safety & Comfort Entertainment & Computer Home & Office Changing user & use case scenarios
  14. Basic driving is a function which is taken for granted

    Car = Home Office Audio System Computer Much More… “ Cars are No more About Mobility” + + + + Changing user & use case scenarios
  15. E-vehicle charging Park Assist Dicatate a Message Checking Car Health

    status Finding Next fuel station In-vehicle climate Control New use case scenarios
  16. Activities Exponential Rise in “Things” people can do inside a

    car leading to increase in the Complexity of HMI Complexity New use case scenarios
  17. Button controls Touch Knobs & controls Gesture & Touch Touch

    & Voice HUD Driver less Mind Control Introduce new HMI’s
  18. The automotive infotainment system has now evolved into multimodal interface

    employing various interaction models such as touch, gesture, voice and haptic based interfaces MultiModal will be the New norm !!! Interaction Models
  19. Evolution of cluster

  20. “Completely Reconfigurable” Real Estate making it possible for “Contextual Displays”

    Instrument cluster
  21. Evolution of infotainment panel

  22. Hands on Wheel Eyes on Road Too much of data

    !!! Safety HMI challenges in cockpit UI designs
  23. Traffic Connect Home Internet Cell Phone Laptop Navigation system Internet

    access Connected car ecosystem
  24. The car is ceasing to be a highly specialized product.

    User trends and needs point towards the autmobile opening up its domain to the integration and synchronization with the user’s various other devices. Like many other appliances, The Automobile too will become part of the internet of things (IoT) “App”ization in car
  25. Opening up of the domain will lead to greater innovation,

    better development of the HMI and a better overall experience Users will be able to choose what features and feedback they would want to have in their cars. This would make for a better, more personal and comfortable user experience Automotive apps & customization
  26. Synchroninzation with the user’s phone or tablet is currently a

    major point of focus Areas like remotely controling the cars features through the user’s phone, and even the phone’s features through the car are being explored Specialized apps for your car can be downloaded to your phone and your car can be controlled by it Car control with other devices
  27. Tata Elxsi has been involved in doing absolutely cutting edge

    work in this area and we propose to expose the audience with this niche, new frontiers of User Experience What we are doing?
  28. The instrument cluster has changed drastically and it’s now fully

    costumizable in terms of form factor, Real Estate and it’s has been gone beyond two dimensional space Instrument cluster design
  29. Digital instrument cluster - Concept Cluster is completely digital, the

    real estate utilized based on design, the 3D look & feel is achieved through the graphics Concept cluster design
  30. Design and Development of 3D instrument cluster 3D instrument cluster

  31. Instrument cluster Graphic Merging technology with green concept Instrument cluster

  32. Electric vehicle cluster Instrument clusters for Electric vehicle where the

    cluster info and infotainment panel both were the part of the dial
  33. The concept was the design for the premium end vehicle

    infotainment system. The look & feel of the concept was given based on the vehicle dimensions( interior, color etc.) Concept for infotainment system
  34. The concept was designed and Inspired by the movements of

    nature; centipedes, waves Infotainment concept
  35. Concept for Infotainment panel

  36. Concept HMI for CES Tata Elxsi demonstrated cross platform HMI

    for infotainmnet which as demonstrated in CES -2013. the concept was design which work on multiple plateform and different screen size / orientation
  37. Tata Elxsi participated in AGL Contest 2013 and won Best

    User Experience for the concept - The concept is an attempt to reduce the amount of visual load on the driver, yet keep the features progressive and up to date with today’s technology Concept HMI for AGL contest
  38. z This voice HMI based on Anroid, and Google Voice

    created in 2012. The user’s could interact with the device in natural speech and interact wit it freely. The overall visual language used is very minimal and asy for the driver to understand Voice HMI
  39. Concepts design based on real life metaphors for the infotainment

    systems. The design reflect the luxury and elegance of the vehicle.The simplistic interface and balanced color would ensure the driver is not distracted Infotainment concept
  40. The concept is inspired by the playful movement of the

    marbles Infotainment concept
  41. Next Battlefield ? Android Auto Apple Play

  42. Note •The content showcased in the presentation is work of

    TATA Elxsi •The work showcased in this presentation will have demo videos which will be added before the final presentaion
  43. Thank You.