As UX professionals in enterprises, we're often involved in shipping innovation by developing new products and services. This journey is messy with evolving goals, fuzzy scope, lots of stakeholders, multiple constraints and no clear solution.
Norman's law states "The day the product team is established, it is behind schedule and over its budget".
Having been part of successful product launches as well as failed ones, this is a reflection on what really matters. What differentiates a successful project and its team from those that bite the dust? What are the early indicators of success or failure? How do we match practice with theory? Once the product is launched, how do we measure and act upon the feedback?
How do we steer the ship?