UXINDIA15- Incorporating Quantitative Research Techniques into your UX Toolkit ( Bill Albert ) by uxindia

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October 31, 2015

UXINDIA15- Incorporating Quantitative Research Techniques into your UX Toolkit ( Bill Albert ) by uxindia

The goal of this workshop is to introduce a variety of quantitative UX research methods that are often overlooked during the user-centered design process. Most UX researchers rely heavily on qualitative methods. However, quantitative techniques offer additional insights and provide the necessary data to make the right decision and business decisions. The workshop will review how to collect, analyze, and present the most popular UX metrics. The workshop will also introduce some lesser known, but highly effective UX metrics. The workshop will also touch on quantitative techniques such as open/closed card sorting, surveys, unmoderated usability testing, and first click testing. The workshop will conclude with a discussion on how to integrate these quantitative techniques into your design process. Together, these quantitative techniques will expand your UX toolkit and make you a better-rounded UX researcher.

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uxindia

October 31, 2015
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