Presentation Sample (Start-up Case Competition)

I prepared this presentation in collaboration with my friend Faraz Moghimi for our case competition at the "Leadership Skills in Commercialization and Entrepreneurship" course at Texas State University. We aimed to show the potential real estate that a Ride-Based Marketing Platform could benefit and ultimately profit from.

Transcript

1. M a y 2 0 1 9
2. INTRODUCTION Ride Hailing – Uber ✓ 15,000,000 rides each day ✓ 600 cities ✓ 78 countries ✓ Lyft, Via, Juno ✓ Ride hailing is worth 36 Billion ✓ The future is also bright ▪ 15 Million would become 98 million by 2030 ▪ 36 billion would turn to 285 billion by 2030 ✓ Ford, GM, Tesla in the future
3. HISTORY REPEATS ITSELF TAXIS Uber • Unaffordable Prices • High Supply, Low Demand • 17,000 medallions ✓ FASTER ✓ CHEAPIER ✓ EASIER Hits the Same Bump! • The Great Depression • 1/4th was unemployed
4. PROBLEM Who is Involved? DRIVER UBER CONSUMER Average Earning: 19.5 – 21 $ per Hour Costs: Maintenance. Gas, Depreciation,... 8.55 Before Taxes! And no Employee benefits! Only 35% Use Uber in US Alternative ( Car, bus, train,…) Alternatives are cheaper Price is the Main Factor Legal situation Price fixing Profit model problem Lost 4.5 billion dollars in 2017 Profit – growth , but uber is 9 years old ( Facebook made in 2 ) No net work problem, new city chicken and egg problem
5. 5 Pay with your Attention! The Solution RIDER Cheaper rides! DRIVER More Earning per ride! UBER Happy Consumers! Only Uber Only One Day: 15 Million Rides 450 Million UNUSED MINUTES!!! An Entertaining Marketing Platform
6. VALUE PROPOSITION 2 1 Utilize the Passenger’s Time and Attention Advertisement-Based Data-Based • Video Advertisement • AR Advertisements • … • User Data via Survey • Market Research • Focus Groups • … Add Gamification Final Product
7. A pre-defined number of passengers (e.g. 10) will be connected to each other to play a Quiz game, in which the winner will earn a pre-defined prize! ✓Ensured User Engagement ✓Smart Targeting (User Selects the Topic) ✓Both Ad-based and Data-based ✓Easier Marketing Users can simply play advertisements according to their interest with the sole goal of reducing transportation costs. ✓Targets the main Incentive of User’s Decision Making (Price) ✓Smart Targeting (User Selects the Topic) ✓Ad-based
8. Passengers will be connected to each other to give opinion and read the opinion of others on various services, goods, brands and etc. ✓Extremely Valuable Market Research Tool ✓Smart Targeting (User Selects the Topic) ✓Both Ad-based and Data-based ✓Higher Profit Margins Through an AR Game which engages the user in a competition that will be based on the location, passengers will be connected to play and win prizes and discounts. ✓Location-based discount offers ✓Extremely high engagement ✓Both Ad-based and Data-based ✓Higher Earned-Value Rates Write a review! Read a review!
9. Business Model Revenue Streams Engaging Advertisement 1 User-Data 2 ✓ 30 cents per 20 seconds on average (YouTube) ✓ Smart Target of Content is an extra added value ✓ 5.3 minute advertising would generate $5 ✓ For Drivers: 2$ per each round ✓ For Passengers: 2$ per each round ✓ Our company: 1$ per each round ✓ Number of rounds is considered minimum which will be one per trip ✓ Similar to a large focus group (for market research) ✓ $6,000 for an eight-person group, according to market research company CSR. This cost is based on a 90-minute session ✓ The price of completing 200 phone surveys can vary between $5,000 and $15,000 ✓ We will only consider 3000$ for 200 ✓ As a result 15$ per survey
10. 15 Million Uber Trips Daily S I Z E 22 Billion in Profit!! ✓ 15 Million (2017 stats) Trips are made with Uber ✓ 30 Million with all other service (excluding the Chinese alternative) ✓ 450 Million Unused Free minutes of Passengers’ time ✓ Worst Case Scenario Average daily profit is considered $2 ✓ $2*30,000,000* 365 = $22 Billion in profit !! ✓ advertising price varies in different regions ✓ Not every community can adapt to this ✓ Focus group Solution has the potential of significantly higher margins compared to other solutions ASSUMPTIONS BASED ON STATS:
11. Market Share What do we aim for? 22 Billion Dollars Estimated Global Market U.S. Accounts for 30% of the market: 6.6 Billion Dollars Texas Accounts for 10% of the U.S. market: 660 Million Dollars We aim for 10% of this market which is 66 Million Dollars a year!
12. Alternatives And Competitors Other Marketing and Entertainment Firms 1 Other Things to do while sitting in the car 2 ✓ Vugo is the most successful so far! • Only in New York • Pays drivers to entertain consumers and runs ads in between them • No financial motive for costumer • Social Medias: Facebook, Instagram,… • Mobile Phone Games • Talking • Doing Nothing!
13. Stand The Crowd Our Competitive Advantages ✓Ensured User Engagement ✓Financial Incentive for the passenger is a Game Changer! ✓Smart User Targeting: More Valuable Advertisement and Surveying ✓More Added Value: Higher Margins ✓Not as entertaining as, But more productive than YouTube, Netflix, etc.
14. Drivers numbers Cost title Unit Cost Cost title Cost 1000 MVP development $ 2,000.00 VR tech $ 80,000.00 Cost per tablet $ 60.00 Yearly Maintenance 25% time server-side(API/DB/load balancing) $ 15,000.00 client(Tablet, UI, UX) $ 15,000.00 web-panel(UI/UX/DB/API) $ 10,000.00 Sum $ 102,000.00 10000 MVP development $ - Cost per tablet $ 55.00 One time server-side(API/DB/load balancing) $ 15,000.00 client(tablet,UI, UX) $ 15,000.00 web-panel(UI/UX/DB/API) $ 10,000.00 Sum $ 590,000.00 100000 MVP development $ - Cost per tablet $ 50.00 One time server-side(API/DB/load balancing) $ 15,000.00 client(tablet,UI, UX) $ 15,000.00 web-panel(UI/UX/DB/API) $ 5,000.00 Sum $ 5,035,000.00 Let’s Talk Cost Estimation
15. Let’s Talk Financial Promise ✓ Very low variable costs, The main fixed cost: Tablets ✓ 6 trips a day: $1 income per trip ( worst case scenario ) ✓ $60 per tablet ✓ 10 day break even period (per tablet) ✓ 3- year estimation for 1 k driver users ✓ This number is not here to show Accuracy but to illustrate potential!! Year Drivers Cost Income Profit NPV (5%) 0 0 $ 50,000.00 $ - $ (50,000.00) $2,837,925.56 1 500 $ 456,000.00 $ 1,095,000.00 $ 639,000.00 2 1000 $ 912,000.00 $ 2,190,000.00 $ 1,278,000.00 3 1500 $ 1,824,000.00 $ 3,285,000.00 $ 1,461,000.00 Year 1 costs Operating cost label Operating cost year one Tech maintenance $ 26,000.00 Design $ 50,000.00 Marketing $ 150,000.00 Content $ 100,000.00 Executive $ 100,000.00 Sum $ 426,000.00
16. 16 | SlideSalad | Date 2018 The FUTURE Is INEVITABLE! Driverless cars are part of the future. Such as Tesla, GM, etc. which will eventually solve Uber’s Economic Problem 1 The world is becoming more connected 2 Planes, Trains , Busses,… 3 Full automation of the industry 4 If you’re not walking or driving, you’re a potential costumer 5
17. 17 | SlideSalad | Date 2018 THANK YOU FOR YOUR