Defense Against The Dark Patterns

Be0ed07639f955569525a0bab99e465f?s=47 Kevin Clark
October 10, 2018

Defense Against The Dark Patterns

Be0ed07639f955569525a0bab99e465f?s=128

Kevin Clark

October 10, 2018
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Transcript

  1. 19.

    DARK PATTERNS 2017 MOBX @VERNALKICK Unclear if you successfully purchased

    1 Interrupting the main purpose of the page 2 “Maybe next time” is massively de-emphasized 3
  2. 21.

    DARK PATTERNS 2017 MOBX @VERNALKICK What are the different types

    of dark patterns? 1 Why are they a bad idea? 2 Why are they used anyways? 3 What can you do to avoid them? 4
  3. 22.

    MIS-DIRECTION BAIT & SWITCH FRIEND SPAM HIDDEN COSTS ROADBLOCK FORCED

    CONTINUITY DARK PATTERNS 2017 MOBX @VERNALKICK
  4. 25.

    Get Windows 10 Upgrade to Windows 10 Upgrading to Windows

    10 is free for a limited time. This PC is compatible - View report Your files will be right where you left them It’s fast, familiar, and more secure It has built-in free anti-virus protection Learn more on windows.com Upgrade now Yes, free! Full version of Windows 10, not a trial. 3GB+ download, internet access fees may apply. Upgrade tonight Get Windows 10 Windows 10 is a Recommended Update for this PC Based on your Windows Update settings, this PC is scheduled to upgrade on: Click here to change upgrade schedule or cancel scheduled upgrade Upgrade now Learn more on windows.com This update will be automatically downloaded and installed based on your PCs settings, 3GB+ file download It’s the most secure Windows ever to help protect you in today’s online world Upgrading is free and you can go back to Windows 7 within 31 days Your PC is ready for Windows 10 — see compatibility report Over 300 million people have already upgraded OK Sunday, May 22 11:00 PM
  5. 26.

    MACOS DARK PATTERNS 2017 MOBX @VERNALKICK Updates Ready to Install

    Updates Ready to Install Install Install Later Later not be updated Some apps could not be updated automatically.
  6. 27.

    DARK PATTERNS 2017 MOBX @VERNALKICK MACOS Updates Ready to Install

    Updates Ready to Install Install Install not be updated Some apps could not be updated automatically. Later Try in an Hour Try Tonight Remind Me Tomorrow Turn On Automatic Software Updates NEVER
  7. 33.
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  18. 53.
  19. 65.
  20. 66.
  21. 73.

    MIS-DIRECTION BAIT & SWITCH FRIEND SPAM HIDDEN COSTS ROADBLOCK FORCED

    CONTINUITY DARK PATTERNS 2017 MOBX @VERNALKICK
  22. 75.

    NO. 01 Dark patterns can happen even if you have

    the best intentions DARK PATTERNS 2017 MOBX @VERNALKICK
  23. 78.

    DARK PATTERNS 2017 MOBX @VERNALKICK NO. 04 You’ll move a

    metric, but you won’t achieve your goals
  24. 79.

    HOW DID WE CHANGE OUR DESIGN BASED ON THAT? DARK

    PATTERNS 2017 MOBX @VERNALKICK
  25. 81.
  26. 83.

    DARK PATTERNS 2017 MOBX @VERNALKICK Understand the business incentives that

    are at play in your organization 1 Build your trust battery with your stakeholders 2 Make sure your design solutions take into consideration business goals and company values 3
  27. 85.