The Road to Excellence

Be0ed07639f955569525a0bab99e465f?s=47 Kevin Clark
October 07, 2019

The Road to Excellence

As designers, we always set a high bar for ourselves and it can often feel like there's a gap between what we recognize as excellent and what we're able to produce in our own work. This talk will teach you three unconventional ideas that can help you close that gap and finally produce work you're happy with.

Be0ed07639f955569525a0bab99e465f?s=128

Kevin Clark

October 07, 2019
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Transcript

  1. HELLO HELLO UX DX

  2. HELLO HELLO My name is Kevin Clark Design Lead, Shopify

    KEVIN CLARK @VERNALKICK #UXDX
  3. None
  4. KEVIN CLARK @VERNALKICK #UXDX

  5. Layout— A podcast about design, technology and everything else. 4

    YEARS 150 EPISODES 200+ HOURS OF AUDIO with my friend Rafael Conde KEVIN CLARK @VERNALKICK #UXDX
  6. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX

  7. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX Montréal— Design Club

  8. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX Montréal— Design Club

  9. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX Montréal— Design Club

  10. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX Montréal— Design Club

  11. Montréal— Design Club KEVIN CLARK @VERNALKICK #UXDX Montréal— Design Club

  12. What are you obsessed about? ? KEVIN CLARK @VERNALKICK #UXDX

  13. I’m obsessed with excellence KEVIN CLARK @VERNALKICK #UXDX

  14. The Gap VIDEO BY DANIEL SAX “THE GAP” BY IRA

    GLASS
  15. The Gap VIDEO BY DANIEL SAX “THE GAP” BY IRA

    GLASS KEVIN CLARK @VERNALKICK #UXDX
  16. The Gap VIDEO BY DANIEL SAX “THE GAP” BY IRA

    GLASS KEVIN CLARK @VERNALKICK #UXDX
  17. THREE UNCONVENTIONAL IDEAS KEVIN CLARK @VERNALKICK #UXDX

  18. 1 SOLVING PROBLEMS IS EASY ONE UNCONVENTIONAL IDEA

  19. Problem Human Powered Airplane KREMER CHALLENGE 1959

  20. For 18 years, nobody could solve it

  21. Until someone solved the problem within 6 months of trying.

    1976
  22. KEVIN CLARK @VERNALKICK #UXDX

  23. SERIOUS TROUBLE KEVIN CLARK @VERNALKICK #UXDX

  24. Problem Human Powered Airplane KREMER CHALLENGE KEVIN CLARK @VERNALKICK #UXDX

  25. Airplane KREMER CHALLENGE How can you build a plane that

    could be rebuilt in hours, not months? Problem KEVIN CLARK @VERNALKICK #UXDX
  26. KEVIN CLARK @VERNALKICK #UXDX

  27. The problem you choose to focus on will define the

    solution you create KEVIN CLARK @VERNALKICK #UXDX
  28. To find a better solution, ask a better question. HAL

    GREGERSEN AUTHOR, QUESTIONS ARE THE ANSWER “ KEVIN CLARK @VERNALKICK #UXDX
  29. Problem Add Apple Pay to Checkout KEVIN CLARK @VERNALKICK #UXDX

  30. Checkout KEVIN CLARK @VERNALKICK #UXDX

  31. Checkout KEVIN CLARK @VERNALKICK #UXDX

  32. Checkout Which payment methods will be available here? I have

    an old account, but I don't remember my password I use Amazon all the time, but can I make payments with my account? Did I ever sign up for this? Is Apple Pay going to work for this purchase? KEVIN CLARK @VERNALKICK #UXDX
  33. Checkout KEVIN CLARK @VERNALKICK #UXDX

  34. Checkout Checko KEVIN CLARK @VERNALKICK #UXDX

  35. Problem Add Apple Pay to Checkout KEVIN CLARK @VERNALKICK #UXDX

  36. to Checkout How might we help people choose a payment

    method that is right for them and will give them the smoothest experience? Problem KEVIN CLARK @VERNALKICK #UXDX
  37. KEVIN CLARK @VERNALKICK #UXDX

  38. KEVIN CLARK @VERNALKICK #UXDX

  39. FALL IN LOVE WITH THE PROBLEM

  40. KEVIN CLARK @VERNALKICK #UXDX

  41. KEVIN CLARK @VERNALKICK #UXDX

  42. Problem Remove the friction of buying in high-pressure environments KEVIN

    CLARK @VERNALKICK #UXDX
  43. Problem Give people a good experience even if they ultimately

    can’t buy the product environments KEVIN CLARK @VERNALKICK #UXDX
  44. KEVIN CLARK @VERNALKICK #UXDX

  45. KEVIN CLARK @VERNALKICK #UXDX

  46. KEVIN CLARK @VERNALKICK #UXDX

  47. Dropzones KEVIN CLARK @VERNALKICK #UXDX

  48. KEVIN CLARK @VERNALKICK #UXDX

  49. The designer’s first and most essential task is choosing the

    correct problem to solve. Because if you get that wrong, every choice you make after that is irrelevant. JESSE JAMES GARRETT DESIGN LEADERSHIP COACH AT CAPITAL ONE “ KEVIN CLARK @VERNALKICK #UXDX
  50. 2 QUANTITY OVER QUALITY TWO UNCONVENTIONAL IDEA

  51. KEVIN CLARK @VERNALKICK #UXDX

  52. QUALITY QUANTITY KEVIN CLARK @VERNALKICK #UXDX

  53. KEVIN CLARK @VERNALKICK #UXDX

  54. UNIVERSE OF POSSIBLE SOLUTIONS BAD EXCELLENT OKA Y KEVIN CLARK

    @VERNALKICK #UXDX
  55. BAD EXCELLENT OKA Y TADA! UNIVERSE OF POSSIBLE SOLUTIONS KEVIN

    CLARK @VERNALKICK #UXDX
  56. BAD EXCELLENT OKA Y UNIVERSE OF POSSIBLE SOLUTIONS KEVIN CLARK

    @VERNALKICK #UXDX
  57. BAD EXCELLENT OKA Y UNIVERSE OF POSSIBLE SOLUTIONS KEVIN CLARK

    @VERNALKICK #UXDX
  58. BAD EXCELLENT OKA Y UNIVERSE OF POSSIBLE SOLUTIONS KEVIN CLARK

    @VERNALKICK #UXDX
  59. BAD EXCELLENT OKA Y UNIVERSE OF POSSIBLE SOLUTIONS KEVIN CLARK

    @VERNALKICK #UXDX
  60. While ideas ultimately can be so powerful, they begin as

    fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished. JONY IVE APPLE “ KEVIN CLARK @VERNALKICK #UXDX
  61. THE CREATOR THE CRITIC from the Separate KEVIN CLARK @VERNALKICK

    #UXDX
  62. KEVIN CLARK @VERNALKICK #UXDX

  63. KEVIN CLARK @VERNALKICK #UXDX

  64. KEVIN CLARK @VERNALKICK #UXDX

  65. Estimated delivery: May 24th Status Shipped ? 2 DAYS Order

    #1234
  66. Thank you for your order! Processing your order We’re currently

    processing your order. You will receive a tracking code soon. A confirmation email has been sent to kevin@kevinclark.ca Today 03/06/15 02/06/15 Your order has shipped — via Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Tracking code: 4854995742937365 Track Shipment UPS Shipping Kevin Clark Shipping Address Billing Address Kevin Clark Order #1234
  67. May 2nd, 2015 Purchased May 6th, 2015 Processing Status Estimated

    delivery date: May 24th, 2015 Shipped Your order has shipped! Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Track Shipment UPS Shipping Order #1234
  68. Visual PROS: ENGAGING CONS: IMPRECISE, MISSING INFO Timeline PROS: ALL

    OF THE INFO CONS: HARD TO PARSE Card PROS: CURRENT ST ATE IS MORE CLEAR CONS: HARD TO KNOW WHAT COMES NEXT Estimated delivery: May 24th Status Shipped ? 2 DAYS Order #1234 Thank you for your order! Processing your order We’re currently processing your order. You will receive a tracking code soon. A confirmation email has been sent to kevin@kevinclark.ca Today 03/06/15 02/06/15 Your order has shipped — via Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Tracking code: 4854995742937365 Track Shipment UPS Shipping Ending in 0475 — $107.91 Kevin Clark 3575 St-Laurent Boulevard, Montreal, Quebec J6X 3P4 Shipping Address Shipping Method Payment Method Standard UPS Shipping Billing Address Kevin Clark 3575 St-Laurent Boulevard, Montreal, Quebec J6X 3P4 Order #1234 May 2nd, 2015 Purchased May 6th, 2015 Processing Status Estimated delivery date: May 24th, 2015 Shipped Your order has shipped! Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Track Shipment UPS Shipping Order #1234 Tenesse, M Purchased Processing Shipped In Transit Delivered Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Your products have shipped Track Shipment UPS Shipping Estimated delivery date: May 24th, 2015 Add to calendar Track order Tracking code: D42154830200003020301 Nashville, Tennessee Updated 2 hours ago KEVIN CLARK @VERNALKICK #UXDX
  69. Estimated delivery: May 24th Status Shipped ? 2 DAYS Order

    #1234 May 2nd, 2015 Purchased May 6th, 2015 Processing Status Estimated delivery date: May 24th, 2015 Shipped Your order has shipped! Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Track Shipment UPS Shipping Order #1234 Tenesse, M Purchased Processing Shipped In Transit Delivered Your carrier tracking number will be updated in online Order Status and the carrier’s website within 24 hours. Your products have shipped Track Shipment UPS Shipping Estimated delivery date: May 24th, 2015 Add to calendar Track order Tracking code: D42154830200003020301 Nashville, Tennessee Updated 2 hours ago KEVIN CLARK @VERNALKICK #UXDX
  70. KEVIN CLARK @VERNALKICK #UXDX

  71. KEVIN CLARK @VERNALKICK #UXDX

  72. KEVIN CLARK #UXDX

  73. DON’T SPECIALIZE THREE UNCONVENTIONAL IDEA 3

  74. 10,000 Hours KEVIN CLARK @VERNALKICK #UXDX

  75. Focus Time Success KEVIN CLARK @VERNALKICK #UXDX

  76. 40 hrs A B C A B C A B

    C D A KEVIN CLARK @VERNALKICK #UXDX
  77. 40 hrs 10 hrs 10 hrs 10 hrs 10 hrs

    A B C A B C A B C D KEVIN CLARK @VERNALKICK #UXDX
  78. Jack of all trades, master of none FAMOUS SA YING

    “ KEVIN CLARK @VERNALKICK #UXDX
  79. Jack of all trades, master of none, but oftentimes better

    than master of one. “ FAMOUS SA YING KEVIN CLARK @VERNALKICK #UXDX
  80. KEVIN CLARK @VERNALKICK #UXDX

  81. Kind Wicked Golf Chess Tennis Politics Technology Design KEVIN CLARK

    @VERNALKICK #UXDX
  82. Overspecialization can lead to collective tragedy even when every individual

    separately takes the most reasonable course of action. DA VID EPSTEIN AUTHOR, RANGE “ KEVIN CLARK @VERNALKICK #UXDX
  83. DESIGNER DEVELOPER ORGANIZER KEVIN CLARK @VERNALKICK #UXDX A B C

    A B C A B C
  84. A B C A B C A B C KEVIN

    CLARK @VERNALKICK #UXDX
  85. A B C BEING A BEING A DESIGNER DEVELOPER MAKES

    ME A BETTER A B KEVIN CLARK @VERNALKICK #UXDX
  86. KEVIN CLARK @VERNALKICK #UXDX

  87. KEVIN CLARK @VERNALKICK #UXDX

  88. A B C BEING A BEING A PHOTOGRAPHER DESIGNER MAKES

    ME A BETTER A B KEVIN CLARK @VERNALKICK #UXDX
  89. KEVIN CLARK @VERNALKICK #UXDX

  90. A B C BEING A BEING A PODCASTER DESIGNER MAKES

    ME A BETTER A B KEVIN CLARK @VERNALKICK #UXDX
  91. KEVIN CLARK @VERNALKICK #UXDX

  92. KEVIN CLARK @VERNALKICK #UXDX

  93. YOU A B

  94. Problem How might we help buyers be better informed about

    the product dimensions before buying?
  95. Vase $12.99 Showcase your sophisticated side with our vase. Available

    in four sizes, these pale pink milk glass bud vases are sturdy enough for fresh snips or faux stems. Use a single vase as a simple accent or mix and match several for a refined collection. Also available in mint. BUY NOW KEVIN CLARK @VERNALKICK #UXDX
  96. Showcase your sophisticated side with our vase. Available in four

    sizes, these pale pink milk glass bud vases are sturdy enough for fresh snips or… More Dimensions 5" x 4 ½“ x 4 ½“ Vase $12.99 BUY NOW KEVIN CLARK @VERNALKICK #UXDX
  97. Showcase your sophisticated side with our vase. Available in four

    sizes, these pale pink milk glass bud vases are sturdy enough for fresh snips or… More Dimensions 5" x 4 ½“ x 4 ½“ Vase $12.99 BUY NOW KEVIN CLARK @VERNALKICK #UXDX
  98. KEVIN CLARK @VERNALKICK #UXDX

  99. KEVIN CLARK @VERNALKICK #UXDX

  100. NAME SARAH BERRY ROLE RESEARCHER COMPANY SHOPIFY Sarah Berry KEVIN

    CLARK @VERNALKICK #UXDX
  101. NAME STEPHEN ROBUSTO ROLE CREATIVE DIRECTIOR & DJ COMPANY HOUSE

    OF YOUTH Stephen Robusto KEVIN CLARK @VERNALKICK #UXDX
  102. NAME CYNTHIA IRANI ROLE CAKE DESIGNER INST AGRAM @CYNZCAKES Cynthia

    Irani KEVIN CLARK @VERNALKICK #UXDX
  103. Cynthia Irani KEVIN CLARK @VERNALKICK #UXDX NAME CYNTHIA IRANI ROLE

    CAKE DESIGNER INST AGRAM @CYNZCAKES
  104. KEVIN CLARK @VERNALKICK #UXDX

  105. 1 SOLVING PROBLEMS IS EASY ONE UNCONVENTIONAL IDEA

  106. 2 QUANTITY OVER QUALITY TWO UNCONVENTIONAL IDEA

  107. DON’T SPECIALIZE THREE UNCONVENTIONAL IDEA 3

  108. KEVIN CLARK @VERNALKICK #UXDX

  109. KEVIN CLARK @VERNALKICK #UXDX

  110. THANK KEVIN CLARK @VERNALKICK #UXDX YOU HUGE THANKS TO ALL

    OF THE AMAZING PEOPLE WHO WORKED ON THE PROJECTS I TOLD YOU ABOUT TODA Y
  111. KEVIN CLARK @VERNALKICK #UXDX @VERNALKICK TWITTER LA YOUT.FM PODCAST K

    Y HUGE THANKS TO ALL OF THE AMAZING PEOPLE WHO WORKED ON THE PROJECTS I TOLD YOU ABOUT TODA Y