Antifragile - MacTech

Be0ed07639f955569525a0bab99e465f?s=47 Kevin Clark
February 02, 2016

Antifragile - MacTech

Be0ed07639f955569525a0bab99e465f?s=128

Kevin Clark

February 02, 2016
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Transcript

  1. None
  2. HELLO WORLD MacTech

  3. I’m a Product Designer

  4. What my parents think I do

  5. What my friends think I do

  6. What I think I do

  7. What I actually do

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  10. Designing at scale

  11. A few challenges

  12. Everyone has different needs

  13. Why do you use Facebook? To see what my friends

    are up to To relieve boredom To look at my friends' pictures To procrastinate To send messages to my friends To let my friends know what I'm up to To post my own pictures To look at funny videos or links To find friends from my past 0 1 2 3 4 5 http://www.sciencedirect.com/science/article/pii/S0191886911005149
  14. We can’t possibly think of everyone So who do we

    design for?
  15. Ourselves?

  16. Their life Our life

  17. Our life Their life

  18. Their life Our life

  19. We can’t design solutions for problems we don’t understand

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  21. Good design isn’t magic

  22. How do you understand a huge number of people? •

    User research • Data analysis • Empathy
  23. User research brings clarity. There’s something that becomes real when

    you put your work in the hands of people and see how they use it. “ ” — Alistair Lane
  24. We should design systems that can evolve and adapt to

    user’s needs
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  30. Make what most people want easy, make everything else possible.

    “ ” — Tobias Lutke
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  32. The whole team needs to care about design

  33. Everyone can be a designer

  34. Learning to design is learning to see. “ ” —

    iA
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  36. Designing at scale also means you have a lot of

    constraints
  37. BY DO-HEE KIM 100 Days of Fonts

  38. None
  39. Constraints give our problems shape

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  42. So what is Antifragile Design?

  43. Antifragile

  44. Embrace uncertainty LESSON Nº 1

  45. Be vulnerable LESSON Nº 2

  46. Use constraints to your advantage LESSON Nº 3

  47. 1. Listen to your users’ needs 2. Take advantage of

    the constraints 3. Get feedback from as many people 4. Iterate
  48. THANK YOU @vernalkick