Antifragile - MacTech

Transcript

2. HELLO WORLD MacTech
3. I’m a Product Designer
4. What my parents think I do
5. What my friends think I do
6. What I think I do
7. What I actually do
10. Designing at scale
11. A few challenges
12. Everyone has different needs
13. Why do you use Facebook? To see what my friends are up to To relieve boredom To look at my friends' pictures To procrastinate To send messages to my friends To let my friends know what I'm up to To post my own pictures To look at funny videos or links To find friends from my past 0 1 2 3 4 5 http://www.sciencedirect.com/science/article/pii/S0191886911005149
14. We can’t possibly think of everyone So who do we design for?
15. Ourselves?
16. Their life Our life
17. Our life Their life
18. Their life Our life
19. We can’t design solutions for problems we don’t understand
21. Good design isn’t magic
22. How do you understand a huge number of people? • User research • Data analysis • Empathy
23. User research brings clarity. There’s something that becomes real when you put your work in the hands of people and see how they use it. “ ” — Alistair Lane
24. We should design systems that can evolve and adapt to user’s needs
30. Make what most people want easy, make everything else possible. “ ” — Tobias Lutke
32. The whole team needs to care about design
33. Everyone can be a designer
34. Learning to design is learning to see. “ ” — iA
36. Designing at scale also means you have a lot of constraints
37. BY DO-HEE KIM 100 Days of Fonts
39. Constraints give our problems shape
42. So what is Antifragile Design?
43. Antifragile
44. Embrace uncertainty LESSON Nº 1
45. Be vulnerable LESSON Nº 2
46. Use constraints to your advantage LESSON Nº 3
47. 1. Listen to your users’ needs 2. Take advantage of the constraints 3. Get feedback from as many people 4. Iterate
48. THANK YOU @vernalkick