Antifragile - MacTech

Transcript

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2. HELLO WORLD
   MacTech
   

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3. I’m a Product Designer
   

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4. What my parents think I do
   

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5. What my friends think I do
   

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6. What I think I do
   

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7. What I actually do
   

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10. Designing at scale
    

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11. A few challenges
    

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12. Everyone has
    different needs
    

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13. Why do you use Facebook?
    To see what my friends are up to
    To relieve boredom
    To look at my friends' pictures
    To procrastinate
    To send messages to my friends
    To let my friends know what I'm up to
    To post my own pictures
    To look at funny videos or links
    To find friends from my past
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    http://www.sciencedirect.com/science/article/pii/S0191886911005149
    

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14. We can’t possibly
    think of everyone
    So who do we design for?
    

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15. Ourselves?
    

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16. Their life Our life
    

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17. Our life
    Their life
    

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18. Their life Our life
    

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19. We can’t design solutions for
    problems we don’t understand
    

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21. Good design isn’t magic
    

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22. How do you
    understand a huge
    number of people?
    • User research
    • Data analysis
    • Empathy
    

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23. User research brings clarity. There’s
    something that becomes real when
    you put your work in the hands of
    people and see how they use it.
    “
    ”
    — Alistair Lane
    

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24. We should design
    systems that can
    evolve and adapt to
    user’s needs
    

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30. Make what most people
    want easy, make everything
    else possible.
    “
    ”
    — Tobias Lutke
    

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32. The whole team needs to
    care about design
    

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33. Everyone can be a designer
    

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34. Learning to design is
    learning to see.
    “
    ”
    — iA
    

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36. Designing at scale also
    means you have a lot of
    constraints
    

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37. BY DO-HEE KIM
    100 Days of Fonts
    

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39. Constraints give our
    problems shape
    

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42. So what is Antifragile Design?
    

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43. Antifragile
    

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44. Embrace
    uncertainty
    LESSON Nº 1
    

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45. Be vulnerable
    LESSON Nº 2
    

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46. Use constraints
    to your advantage
    LESSON Nº 3
    

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47. 1. Listen to your users’ needs
    2. Take advantage of the constraints
    3. Get feedback from as many people
    4. Iterate
    

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48. THANK YOU
    @vernalkick
    

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