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The Self-Aware Researcher, at Midwest UX 2014

Veronica Erb
October 24, 2014

The Self-Aware Researcher, at Midwest UX 2014

Whenever I do user experience research – no matter the user, client, product, or method – I learn new ways to improve my research. Each experience helps fuel my deliberate practice of research skills.

As a moderator or an observer, the self-aware researcher benefits from the opportunity to plan, practice, review, and try again. Over time, moderating becomes smoother, plans more thorough, and analysis more targeted.

Come to this presentation to consider how, by researching yourself, you can improve your research skills and pursue the path from novice to master.

http://2014.midwestuxconference.com/speakers/veronica-erb.html

Veronica Erb

October 24, 2014
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  1. #mwux14 #selfaware @verbistheword
    The Self-Aware
    Researcher
    Veronica Erb | Midwest UX 2014

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  2. #mwux14 #selfaware @verbistheword
    What is?

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  3. Perspective
    #mwux14 #selfaware @verbistheword
    We speak for
    the users!

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  4. Perspective
    #mwux14 #selfaware @verbistheword
    How well are
    we doing our
    work?

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  5. Perspective
    #mwux14 #selfaware @verbistheword
    Without feeling
    guilty about
    where we are.

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  6. #mwux14 #selfaware @verbistheword
    Three parts

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  7. #mwux14 #selfaware @verbistheword
    Other researchers

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  8. #mwux14 #selfaware @verbistheword
    Part 1 Part 2 Part 3 Why?

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  9. Part
    #mwux14 #selfaware @verbistheword
    1. Gather

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  10. Strategy
    #mwux14 #selfaware @verbistheword
    !
    Observe yourself
    Three angles
    Gather

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  11. Tactic
    #mwux14 #selfaware @verbistheword
    Listen to
    stories to
    practice
    moderating
    Gather

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  12. Tactic
    #mwux14 #selfaware @verbistheword
    Practice as
    much as you
    can
    Gather

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  13. Tactic
    #mwux14 #selfaware @verbistheword
    Listen to your
    recordings
    later
    Gather

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  14. Example
    #mwux14 #selfaware
    [My recordings were] a
    signal to refresh and seek
    some input.
    Gather
    Lisa Fast
    @neoinsight

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  15. Strategy
    #mwux14 #selfaware @verbistheword
    Observe others
    Gather

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  16. Tactic
    #mwux14 #selfaware @verbistheword
    Get involved
    Gather

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  17. Perspective
    #mwux14 #selfaware @verbistheword
    Do not judge
    Gather

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  18. Perspective
    #mwux14 #selfaware @verbistheword
    Be inspired
    Gather

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  19. Example
    #mwux14 #selfaware
    Asking a lot of stupid
    questions of my research
    partner working on the
    statistical analysis.
    Gather
    Dana Chisnell
    @danachis

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  20. Strategy
    #mwux14 #selfaware @verbistheword
    Ask for Observations
    Gather

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  21. Example
    #mwux14 #selfaware
    Introspection is great and
    all, but one needs outside
    criticism to really improve
    one’s skills.
    Gather
    Dan Berlin
    @banderlin

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  22. Tactic
    #mwux14 #selfaware @verbistheword
    Ask for
    specific
    feedback:
    Liked
    Improve
    Anything else?
    Gather

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  23. Tactic
    #mwux14 #selfaware @verbistheword
    Seek first to
    understand, and not
    to be understood.
    Gather
    Riff off one of The Seven Habits of Highly Effective People by Steven Covey

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  24. Tactic
    #mwux14 #selfaware @verbistheword
    I will feel my feelings
    Gather

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  25. Strategy Summary
    #mwux14 #selfaware @verbistheword
    Observe yourself
    Observe others
    Ask for observations
    Gather

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  26. Part
    #mwux14 #selfaware @verbistheword
    2. Experiment
    3 levels

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  27. Strategy
    #mwux14 #selfaware @verbistheword
    Project to project
    Experiment

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  28. Tactic
    #mwux14 #selfaware @verbistheword
    If something goes
    wrong, fix it in the
    next project.
    Experiment

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  29. Strategy
    #mwux14 #selfaware @verbistheword
    Phase to phase
    Experiment

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  30. Tactic
    #mwux14 #selfaware @verbistheword
    Course correct from
    phase to phase
    Experiment

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  31. Perspective
    #mwux14 #selfaware @verbistheword
    Being self-
    aware may
    mean fessing
    up.
    Experiment

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  32. Example
    #mwux14 #selfaware
    I kept asking myself if this
    was the right thing to do…
    [T]he science of research
    can blend with the art of
    research.
    Experiment
    Cheryl
    (Anonymous)

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  33. Result
    #mwux14 #selfaware @verbistheword
    Scary, then
    empowering!
    Experiment

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  34. Strategy
    #mwux14 #selfaware @verbistheword
    Session to Session
    Experiment

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  35. Tactic
    #mwux14 #selfaware @verbistheword
    Run a pilot
    Experiment

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  36. Tactic
    #mwux14 #selfaware @verbistheword
    Experiment
    with the
    ends
    Experiment

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  37. Strategy Summary
    #mwux14 #selfaware @verbistheword
    Project to project
    Phase to phase
    Session to session
    Experiment

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  38. Part
    #mwux14 #selfaware @verbistheword
    3. Customize

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  39. Perspective
    #mwux14 #selfaware @verbistheword
    You are your
    own best
    researcher.
    Customize

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  40. Example
    #mwux14 #selfaware
    Let me introduce you to
    Jackie. She can help with
    quantitative research.
    Customize
    Jill
    (Anonymous)

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  41. Strategy
    #mwux14 #selfaware @verbistheword
    Be intentional
    Customize

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  42. Tactic
    #mwux14 #selfaware @verbistheword
    Look at now
    Customize

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  43. Example
    #mwux14 #selfaware
    Basically everything is
    good enough until I need
    it right then.
    Customize
    Lisa Fast
    @neoinsight

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  44. Tactic
    #mwux14 #selfaware @verbistheword
    Look into the
    future
    Customize

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  45. Example
    #mwux14 #selfaware
    I look for patterns in what
    other people do.
    Customize
    Matt Dingee
    @humancompanion

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  46. Strategy
    #mwux14 #selfaware @verbistheword
    Be yourself
    Customize

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  47. Strategy Summary
    #mwux14 #selfaware @verbistheword
    Be intentional
    Be yourself
    Customize

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  48. #mwux14 #selfaware @verbistheword
    Why?

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  49. Perspective
    #mwux14 #selfaware @verbistheword
    We are
    responsible for
    our own
    growth!
    Why?

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  50. Result
    #mwux14 #selfaware @verbistheword
    Though initially
    scary, it will make
    you brave
    Why?

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  51. Result
    #mwux14 #selfaware @verbistheword
    Why?
    Your research
    method and
    results will be
    better

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  52. Result
    #mwux14 #selfaware @verbistheword
    You will speak the
    truth for the users
    and support your
    team
    Why?

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  53. #mwux14 #selfaware @verbistheword
    Gather
    Experiment
    Customize

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  54. Veronica Erb
    designs, researches, illustrates, and writes code
    !
    veronicaerb.com
    @verbistheword | #mwux14 #selfaware

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