$30 off During Our Annual Pro Sale. View Details »

A Nicer Kind of Interrogation

Veronica Erb
September 13, 2014

A Nicer Kind of Interrogation

Getting the information you need from teammates and users can be tricky.

Whether you are a designer drafting a user interface, a developer gathering requirements, or a researcher testing a prototype, the information you gather shapes the work you produce.

The first step to producing your best work is asking the right questions in the right way. In this session, we’ll take a look at which kinds of questions to ask and how to ask them to get the best answers.

Veronica Erb

September 13, 2014
Tweet

More Decks by Veronica Erb

Other Decks in Research

Transcript

  1. #nicerqs #codeher2014 ∙ @verbistheword
    A Nicer Kind of
    Interrogation
    Veronica Erb | DCWW Code(Her) Conference

    13 September 2014

    View Slide

  2. @verbistheword
    #nicerqs
    I’m a researcher.
    Introduction

    View Slide

  3. Activity
    @verbistheword
    #nicerqs
    Who’s here?
    Introduction

    View Slide

  4. @verbistheword
    #nicerqs
    You can ask
    questions anywhere.
    Introduction

    View Slide

  5. @verbistheword
    #nicerqs
    You can ask
    questions about
    anything.
    Introduction

    View Slide

  6. @verbistheword
    #nicerqs
    You can ask
    questions of anyone.
    Introduction

    View Slide

  7. @verbistheword
    #nicerqs
    The Answer
    Man
    Introduction

    View Slide

  8. @verbistheword
    #nicerqs
    The Question
    Woman
    Introduction

    View Slide

  9. @verbistheword
    #nicerqs
    Think of a problem
    you have right now:
    A new project
    A current project
    A troublesome person
    Introduction

    View Slide

  10. Summary
    @verbistheword
    #nicerqs
    Perspective
    Process
    Properties
    Introduction

    View Slide

  11. Section
    @verbistheword
    #nicerqs
    Perspective

    View Slide

  12. @verbistheword
    #nicerqs
    Eek!
    Perspective

    View Slide

  13. @verbistheword
    #nicerqs
    Gathering
    information does not
    mean agreeing with
    that information.
    Perspective

    View Slide

  14. @verbistheword
    #nicerqs
    Humans are lonely
    creatures.
    Perspective

    View Slide

  15. @verbistheword
    #nicerqs
    Listening to a
    person will get you
    insight you need,
    AND will help them
    think.
    Perspective

    View Slide

  16. Script
    #nicerqs
    I want to understand your
    perspective.
    Perspective
    Researcher
    Scheduling

    View Slide

  17. Script
    #nicerqs
    I understand.
    !
    That makes sense.
    Perspective
    Researcher
    Listening

    View Slide

  18. Script
    #nicerqs
    I’ll do that.
    !
    Good idea.
    Perspective
    Researcher
    Agreeing

    View Slide

  19. Script
    #nicerqs
    Thank you for talking to
    me.
    Perspective
    Researcher
    Concluding

    View Slide

  20. Goal
    @verbistheword
    #nicerqs
    Gather information
    without judgement
    Perspective

    View Slide

  21. Section
    @verbistheword
    #nicerqs
    Process

    View Slide

  22. Summary
    @verbistheword
    #nicerqs
    Prep
    Interview
    Reflect
    Act
    Process

    View Slide

  23. Section
    @verbistheword
    #nicerqs
    Prep
    What ∙ Who ∙ Where
    Process

    View Slide

  24. Subsection
    @verbistheword
    #nicerqs
    What
    Questions: Topic ∙ Research ∙ Spoken
    Process: Prep

    View Slide

  25. @verbistheword
    #nicerqs
    Topic Question
    Why can’t my lead
    and I agree?
    Prep: What

    View Slide

  26. @verbistheword
    #nicerqs
    Research Questions
    Is it the process?
    Is it personal?
    Do we think
    differently?
    Prep: What

    View Slide

  27. Script
    #nicerqs
    How do you think the
    project’s going?
    !
    How could I help it go
    better?
    Prep: What
    Researcher
    Spoken Questions

    View Slide

  28. @verbistheword
    #nicerqs
    Is it
    personal?
    !
    Is it the
    process?
    !
    Do we think
    differently?
    Prep: What
    How do you
    think the
    project’s
    going?
    !
    How could I
    help it go
    better?
    Why can’t
    my lead and
    I agree?
    Topic
    Question
    Research
    Question
    Spoken
    Question

    View Slide

  29. Subsection
    @verbistheword
    #nicerqs
    Who
    Process: Prep

    View Slide

  30. @verbistheword
    #nicerqs
    My teammate
    !
    My lead’s former
    teammate
    !
    My lead
    Prep: Who

    View Slide

  31. @verbistheword
    #nicerqs
    My teammate
    !
    My lead’s former
    teammate
    !
    My lead
    Prep: Who

    View Slide

  32. @verbistheword
    #nicerqs
    Options:
    Gathered People
    The One on One
    Prep: Who

    View Slide

  33. @verbistheword
    #nicerqs
    Option:
    Gathered People
    The One on One
    Prep: Who

    View Slide

  34. @verbistheword
    #nicerqs
    People need to
    dump their buckets.
    Prep: Who

    View Slide

  35. Subsection
    @verbistheword
    #nicerqs
    Where
    Process: Prep

    View Slide

  36. @verbistheword
    #nicerqs
    Formal: Office
    Informal: Restaurant
    Prep: Where

    View Slide

  37. @verbistheword
    #nicerqs
    Make it a safe
    space.
    Prep: Where

    View Slide

  38. @verbistheword
    #nicerqs
    Make it easy for the
    interviewee to show
    up.
    Prep: Who

    View Slide

  39. Script
    #nicerqs
    Are you available for a 30
    minute or 1 hour chat?
    We can meet in person or
    remotely.
    Prep: Who
    Researcher
    Invitation

    View Slide

  40. Script
    #nicerqs
    Informational interview
    Prep: Who
    Researcher
    Key phrase

    View Slide

  41. @verbistheword
    #nicerqs
    Prep:
    What
    Who
    Where
    Process: Prep

    View Slide

  42. Goal
    @verbistheword
    #nicerqs
    Use preparation to
    make the interview
    easier
    Process: Prep

    View Slide

  43. Section
    @verbistheword
    #nicerqs
    Interview
    Warm up ∙ Dive in ∙ Wrap up ∙ Thanks
    Process

    View Slide

  44. Script
    #nicerqs
    How was the traffic?
    Process: Interview
    Researcher
    Warm up

    View Slide

  45. Script
    #nicerqs
    [The juicy questions]
    Process: Interview
    Researcher
    Dive in

    View Slide

  46. Script
    #nicerqs
    What should we start?
    What should we stop?
    What should we continue?
    Process: Interview
    Researcher
    Wrap up

    View Slide

  47. Script
    #nicerqs
    Thank you for
    talking to me!
    Process: Interview
    Researcher
    Thanks

    View Slide

  48. @verbistheword
    #nicerqs
    Interview:
    Warm up
    Dive in
    Wrap up
    Thanks
    Process: Interview

    View Slide

  49. Goal
    @verbistheword
    #nicerqs
    Have a way to start
    and conclude, and
    then enjoy the
    conversation
    between.
    Process: Interview

    View Slide

  50. Section
    @verbistheword
    #nicerqs
    Reflect
    Process

    View Slide

  51. @verbistheword
    #nicerqs
    What did I learn?
    What can I do based
    on this information?
    Process: Reflect

    View Slide

  52. Goal
    @verbistheword
    #nicerqs
    Pause between
    gathering
    information and
    acting on it.
    Process: Reflect

    View Slide

  53. Section
    @verbistheword
    #nicerqs
    Act
    Process

    View Slide

  54. @verbistheword
    #nicerqs
    Options:
    Change behavior
    Make a request
    Ask more questions
    Process: Act

    View Slide

  55. Goal
    @verbistheword
    #nicerqs
    Make sure you use
    the information
    you’ve gathered.
    Process: Act

    View Slide

  56. Summary
    @verbistheword
    #nicerqs
    Prep
    What ∙ Who ∙ Where
    Interview
    Warm up ∙ Dive in ∙ Wrap up ∙ Thanks
    Reflect
    Act
    Process

    View Slide

  57. Section
    @verbistheword
    #nicerqs
    Properties

    View Slide

  58. Summary
    @verbistheword
    #nicerqs
    Word
    Format
    Purpose
    Frequency
    Properties

    View Slide

  59. Section
    @verbistheword
    #nicerqs
    Word
    Who can name the “question words?”
    Properties

    View Slide

  60. @verbistheword
    #nicerqs
    Who
    What
    When
    Where
    Why
    How
    Properties: Word Options:

    View Slide

  61. @verbistheword
    #nicerqs
    Who
    What
    When
    Where
    Why
    How
    Tell
    Properties: Word Options:

    View Slide

  62. Script
    #nicerqs
    Why did you…
    How did you decide…
    What made you…
    Tell me about…
    Properties: Word
    Researcher
    Avoiding Why

    View Slide

  63. Section
    @verbistheword
    #nicerqs
    Format
    Open-ended questions ∙ Prompts
    Cues ∙ Confirmation
    Properties

    View Slide

  64. @verbistheword
    #nicerqs
    Open-ended
    questions
    !
    Prompts
    !
    Cues
    !
    Confirmation
    Properties: Format
    Yes or no
    questions
    !
    Stories
    Avoid: Use:

    View Slide

  65. Script
    #nicerqs
    Do you work at AARP?
    Properties: Format
    Researcher
    Yes or No

    View Slide

  66. Script
    #nicerqs
    So, I have a friend who used to work at
    AARP and she loved it, but then her
    knitting habit grew into this business. It
    started just with some scarves, and then
    hats, and then she made bags. And then,
    well, have you ever seen wet felting around
    armadillo shells? It’s absolutely beautiful,
    and is the most creative upcycling I’ve ever
    seen… But, like I was saying, how’s it at
    AARP?
    Properties: Format
    Researcher
    Story

    View Slide

  67. Script
    #nicerqs
    How did you come to
    work at AARP?
    Properties: Format
    Researcher
    Open-ended

    View Slide

  68. Script
    #nicerqs
    Tell me about working at
    AARP.
    Properties: Format
    Researcher
    Prompt

    View Slide

  69. Script
    #nicerqs

    Properties: Format
    Researcher
    Cue
    And then I started
    working at AARP.
    Interviewee:

    View Slide

  70. Script
    #nicerqs
    Ok, so you started at
    AARP because your
    mother’s brother’s English
    professor’s son worked
    there and recommended
    you. Is that right?
    Properties: Format
    Researcher
    Confirmation

    View Slide

  71. @verbistheword
    #nicerqs
    Open-ended
    questions
    !
    Prompts
    !
    Cues
    !
    Confirmation
    Properties: Format
    Yes or no
    questions
    !
    Stories
    Avoid: Use:

    View Slide

  72. Activity
    @verbistheword
    #nicerqs
    Why do you use
    Sharepoint?
    !
    Properties: Question Word + Format
    Open-ended
    Prompt
    Cue
    Summary
    Who
    What
    When
    Where
    How
    Tell

    View Slide

  73. Goal
    @verbistheword
    #nicerqs
    Enable the
    interviewee to speak
    candidly.
    Properties: Word + Format

    View Slide

  74. Section
    @verbistheword
    #nicerqs
    Purpose
    Subject ∙ Clarification ∙ Depth ∙ Switch
    Properties

    View Slide

  75. Script
    #nicerqs
    Great. Now, how did you
    get into accounting?
    Purpose
    Researcher
    Subject

    View Slide

  76. Script
    #nicerqs
    Tell me more about TPS
    reports.
    Purpose
    Researcher
    Clarification

    View Slide

  77. Script
    #nicerqs

    Purpose
    Researcher
    Depth

    View Slide

  78. Script
    #nicerqs
    Is there anything else we
    should talk about?
    !
    Do you have any
    questions for me?
    Purpose
    Researcher
    Switch

    View Slide

  79. @verbistheword
    #nicerqs
    Purpose:
    Subject
    Clarification
    Depth
    Switch
    Purpose

    View Slide

  80. Goal
    @verbistheword
    #nicerqs
    Use questions to
    steer the
    conversation.
    Purpose

    View Slide

  81. Section
    @verbistheword
    #nicerqs
    Frequency
    Properties

    View Slide

  82. Goal
    @verbistheword
    #nicerqs
    Speak as little as
    possible.
    Properties: Frequency

    View Slide

  83. Summary
    @verbistheword
    #nicerqs
    Word
    Format
    Purpose
    Frequency
    Properties

    View Slide

  84. Activity
    @verbistheword
    #nicerqs
    Asking a question
    at a pitch meeting.
    Exercise

    View Slide

  85. Activity
    @verbistheword
    #nicerqs
    Pair up & introduce
    yourself.
    Exercise

    View Slide

  86. Activity
    @verbistheword
    #nicerqs
    Clients, what I want
    you to ask is on the
    next slide.
    !
    Service people,
    close your eyes!
    Exercise

    View Slide

  87. Activity
    @verbistheword
    #nicerqs
    What time is it?
    Exercise

    View Slide

  88. Activity
    @verbistheword
    #nicerqs
    Clients, turn so you
    can’t see the screen.
    !
    Service people, the
    answer will be on
    the next slide.
    Exercise

    View Slide

  89. Activity
    @verbistheword
    #nicerqs
    The clock in the
    room reads:
    ..: :.
    Exercise

    View Slide

  90. Activity
    @verbistheword
    #nicerqs
    Service people, how
    did you answer the
    client’s question?
    Exercise

    View Slide

  91. Goal
    @verbistheword
    #nicerqs
    Enable the
    interviewee to
    answer, “I don’t
    know.”
    Exercise

    View Slide

  92. Section
    @verbistheword
    #nicerqs
    When you ask
    questions…

    View Slide

  93. Goal
    @verbistheword
    #nicerqs
    Perspective:
    You can ask
    questions without
    knowing (what you’ll
    do with) the
    answers.
    Conclusion

    View Slide

  94. Goal
    @verbistheword
    #nicerqs
    Process:
    Asking questions
    takes place over
    time. It requires
    patience and
    curiosity.
    Conclusion

    View Slide

  95. Goal
    @verbistheword
    #nicerqs
    Properties:
    The details of each
    spoken question will
    shape the answers
    you get.
    Conclusion

    View Slide

  96. Summary
    @verbistheword
    #nicerqs
    Asking questions is
    brave and smart.
    Conclusion

    View Slide

  97. Summary
    @verbistheword
    #nicerqs
    When will you start?
    Conclusion

    View Slide

  98. #nicerqs #codeher2014 ∙ @verbistheword
    A Nicer Kind of
    Interrogation
    Veronica Erb | DCWW Code(Her) Conference

    13 September 2014

    View Slide

  99. #nicerqs #codeher2014 ∙ @verbistheword
    Thanks!
    @verbistheword

    veronicaerb.com

    View Slide