it has over 900 million active users. If Facebook were a country, it would be the third most populous country in the world after India and China. Almost half of its users log into Facebook at least once a day.
friends, is connected to 80 Pages, Groups, and Events, and has created 90 pieces of content. Facebook has already surpassed Google in traffic levels.
decline. More and more young people are turning away from Television towards consuming content/entertainment services on their computers or mobile phones.
a far larger audience than old media. The time that people spend on it has been growing. Facebook is becoming an ever increasingly important part of the online life of people. No modern consumer facing company can afford to ignore Facebook.
targeted marketing because Users share a huge amount of personal information that users give the site and, therefore, advertisers. All of this information has been volunteered by users. In many cases, they have actively opted in to more targeted advertising by “liking” ads or allowing Facebook to share their data with select external sites and partners. Facebook provides brands with new ways to target ads more effectively than ever before.
successful contest on Facebook to choose the flavour, design the package, and name its newest drink. The company now has 3.3 million fans on its Facebook page.
of a new location by posting showroom photos to Facebook. But it didn’t stop there. Each item in the photo was up for grabs and given away to the first user to tag a piece with his or her own name. Within hours, thousands of people were scrambling to tag the pictures.
with its Photoshopped or Not game, asking users to decide whether an image had been manipulated. Six percent of students who saw the game clicked on a Buy Now button.
of how big brands used Facebook to increase awareness and interest about their brands with consumers on Facebook. In this process they connected with their customers, created a one-to- one relationship and got feedback about their products and services at no explicit cost to them.
for businesses to interact with their customers. Your existing and potential customers and most if not all of their friends and family are likely to be on Facebook. Not only this, they are likely to be also logging in regularly and engaging with content on the site.
benefits by using Facebook creatively. Some ways are: Contests Quizzes Sharing interesting content Coupons and Deals Facebook only discounts Loyalty Programs Games that promote your brand Interesting stories about your brand Customer testimonials about the brand
time now. Most probably, your competitors are already there. If your competitors are not yet using Facebook, you’ll gain hugely with your target audience by being there first.