Design Driven Development

At the core of a successful technology company or product is an elegant solution to a painful problem. Art is an exercise in self-expression. Design ≠ Art. Design, is all about solving problems. Design Driven Development ensures that the first version of your app or service provides the target audience the solution (and experience) they need and not just a checklist of features.

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1. DESIGN DRIVEN DEVELOPMENT VITALY M. GOLOMB Founder & CEO CODE SOCIAL MAY 16TH, 2012
2. Vitaly M. Golomb - founder and designer Interned at ParaGraph as a pre-teen Youngest employee at Kinko’s (designer) Co-founded first company at 16 Headed user experience group at a dotcom Ran and sold a printing company Degree in Computer and Video Imaging Started successful design firm – SF, LA, Moscow Founded Keen to ecommerce-enable the print industry Advise startups on strategy and design WWW.KEENPRINT.COM @VITALYG WWW.GOLOMB.NET
3. IN-HOUSE PRODUCTION PRODUCTION AUTOMATION INTEGRATION FULFILLMENT PARTNER PLUGINS BUILT-IN SHIPPING SYSTEM ONLINE MARKETING TOOLBOX WEB PRESENCE AND ONLINE STORE B2C ONLINE STORE B2B PRIVATE PORTALS ORDER MANAGEMENT DASHBOARD BILLING SCHEDULING FILE UPLOAD AND PRE-FLIGHT CUSTOMER COMMUNICATION VENDOR MANAGEMENT FULL REPORTING SUITE CONTENT PLUGINS AND OTHERS AND OTHERS
4. I will talk about... PRINCIPLES OF GOOD DESIGN DESIGN DISCIPLINES DESIGN DRIVEN DEVELOPMENT PROCESS HIRING DESIGNERS
5. PRINCIPLES OF GOOD DEGISN DESIGN DISCIPLINES DESIGN DRIVEN DEVELOPMENT PROCESS HIRING DESIGNERS
6. GOOD DESIGN... IS INNOVATIVE TAKES ADVANTAGE OF NEW TECHNOLOGY MAKES A PRODUCT MORE USEFUL USE DICTATES FORM IS AESTHETIC ONLY WELL-EXECUTED OBJECTS CAN BE BEAUTIFUL MAKES A PRODUCT UNDERSTANDABLE MAKES A PRODUCT TALK IS UNOBTRUSIVE NEUTRAL, OPEN TO USER SELF-EXPRESSION IS HONEST DOESN’T MAKE PROMISES THAT CANNOT BE MET IS LONG-LASTING FASHIONABLE DESIGN DATES QUICKLY IS THOROUGH LEAVES NOTHING TO CHANCE IS ENVIRONMENTALLY-FRIENDLY USES ONLY WHAT IS NEEDED IS AS LITTLE DESIGN IS POSSIBLE SIMPLE AND PURE Dieter Rams INDUSTRIAL DESIGN GURU
7. Good design is obvious. Great design is transparent. Joe Sparano The difference between a Designer and Developer, when it comes to design skills, is the difference between shooting a bullet and throwing it. Scott Hanselman Design is intelligence made visible. Dow Newgren Design is not just what it looks like. Design is how it works. Steve Jobs
10. INTERFACE LOGIC 95% OF THE WORLD DOES NOT UNDERSTAND THE MAGIC OF PROGRAMMING YOUR APPLICATION DATA INTERFACE HOW USERS SEE IT MAGIC
11. CONSISTENCY CONSISTENCY SENDS A MESSAGE OF QUALITY AND BUILDS TRUST PERCEPTION OF PROFESSIONALISM EQUALS A CLEAN AND CONSISTENT DESIGN
12. IMPORTANCE OF PERCEPTION trust us with your banking logins 60-80% markup over wholesale
13. Art is like masturbation. It is selfish and introverted and done for you and you alone. Design is like sex. There is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end. Colin Wright DESIGN ≠ ART
14. DESIGN DISCIPLINES PRINCIPLES OF GOOD DESIGN DESIGN DRIVEN DEVELOPMENT PROCESS HIRING DESIGNERS
15. DESIGN DISCIPLINES UI/VISUAL SUBSET OF UX & GRAPHIC DESIGN, DESIGN PRINCIPALS FOR GIVEN OS, SURFACE FUNCTIONALITY FRONT-END DEV. DESIGN EYE, EXECUTE UX/UI, BRIDGE TO ENGINEERING GRAPHIC DESIGN BRANDING, ILLUSTRATION, TYPOGRAPHY, IMAGE MANIPULATION USER EXPERIENCE GRAPHIC DESIGN, PSYCHOLOGY, KNOWLEDGE OF MEDIUM, SENSE INTENT MARKETING COPY, SALES, VOICE OF THE CUSTOMER
16. DESIGN DRIVEN DEVELOPMENT PROCESS PRINCIPLES OF GOOD DESIGN DESIGN DISCIPLINES HIRING DESIGNERS
17. DESIGN DRIVEN DEVELOPMENT PROCESS PROBLEM DEFINITION WIREFRAMES + PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE & REPEAT
18. NO SUCCESSFUL PRODUCT HAS EVER COME OUT OF A FOCUS GROUP DEFINE THE PROBLEM AND LET DESIGNERS DO THEIR JOB
19. HIRING DESIGNERS PRINCIPLES OF GOOD DESIGN DESIGN DISCIPLINES DESIGN DRIVEN DEVELOPMENT PROCESS
20. INTERESTING PROBLEMS TO SOLVE CREATIVE AND OPEN-MINDED ENVIRONMENT A STRONG VOICE IN COMPANY/PRODUCT DIRECTION WHAT DESIGNERS NEED
21. HOW WOULD YOU LIKE YOUR DESIGN? PICK TWO FAST CHEAP GREAT FREE UGLY, RUSHED, AND CARELESS NEVER ON TIME DOES NOT EXIST YOU GET WHAT YOU PAY FOR DOES NOT EXIST TRASH DOES NOT EXIST
22. DESIGN IS CORE BUSINESS DESIGN ENGINEERING YOUR STARTUP
23. thanks For your attention WWW.KEENPRINT.COM @VITALYG WWW.GOLOMB.NET
24. @vitalyg DOWNLOAD THESE SLIDES: www.golomb.net/presentations