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リクルートメント・マーケティング入門:あたらしい採用の常識 / Recruitment Marketing 101

リクルートメント・マーケティング入門:あたらしい採用の常識 / Recruitment Marketing 101

近年のトレンドとして「採用のマーケ化」が進んでいますが、このスライドでは、その「リクルートメント・マーケティング」について分かりやすく解説しています。初歩的なキーワードの説明から、詳細な解説、かつ具体例まで掲載しています。

## 主な内容
- pg. 02 :採用のあり方の変化
- pg. 05:認知の変化
- pg. 20:興味と検討
- pg. 29:エンゲージメント
- pg. 35:各ステップの詳細と具体例
- pg. 69:採用担当のキャリアの変化
- pg. 75:2020年に向けての3大トレンド

## 学べるキーワード
- リクルートメント・マーケティング(Recruitment Marketing)
- リードジェネレーション(Lead Generation)
- リードナーチャリング(Lead Nurturing)
- エンプロイーサクセス(Employee Success)
- タレントプール(Talent Pool)

Wantedly, Inc.

March 04, 2019
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  1. ©2019 Wantedly, Inc.
    ©2019 Wantedly, Inc.

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  2. ©2019 Wantedly, Inc.
    ࠾༻ͷ͋ΓํͷมԽ
    2

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  3. ©2019 Wantedly, Inc.
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    ैདྷͷ࠾༻ྖҬ
    ͜Ε·Ͱͷ࠾༻
    3

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  4. ©2019 Wantedly, Inc.
    Awareness = ೝ஌
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    Referrals
    = ࣾһ঺հ
    ͜Ε͔Βͷ࠾༻
    ैདྷͷ࠾༻ྖҬ
    ϦΫϧʔτϝϯτ
    ϚʔέςΟϯά
    4

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  5. ©2019 Wantedly, Inc.
    ೝ஌ͱ͸
    Awareness
    5
    Awareness
    Interest
    Consideration
    Application
    Selection
    Hire
    Engage

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  6. ©2019 Wantedly, Inc.
    Awareness = ೝ஌
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    ೝ஌
    Referrals
    = ࣾһ঺հ
    6
    ैདྷͷ࠾༻ྖҬ

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  7. ©2019 Wantedly, Inc.






    ৘ใྲྀ௨ྔ ফඅ৘ใྔ
    ৳ͼΔ৘ใྔͱফԽෆྑ ֤৘ใྔͷਪҠʢฏ੒೥౓ʹʣ
    ࢀরݩɿ૯຿ল৘ใ௨৴੓ࡦݚڀॴʰզ͕ࠃͷ৘ใ௨৴ࢢ৔ͷ࣮ଶͱ৘ใྲྀ௨ྔͷܭྔʹؔ͢Δௐࠪݚڀ݁Ռฏ੒೥౓ʱ 7

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  8. ©2019 Wantedly, Inc.






    ৘ใྲྀ௨ྔ ফඅ৘ใྔ
    ফԽͰ͖ͯ
    ͍ͳ͍
    ৳ͼΔ৘ใྔͱফԽෆྑ ֤৘ใྔͷਪҠʢฏ੒೥౓ʹʣ
    8
    ࢀরݩɿ૯຿ল৘ใ௨৴੓ࡦݚڀॴʰզ͕ࠃͷ৘ใ௨৴ࢢ৔ͷ࣮ଶͱ৘ใྲྀ௨ྔͷܭྔʹؔ͢Δௐࠪݚڀ݁Ռฏ੒೥౓ʱ

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  9. ©2019 Wantedly, Inc.
    ड਎ͷऴᖼ
    ࣗ෼ͰؾʹͳΔ৘ใΛʮऔΓʹߦ͘ʯΑ͏ʹมԽ
    ৘ใऩूͷํ๏
    9

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  10. ©2019 Wantedly, Inc.
    Ͱ͸Ͳ͜Ͱ৘ใऩू͢Δͷ͔ʁ
    ৘ใऩूͷํ๏
    10

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  11. ©2019 Wantedly, Inc.
    ৳ͼΔσδλϧσόΠε ϝσΟΞ૯઀৮࣌ؒͷߏ੒ൺ࣌ܥྻਪҠʢ̍೔͋ͨΓʗिฏۉʣɿ౦ژ஍۠
    ࢀরݩɿגࣜձࣾതใಊ%:ϝσΟΞύʔτφʔζϝσΟΞ؀ڥݚڀॴʮϝσΟΞఆ఺ௐࠪʯ
    ਺஋࣠
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    11

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  12. ©2019 Wantedly, Inc.
    ਺஋࣠
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    12
    ࢀরݩɿגࣜձࣾതใಊ%:ϝσΟΞύʔτφʔζϝσΟΞ؀ڥݚڀॴʮϝσΟΞఆ఺ௐࠪʯ

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  13. ©2019 Wantedly, Inc.
    ৘ใऩूͷมԽ
    1:nͷϚε → 1:1ͷσδλϧ΁
    13

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  14. ©2019 Wantedly, Inc.
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  15. ©2019 Wantedly, Inc.
    ૿ݮ%*
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    15
    ࢀরݩɿΞυϏγεςϜζגࣜձࣾʮফඅऀߦಈௐࠪɿσδλϧϝσΟΞ࣌୅ͷফඅऀߦಈΛಡΈղ͘ʯ

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  16. ©2019 Wantedly, Inc.
    Simple catchphrase
    Description
    ঎඼ߪೖʹ͓͍ͯ;ੈ୅ɾϛϨχΞϧੈ୅͸ιʔγϟϧϝσΟΞͷଘࡏײ͕ڧ͍
    ΦϯϥΠϯͰݟ͔͚Δ޿ࠂʹ͍ͭͯߟ͑ͨͱ͖ɺ঎඼ɾαʔϏεͳͲͷߪೖͷܾఆʹେ͖͘Өڹ͢Δ޿ࠂ͸ʁʢ্Ґͭ·Ͱճ౴ɿʣ
    ࢀরݩɿσϩΠττʔϚπίϯαϧςΟϯά߹ಉձࣾʮσδλϧϝσΟΞར༻࣮ଶௐࠪ೔ຊฤʯ 16

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  17. ©2019 Wantedly, Inc.
    ΦϯϥΠϯͰͷଘࡏײΛߴΊΔ
    ·ͣձࣾΛ஌ͬͯ໯͏ʹ͸
    17

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  18. ©2019 Wantedly, Inc.
    Lead Generation
    ϦʔυɾδΣωϨʔγϣϯʢੜ੒ʣ
    ೝ஌ΛߴΊΔ͜ͱͰ
    18

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  19. ©2019 Wantedly, Inc.
    Lead
    Generation
    Awareness = ೝ஌
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    ΦϯϥΠϯͰͷଘࡏײ͕
    େࣄʹͳ͖ͬͯͨ
    Referrals
    = ࣾһ঺հ
    19
    ैདྷͷ࠾༻ྖҬ

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  20. ©2019 Wantedly, Inc.
    ڵຯɾݕ౼ͱ͸
    20
    Interest and Consideration
    Awareness
    Interest
    Consideration
    Application
    Selection
    Hire
    Engage

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  21. ©2019 Wantedly, Inc.
    ڵຯɾݕ౼
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    Referrals
    = ࣾһ঺հ
    Awareness = ೝ஌
    21
    ैདྷͷ࠾༻ྖҬ

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  22. ©2019 Wantedly, Inc.
    ࠷ॳͷೝ஌ͷޙʹɺاۀͷࢤ๬౓্͕͕Δ͜ͱͷํ͕ଟ͍
    ͸౰ॳΑΓࢤ๬౓্͕͕Δ આ໌ձͳͲ໘઀લ͕ɺબߟத͕
    23%
    77%
    ͋Δ ͳ͍
    4%
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    48%
    ໘઀ɾࢼݧஈ֊ΑΓલʢձࣾઆ໌ձ౳΋ؚΉʣ
    ໘઀ɾࢼݧஈ֊
    ಺ఆ֫ಘஈ֊
    Ԡื౰ॳΑΓ΋ࢤ๬౓্͕͕ͬͨձ͕ࣾ͋Δ͔ ࢤ๬౓্͕͕ͬͨͷ͸Ͳͷஈ֊͔
    ˞ࢀߟɿגࣜձࣾΞΠσϜਓͱ࢓ࣄݚڀॴʮ೥݄ଔۀ༧ఆऀͷब৬׆ಈʹؔ͢Δௐࠪ ೥݄೔࣌఺
    ʯ 22

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  23. ©2019 Wantedly, Inc.
    ࣾһͱ઀఺Λ࣋ͭ͜ͱͰࢤ๬౓্͕͕Δ ࢤ๬౓্͕͕ͬͨஈ֊ผ
    ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷࣾһͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺࣗ෼͕΍ͬͯΈ͍ͨͱࢥ͑Δ࢓ࣄ͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷจԽ΍Ձ஋؍ͳͲͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࣗ෼ͷ͜ͱΛධՁͯ͘͠Ε͍ͯΔͷ͕Θ͔͔ͬͨΒ
    ೖࣾޙʹ੒௕Ͱ͖ͦ͏͔ͩͬͨΒ
    ܦӦऀͷ࿩΍ଶ౓͕ྑ͔͔ͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺࣾձతʹҙٛͷ͋Δاۀɾ࢓ࣄ͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ࣗ෼ͷر๬ࣅ߹͍͔ͬͯͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ଞࣾΑΓྑ͔͔ͬͨΒ
    ଞͷԠืऀͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺձࣾͷཱ஍ɾݐ෺ɾઃඋͳͲ͕ྑ͔͔ͬͨΒ
    ޱίϛαΠτ΍पғͷਓ͔Βͷධ൑͕ྑ͔͔ͬͨΒ
    ͦͷଞ

    23
    ˞ࢀߟɿגࣜձࣾΞΠσϜਓͱ࢓ࣄݚڀॴʮ೥݄ଔۀ༧ఆऀͷब৬׆ಈʹؔ͢Δௐࠪ ೥݄೔࣌఺
    ʯ

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  24. ©2019 Wantedly, Inc.
    ࣾһͱ઀఺Λ࣋ͭ͜ͱͰࢤ๬౓্͕͕Δ ࢤ๬౓্͕͕ͬͨஈ֊ผ
    ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷࣾһͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺࣗ෼͕΍ͬͯΈ͍ͨͱࢥ͑Δ࢓ࣄ͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺͦͷاۀͷจԽ΍Ձ஋؍ͳͲͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࣗ෼ͷ͜ͱΛධՁͯ͘͠Ε͍ͯΔͷ͕Θ͔͔ͬͨΒ
    ೖࣾޙʹ੒௕Ͱ͖ͦ͏͔ͩͬͨΒ
    ܦӦऀͷ࿩΍ଶ౓͕ྑ͔͔ͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺࣾձతʹҙٛͷ͋Δاۀɾ࢓ࣄ͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ࣗ෼ͷر๬ࣅ߹͍͔ͬͯͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺ࿑ಇ৚݅౳͕ଞࣾΑΓྑ͔͔ͬͨΒ
    ଞͷԠืऀͷงғؾ͕ࣗ෼ʹ߹͍ͦ͏͔ͩͬͨΒ
    ࢥ͍ͬͯͨΑΓ΋ɺձࣾͷཱ஍ɾݐ෺ɾઃඋͳͲ͕ྑ͔͔ͬͨΒ
    ޱίϛαΠτ΍पғͷਓ͔Βͷධ൑͕ྑ͔͔ͬͨΒ
    ͦͷଞ

    ࣾһͷงғؾ΍จԽɺ
    Ձ஋؍ͳͲͰ
    ࢤ๬౓͸্ঢ͢Δ
    24
    ˞ࢀߟɿגࣜձࣾΞΠσϜਓͱ࢓ࣄݚڀॴʮ೥݄ଔۀ༧ఆऀͷब৬׆ಈʹؔ͢Δௐࠪ ೥݄೔࣌఺
    ʯ

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  25. ©2019 Wantedly, Inc.
    ࢤ๬౓͸ঃʑʹ্͕Δ͜ͱ͕ଟ͍
    ࢤ๬౓

    ࢤ๬౓ߴ͍ީิऀ
    ࣌ؒ
    ࢤ๬౓ͷ௿͍ީิऀ
    Թ౓Λ͋͛Δ࡞ۀ
    25

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  26. ©2019 Wantedly, Inc.
    ؔ܎ΛҭΈࢤ๬౓Λ্͛Δ
    ࣾһ΍ձࣾͱͷܧଓ઀఺Λ࣋ͭ
    26

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  27. ©2019 Wantedly, Inc.
    Lead Nurturing
    ϦʔυɾφʔνϟϦϯάʢҭ੒ʣ
    ؔ܎ΛҭΈࢤ๬౓Λ্͛Δ׆ಈ
    27

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  28. ©2019 Wantedly, Inc.
    Lead
    Nurturing
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    ೝ஌ͯ͠΋Βͬͨީิऀͷ
    ࢤ๬౓Λ্͛Δ͜ͱ͕
    ॏཁʹͳ͖ͬͯͨ
    Referrals
    = ࣾһ঺հ
    Awareness = ೝ஌
    28
    ैདྷͷ࠾༻ྖҬ

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  29. ©2019 Wantedly, Inc.
    Τϯήʔδͱ͸
    29
    Engage
    Awareness
    Interest
    Consideration
    Application
    Selection
    Hire
    Engage

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  30. ©2019 Wantedly, Inc.
    Engage
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage
    Referrals
    = ࣾһ঺հ
    Awareness = ೝ஌
    30
    ैདྷͷ࠾༻ྖҬ

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  31. ©2019 Wantedly, Inc.
    ࣾһͷ੒ޭΛॿ͚Δ͜ͱͰ
    ࠾༻͕͞ΒʹڧԽ͞ΕΔ
    31

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  32. ©2019 Wantedly, Inc.
    ϦϑΝϥϧ࠾༻࣮ࢪͷཧ༝͸ʮೖࣾޙʹఆணʯ͢ΔͨΊ
    ࠾༻Λܦ࿏ผʹ෼ੳ ࠾༻ܦ࿏͝ͱͷೖࣾޙఆண཰




    స৬αΠτ ΩϟϦΞαΠτ ΤʔδΣϯτ
    ϦϑΝϥϧ࠾༻ ௨஌ ͦͷଞ
    ถࠃͰ͸ѹ౗తʹϦϑΝϥϧ࠾༻͕ओྲྀ ϦϑΝϥϧܦ༝ͷࣾһ͸ఆண͠΍͍͢
    ࢀরݩɿถࠃ+PCWJUFࣾௐࠪ 32
    ఆண཰





    ೥໨ ೥໨ ೥໨
    ϦϑΝϥϧܦ༝ ΩϟϦΞαΠτ స৬αΠτ

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  33. ©2019 Wantedly, Inc.
    Employee Success
    ΤϯϓϩΠʔʢैۀһʣͷαΫηεʢ੒ޭʣ
    EngagementΛߴΊΔ׆ಈ
    33

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  34. ©2019 Wantedly, Inc.
    Employee
    Success
    Interest = ڵຯ
    Consideration = ݕ౼
    Application = ΤϯτϦ
    Selection = બߟ
    Hire = ࠾༻
    Engage ೖࣾޙͷؔ܎ੑΛڧΊΔͷ͕େࣄʹ
    Referrals
    = ࣾһ঺հ
    Awareness = ೝ஌
    34
    ैདྷͷ࠾༻ྖҬ

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  35. ©2019 Wantedly, Inc.
    ֤εςοϓͷৄࡉͱ۩ମྫ
    35

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  36. ©2019 Wantedly, Inc.
    ੌ͘γϯϓϧͩͬͨ
    ैདྷͷ࠾༻
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Recruiting
    બߟ͔Β಺ఆঝ୚·Ͱ
    36

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  37. ©2019 Wantedly, Inc.
    Interest = ڵຯ
    Awareness = ೝ஌
    Consideration
    = ݕ౼
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruiter Employee Success
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    Employee
    Success
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    ͜Ε͔Βͷ࠾༻
    37

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  38. ©2019 Wantedly, Inc.
    Interest = ڵຯ
    Awareness = ೝ஌
    Consideration
    = ݕ౼
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruiter
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Recruitment Marketing
    Recruiting
    Employee
    Success
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    ͪͳΈʹɿϦΫϧʔτϝϯτɾϚʔέςΟϯάͱ͸
    38
    Employee Success

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    ͦΕͧΕͷεςοϓΛ
    ৄ͘͠ղઆ͍͖ͯ͠·͢
    39

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  40. ©2019 Wantedly, Inc.
    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    Awareness = ೝ஌
    Interest = ڵຯ
    Consideration
    = ݕ౼
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Employee
    Success
    40
    Recruiter Employee Success

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  41. ©2019 Wantedly, Inc.
    ஌ͬͯ΋Β͏
    ΦϯϥΠϯͰ୳ͯ͠໯͏
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    ʮ&BSOFE౒ྗΛͯ͠खʹೖΕͨʯʮ1BJE͓ۚ
    Λ෷ͬͯखʹೖΕͨʯʮ0XOFEॴ༗͍ͯ͠Δʯ
    ͕͋Γ·͢ɻͦͷதͰ΋σδλϧ࣌୅ʹ୆಄͖ͯ͠
    ͍ͯΔͷ͕&BSOFE΍0XOFEͷྖҬͰ͢ɻ͜ͷ෼
    ໺Λ৳͹͢ͱΦϯϥΠϯͰͷଘࡏײ͕૿͠ɺࣗࣾʹ
    ͍ͭͯ஌ͬͯ΋Β͍΍͘͢ͳΓ·͢ɻ
    EARNED PAID
    OWNED
    TwitterγΣΞ
    FacebookγΣΞ
    ޱίϛϨϏϡʔ
    PRهࣄ
    ϒϩά
    ࣗࣾαΠτ
    SNSνϟωϧ
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    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    41

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  42. ©2019 Wantedly, Inc.
    Blog
    Χϧνϟʔൃ৴ͷϕʔε
    ༷ʑͳൃ৴खஈ͕͋ΔதͰɺશͯͷ৘ใൃ৴ͷϕʔ
    εͱͯ͠ϒϩά͕ྑ͍ͱ͍͑·͢ɻཧ༝ͱͯ͠͸ɺ
    5XJUUFS΍'BDFCPPL౳Ͱ͸৘ใཻ౓͕খ͗͢͞ɺྲྀ
    Ε͍ͯͬͯ͠·ͬͯ஝ੵ͞Εਏ͔ͬͨΓɺϝοηʔδ
    ͕఻ΘΓਏ͔ͬͨΓ͢Δ͔ΒͰ͢ɻ
    ҰํͰɺϒϩάӡ༻͸ʮ͸͡ΊΔʯΑΓ͸ʮܧଓʯ
    ͕࠷େͷ՝୊Ͱ͢ɻࣗࣾͰαʔόΛͨͯͯϒϩάΛσ
    βΠϯ͢ΔͳͲɺॳظʹେܕ౤ࢿΛ͢ΔΑΓ͸ɺ·
    ͣ͸ϒϩάαʔϏεΛఏڙ͍ͯ͠ΔαʔυύʔςΟͷ
    ΋ͷ౳Λར༻ͯ͠খ࢝͘͞Ί·͠ΐ͏ɻ
    ೝ஌ܗ੒ํ๏ͷ۩ମྫ
    OWNED
    ίετߴ
    ίετ௿
    ετοΫ ϑϩʔ
    SNSνϟωϧ
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    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    42

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    ಈը
    :PV5VCF͸ҰେϓϥοτϑΥʔϜʹ
    εϚϗ͕ීٴͨ͠Γ௨৴ճઢ͕ڧԽ͞ΕͨΓͨ݁͠
    Ռɺಈը͸ए͍ੈ୅ͷؒͰେ͖͘ීٴ͍ͯ͠·͢ɻ
    ւ֎Ͱ͸ʮ4PEB4USFBNʯͱ͍͏ΠεϥΤϧͷձࣾ
    ͕࠾༻޲͚όΠϥϧಈըΛ࡞੒ͯ͠ສ࠶ੜΛ֫ಘ
    ͢ΔͳͲɺಈըΛ্ख͘׆༻ͨ͠ೝ஌ܗ੒͕ਐΜͰ
    ͍·͢ɻ
    ҰํͰಈը੍࡞͸4/4΍ϒϩάͱൺ΂ͯίετ΋͔
    ͔ΔͨΊɺνϟωϧΛӡ༻͍ͯ͘͠ΑΓ͸ɺϒϩά
    ΍5XJUUFSͱ͍ͬͨଞ4/4Ͱ୯ൃͰൃ৴͍ͯ͘͠Α͏
    ͳ࢖͍ํΛΦεεϝ͠·͢ɻ
    ಈըΛࢹௌ͠ɺ໿ׂͷब׆ੜ͕ࢤ๬౓্ঢ
    Լ͕ͬͨ
    2%
    มΘΒͳ͔ͬͨ
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    ্͕ͬͨ
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    େ্͖͕ͬͨ͘
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    ࢤ๬౓͸Ͳ͏มԽ͠·͔ͨ͠ʁ
    גࣜձࣾϓϧʔΫεʮ৽ଔ࠾༻ಈըͷඞཁੑʹؔ͢Δब׆ੜΞϯέʔτௐࠪʯ2018
    OWNED
    ೝ஌ܗ੒ํ๏ͷ۩ମྫ
    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    43

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    ΦϯϥΠϯͰͷίϛϡχέʔγϣϯ͕ൃୡ͢Δͱಉ
    ࣌ʹɺए͍ੈ୅͸ɺձࣾ΍ۀքͷนΛ௒͑ͯΦϑϥ
    ΠϯͰإΛ͋ΘͤΔϛʔτΞοϓ΍ษڧձ౳΁ͷࢀ
    Ճ͕ਐΜͰ͍·͢ɻ
    اը͕ॏ͗͢Δͱதʑ࣮ݱ͠ͳ͍ͷͰɺ͋·Γاը
    Λඞཁͱͤͣʹ࣮ݱ͢Δํ๏Ͱࣾ಺ษڧձʹࣾ֎
    ͷਓͷࢀՃ࿮Λ΋͏͚ͨΓɺΧδϡΞϧʹϐβ΍ण࢘
    Λ৯΂ͳ͕ΒࣾһͱަྲྀͰ͖ΔΠϕϯτΛ࣮ࢪ͢Δ
    ͳͲ·ͣ͸࢝ΊͯΈ·͠ΐ͏ɻ
    5XJUUFS΍'BDFCPPL1BHFͱ͍ͬͨιʔγϟϧϝσΟ
    Ξ͸ɺͦΕͧΕͷϢʔβ΁ͷಋઢͱͯ͠׆༻͠·͠ΐ
    ͏ɻ·ͨɺܧଓͯ͠ϑΥϩϫʔ਺Λ૿΍͢͜ͱͰձ
    ࣾͷ৘ใൃ৴ྗ΍Ϧʔνྗ͕ڧ͘ͳ͍͖ͬͯ·͢ɻ
    5XJUUFS΍'BDFCPPL1BHF͸ؾܰʹ࢝ΊΒΕΔͷ͕
    ڧΈͰ͕͢ɺΑ͋͘Δ໰୊͕ωλ੾Ε͠ߋ৽͕଺Δ
    ͱ͍͏΋ͷͰ͢ɻͰ͢ͷͰස౓ߴ͘ൃ৴ΑΓ͸ɺܧ
    ଓͯ͠ൃ৴Λଓ͚ΒΕΔΑ͏ମ੍΍ίϯςϯπͳͲ
    ઃܭͯ͠։࢝Ͱ͖ΔͱϕετͰ͢ɻ
    ࣗࣾΠϕϯτ
    ϦΞϧͰͷ઀఺͕Ωʔʹ
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    5XJUUFS΍'BDFCPPLɺ*OTUBHSBNͳͲ
    OWNED
    ೝ஌ܗ੒ํ๏ͷ۩ମྫ
    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    44

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    ࠷ۙ͸4/4ͷൃୡͰɺڵຯΛͦͦΔ৘ใ͸͋ͬͱ͍
    ͏ؒʹ޿·Γ΍͘͢ͳΓ·ͨ͠ɻͳͷͰɺ޿ࠂʹ͓
    ۚΛ͔͚ΔΑΓ͸ձࣾͷϢχʔΫͳʮࢪࡦʯ΍ʮ੍
    ౓ʯΛൃද͢Δͱେ͖֦͘ࢄ͞Εೝ஌͕ߴ·Δ܏޲
    ͕ڧ͋͘Γ·͢ɻ
    ҰํͰྲྀߦʹགྷΒ͞Εͯ࣍ʑͱࣖোΓͷྑ੍͍౓Λ
    ཚൃ͠ɺ࠷ऴతʹࣄۀཱ͕ͪߦ͔ͳ͘ͳ੍ͬͯ౓Λ
    ม͑ΔʢϦϞʔτۈ຿Λॖখ͢ΔͳͲʣͱ͍ͬͨࣄ
    ྫ΋૿͍͑ͯΔͷͰɺ੍౓ઃܭ͸௕ظతͳํ਑Λݟ
    ਾ͑ͯߦ͏ͷ͕ຊ࣭తͱ͍͑·͢ɻ
    ςϨϏ޿ࠂ͸ґવͱͯ͠େ͖ͳӨڹྗ͕͋ΔҰํͰɺ
    ͦΕҎ֎ͷϚεϝσΟΞʢ৽ฉɾࡶࢽɾϥδΦͳͲʣ
    ͸Өڹ͕খ͘͞ͳΓɺςϨϏͱ΢Σϒ޿ࠂͷ૊Έ߹
    Θ͕ͤॏཁʹͳ͖͍ͬͯͯ·͢ɻ
    ͱ͸͍͑QHͷσʔλΛΈͯ΋޿ࠂ͸શൠతʹӨ
    ڹྗ͕খ͍͞ͷͰɺͦΕΑΓ΋&BSOFE΍0XOFEϝ
    σΟΞʹ஫ྗ͢Δͷ͕௕ظతͳΠϯύΫτ͸͋Γͦ
    ͏Ͱ͢ɻ
    ೝ஌ܗ੒ํ๏ͷ۩ମྫ
    1. Lead Generation - ೝ஌Λܗ੒͢ΔͨΊʹ
    ޿ࠂ
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    PAID
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    ΠϯϑϧΤϯγϟϧͳ੍౓Λൃද͢Δ
    EARNED
    45

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    ܧଓ͠ͳ͍
    ػӡ͕ߴ·ͬͨλΠϛϯάͰҰ࣌తʹେྔͷ৘ใΛൃ৴͢Δ΋ͷͷɺ୲౰ऀ͕มΘΔ
    ͳͲͯ͠ܧଓ͞Εͳ͍
    ձࣾͷঢ়گ͕਺೥୯ҐͰܶతʹมԽ͢Δதɺެ։৘ใ͕ݹ͍΋ͷ͹͔Γʹ
    ୹ظͰଌΓ͗͢Δ
    ଈ࣌తͳޮՌΛظ଴͗ͯ͢͠ɺ୹ظ30*͕ѱ͍ͱ͙͢ʹ౤ࢿΛ΍Ίͯ͠·͏
    1. Lead Generation ͰؕΓ͕ͪͳ᠘
    1
    2
    46

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    ମ੍Λங͘
    ݸਓܳʹґଘ͠ͳ͍Α͏ʹɺ௕ظతͳൃ৴ʹ੹೚Λ࣋ͭ୲౰ऀΛͨͯΔͳͲͯ͠ମ੍
    Λங͖·͠ΐ͏
    ௕ظతʹΈΔ
    ೥ͰޮՌ͕ग़Δ΋ͷͱͯ͠ܧଓతʹώτɾϞϊɾΧωͷ౤ࢿΛ͠·͠ΐ͏
    1. Lead Generation Ͱͷղܾࡦ
    1
    2
    47

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  48. ©2019 Wantedly, Inc.
    Consideration
    = ݕ౼
    2. Lead Nurturing
    Awareness = ೝ஌
    Interest = ڵຯ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruiter
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Employee
    Success
    48
    Employee Success

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  49. ©2019 Wantedly, Inc.
    ࢤ๬౓
    Hot LeadʢԹ౓ͷߴ͍Ϧʔυʣ
    Cold LeadʢԹ౓ͷ௿͍Ϧʔυʣ
    Թ౓Λ͋͛Δ࡞ۀ
    Lead Generation Nurturing Conversion
    2. Lead Nurturing
    49

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  50. ©2019 Wantedly, Inc.
    Consideration
    = ݕ౼
    2. Lead Nurturing - Soft Selection ͱ͸
    Awareness = ೝ஌
    Interest = ڵຯ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ީิऀ
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ ϑΥϩϫʔɾTalent Pool
    ๚໰ऀ
    Employee
    Success
    50
    Recruiter Employee Success

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  51. ©2019 Wantedly, Inc.
    ιϑτɾηϨΫγϣϯ
    ຊબߟͷલͷιϑτͳબߟ
    ιϑτͳηϨΫγϣϯ͸ɺʮΠϯλʔϯγοϓʯ΍
    ʮ༡ͼʹߦ͘ʯʮΠϕϯτ΁ͷࢀՃʯʮࣾһ঺հͰ
    "54ʢ"QQMJDBOU5SBDLJOH4ZTUFNʣʹ௥Ճ͞Εͨ
    ਓʯͳͲ༷ʑͳ΋ͷ͕͋Γ·͕͢ɺͦΕͧΕͷಛ௃
    Λ͓͑ͯ͞࢖͍͜ͳ͢ඞཁ͕͋Γ·͢ɻ
    ಛ௃ͱͯ͠͸ɺʮෆಛఆଟ਺ͷީิऀʯͱ઀఺Λ࣋
    ͭͷͰ͸ͳ͘ɺ͋Δఔ౓ɺࣗࣾͱϚον͍ͯ͠Δީ
    ิऀ࠾༻͍ͨ͠ͱࢥ͍ͬͯΔީิऀʹߜΓࠐΜͰ઀
    ఺Λ࣋ͭΞϓϩʔνʹͳΓ·͢ɻ
    બߟʹ͍ۙ
    બߟ͔Βԕ͍
    ฼਺গ ฼਺ଟ
    ࣗࣾΠϕϯτ
    WantedlyͳͲ
    ΧδϡΞϧ໘ஊ
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    2. Lead Nurturing - Soft Selection ͱ͸
    51
    ˞"QQMJDBOU5SBDLJOH4ZTUFNͱ͸ɿ
    ީิऀ؅ཧγεςϜͷ͜ͱͰɺถࠃͰ͸(SFFOIPVTF΍-FWFS͕୅දత

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  52. ©2019 Wantedly, Inc.
    2. Lead Nurturing - ڵຯܗ੒ͱ͸
    Awareness = ೝ஌
    Interest = ڵຯ
    Consideration
    = ݕ౼
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ީิऀ
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ ϑΥϩϫʔɾTalent Pool
    ๚໰ऀ
    Employee
    Success
    52
    Recruiter Employee Success

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  53. ©2019 Wantedly, Inc.
    ڵຯܗ੒
    ݸผʹϑΥϩʔΞοϓΛͯ͠઀఺Λ࣋ͭ
    ݱࡏɺ5XJUUFS΍'BDFCPPLͱ͍ͬͨ4/4ɺͦͯ͠"54
    ΍ϝʔϧͱ͍ͬͨπʔϧΛར༻ͯ͠ɺҰ౓ߜΓࠐΜͩ
    ީิऀʹରͯ͠ܧଓ઀఺Λ࣋ͭ͜ͱ͕ՄೳͰ͢ɻ
    ӈͷਤͰ͸ɺͲͷΑ͏ͳܧଓ઀఺͕Մೳ͔Ϛοϐϯ
    άΛͯ͠Έ·ͨ͠ɻ
    ڧ͍1VTI
    ऑ͍1VTI
    ΦϯϥΠϯ ΦϑϥΠϯ
    ϑΥϩϫʔʹί
    ϯςϯπΛ഑৴
    εΧ΢τͰ
    Πϕϯτট଴
    ఆظతʹձ͏
    ఆظతʹνϟοτ
    ίϯςϯπΛݸผʹ
    νϟοτ౳ͰૹΔ
    ϑΥϩϫʔʹ
    ΠϕϯτҊ಺
    2. Lead Nurturing - ڵຯܗ੒ͱ͸
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  54. ©2019 Wantedly, Inc.
    Consideration
    = ݕ౼
    Awareness = ೝ஌
    Interest = ڵຯ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ๚໰ऀ ީิऀ
    Recruiter Employee Success
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ ϑΥϩϫʔɾTalent Pool
    Employee
    Success
    2. Lead Nurturing - ݕ౼ϑΣʔζͱ͸
    54

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    2. Lead Nurturing - ݕ౼ϑΣʔζͱ͸
    બߟʹਐΜͰ໯͏
    ΰʔϧ͸ೖࣾͷઌͷఆண
    ͔͜͜Β͸ɺඞཁͳ৘ใΛఏڙͨ͠Γɺ࣮ࡍʹʮબ
    ߟʹਐΜͰΈ·ͤΜ͔ʯͱ࿈བྷ͢ΔࣄʹͳΓ·͢ɻ
    ఏҊ͢Δ಺༰ɾλΠϛϯά͸ɺ͜͜·ͰͷաఔͰ৬
    ຿ܦྺॻͳͲʹΑΔද޲͖ͷࢤ޲ੑ͚ͩͰ͸ͳ͘ɺ
    ΧδϡΞϧʹฉ͚ͨ৘ใ΍ߦಈʹΑͬͯਂ͘ࢤ޲ੑ
    ΛཧղͰ͖͍ͯΔ͜ͱ͕ڧΈʹͳ͍ͬͯΔ͸ͣͰ͢ɻ
    ·ͨɺೖ͕ࣾΰʔϧͰ͸ͳ͘׆༂͠ఆண͢Δͱ͜Ζ
    ·Ͱ͕͓ޓ͍ͷΰʔϧͳͷͰɺձࣾͷྑ͍໘͚ͩͰ
    ͸ͳ͘ѱ͍໘ɺձࣾͰେࣄʹ͍ͯ͠ΔՁ஋؍ͳͲΛ
    ͔ͬ͠Γ఻͓͑ͯ͘͜ͱ͕େࣄͰ͢ɻ
    55

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    ܧଓ઀৮ϙΠϯτ͕ͳ͍
    4/4Ͱͭͳ͕ͬͨΓ"54ʹ࿈བྷઌΛ௥Ճ͢ΔͳͲɺܧଓ઀఺Λ࡞Ε͍ͯͳ͍اۀ͕େ൒Ͱ͢
    ઀৮λΠϛϯά͕ඇՊֶత
    ʮ4UBZJOUPVDIʯͷ৔߹΋ɺࢁצͰఆظతʹ࿈བྷΛͯ͠ɺλΠϛϯά্͕ख͘߹͑͹
    స৬Λߟ͑ͯ໯͑ΔͳͲඇՊֶతͳΞϓϩʔν͕େ൒Ͱ͢
    ޮՌଌఆ͕୹ظత͗͢Δ
    ʮࠓ͙͢࠾༻Ͱ͖Δਓࡐʯʹ͔͠ڵຯ͕ͳ͍৔߹͸ɺφʔνϟϦϯά͸ద͍ͯ͠·ͤΜ
    2. Lead Nurturing ͰؕΓ͕ͪͳ᠘
    1
    2
    3
    56

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  57. ©2019 Wantedly, Inc.
    ܧଓ઀఺Λ࣋ͯΔπʔϧΛ͔ͭ͏
    ܧଓ઀఺Λ࣋ͭͨΊʹ͸ɺ4/4΍"54ͱ͍ͬͨπʔϧͷಋೖ͕༗ޮͰ͢
    πʔϧʹΑͬͯ͸࠷దͳ࿈བྷλΠϛϯά͕Θ͔Δ΋ͷ΋͋Γ·͢
    ௕ظతʹROIΛܭࢉ͢Δ
    ʮ࠾༻͢Δͷʹ೥͔͔ͬͨʯͱ͍ͬͨ࿩Λฉ͖·͕͢ɺຊ౰ʹ࠾༻͍ͨ͠ͱࢥͬͨਓ
    ͸࣌ؒΛ͔͚ͯ೥୯ҐͰ௥͏͜ͱ͕౰ͨΓલͰ͢ɻࠊΛਾ͑ͯ30*ΛܭࢉͰ͖ΔΑ͏ͳ
    ೝࣝΛνʔϜ಺Ͱ΋ڞ༗͓͖ͯ͠·͠ΐ͏
    2. Lead Nurturing Ͱͷղܾࡦ
    1
    2
    57

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  58. ©2019 Wantedly, Inc.
    Consideration
    = ݕ౼
    3. Recruiting
    Awareness = ೝ஌
    Interest = ڵຯ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruiter Employee Success
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Employee
    Success
    58

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    3. Recruitingબߟͱ࠾༻
    ࠾༻ϑΣʔζ
    ͜͜Ͱؒҧ͑ͳ͚Ε͹ೖࣾޙ׆༂ͯ͘͠ΕΔ
    ΞʔϦʔεςʔδͷελʔτΞοϓͰΑؕ͘Γ͕ͪͳ
    ࣦഊ͕ɺʮ࠾༻ج४ʯΛఆΊ͍ͯͳ͍ͱ͍͏͜ͱͰ͢ɻ
    ࠾༻ج४Ͱ͕͢ɺ࠷΋େࣄͳͷ͸ʮձࣾͷϏδϣϯ΍
    Ձ஋؍ʯͱݸਓͷʮ΍Γ͍ͨࣄɺ࢖໋ײɺϥΠϑελ
    Πϧ΍Ձ஋؍ʯ͕اۀͷ΋ͷͱϚον͍ͯ͠Δ͔Ͳ͏
    ͔Ͱ͢ɻ
    ಉ࣌ʹɺʮ͓ޓ͍ͷظ଴஋ͷ͢Γ߹Θͤʯ΋େࣄʹͳ
    Γ·͢ɻձ͕ࣾͲͷΑ͏ʹݸਓʹίϛοτ͢Δʢ৚݅
    ໘΍࢓ࣄ಺༰ͳͲʣ୅ΘΓʹɺݸਓ͸اۀʹͲ͏ίϛο
    τ͢Δ͔ʢͲͷΑ͏ͳ੒ՌΛ΋ͨΒ͢ݟ௨͔͠ʣ͕ͣ
    Ε͍ͯΔͱɺೖࣾޙʹ໰୊͕ද໘Խ͠·͢ɻ
    ձ͕ࣾ໨ࢦ͢ੈք؍ɾվળ͍ͨ͠՝୊ײʹରͯ͠ɺ
    ݸਓͷ໨ࢦ͢ੈք؍ɾ࢖໋ײ͸Ϛον͍ͯ͠Δ͔
    Λ֬ೝ͠·͠ΐ͏ɻ
    ݸਓͷ
    WILL/VALUE
    ձࣾͷ
    VISION/VALUE
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    VALUE
    ձࣾͷେࣄʹ͍ͯ͠ΔՁ஋؍ʢಇ͖ํɺධՁ͢Δ
    ࢿ࣭ɺظ଴͢Δࣄۀ΁ͷίϛοτײʣͳͲΛࣄ
    લʹ͢Γ߹ΘͤΔͷ͸ඇৗʹେࣄͰ͢ɻ
    59

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  60. ©2019 Wantedly, Inc.
    Consideration
    = ݕ౼
    4. Employee Success
    Awareness = ೝ஌
    Interest = ڵຯ
    Application
    = ΤϯτϦ
    Selection
    = ຊબߟ
    Hire = ࠾༻
    Engage
    ๚໰ऀ ީิऀ
    ϑΥϩϫʔɾTalent Pool
    Recruiter Employee Success
    Recruitment Marketer
    Soft Selection
    = બߟ
    ैۀһ ఏএऀ
    BlogɺSNSɺಈըɺ
    ΠϕϯτɺPRɺ޿ࠂ
    ΦϯϘʔσΟϯά͔Β
    ఆணɺ׆༂·Ͱ
    Lead
    Generation
    Lead
    Nurturing Recruiting
    ৄࡉ৘ใͷఏڙɺ
    ݸผͷϑΥϩʔΞοϓʢձ͏ɺݸผΠϕϯτʣ
    બߟ͔Β಺ఆঝ୚·Ͱ
    ୲౰ɿ
    ର৅ɿ
    Employee
    Success
    60

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    4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ
    ͢ͳΘͪʮࣾһͷ੒ޭʯ
    ΤϯϓϩΠʔαΫηε
    ࠷ۙ͸ʮΧελϚʔαΫηεʯͱ͍͏৬छ͕ੜ·Εͯ
    ͍·͕͢ɺͦΕ͸͢ͳΘͪʮ঎඼Λߪೖͯ͘͠Εͨސ
    ٬͕ɺͦͷ঎඼Λ׆༻ͯ͠੒ޭ͢ΔͷΛࢧԉ͢Δʯͷ
    ͕ΰʔϧͰ͢ɻ
    ࣾһͷΤϯήʔδϝϯτΛߴΊΔϓϩηεΛʮΧελ
    ϚʔαΫηεʯͱدͤͯʮΤϯϓϩΠʔʢैۀһʣα
    Ϋηεʯͱ࠷ۙ͸ݺΜͩΓ͠·͕͢ɺʮೖࣾͯ͘͠Ε
    ͨࣾһ͕ɺࣗࣾͰͷΩϟϦΞΛ௨ͯ͡੒ޭ͢ΔͷΛॿ
    ͚Δʯͷ͕ΰʔϧʹͳΓ·͢ɻ
    61

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    ݹͯ͘৽͍͠
    ΤϯϓϩΠʔαΫηεͷ࣌ؒ࣠
    ΤϯϓϩΠʔαΫηε͕શ͘৽͍֓͠೦͔ͱ͍͏ͱɺ
    ͦ͏Ͱ͸͋Γ·ͤΜɻ
    ࠓ·Ͱͷ೔ຊاۀ΋ߟ͑ͯདྷ͍ͯΔ΋ͷͷɺऴ਎ޏ
    ༻͕લఏͷ࣌ؒ࣠Ͱઃܭ͞Ε͍ͯ·ͨ͠ɻࣾһͱͷ
    ௕ظܖ໿Λલఏʹߟ͑Δͱɺ৽چͷ੍౓ͷ੔߹ੑʹ
    ؾΛ࢖͏ඞཁ͕͋ͬͨΓɺ௕ظؒӡ༻ͯ͠΋໰୊͕
    ͳ͍͜ͱΛ୲อͨ͠ίϯαόͳ΋ͷʹͳΔ܏޲͕͋
    Γ·ͨ͠ɻҰํͰ࠷ۙ͸ɺਓࡐ͕ྲྀಈԽ͢Δ࣌୅ͷ
    มԽʹ߹Θͤɺର৅ͱͳΔࣾһɺࣄۀܗଶʹ߹Θͤ
    ͨߟ͑ํ͕ඞཁͱͳ͍ͬͯ·͢ɻ
    Ұ؏ੑɾ੔߹ੑ͕େࣄ
    Aࣾ
    ௕ظؒͰҭ੒
    ଟ͘ͷ෦ॺ΍஍ҬΛࣾ಺ͰճΔͳͲͰਓͷͭͳ͕Γ΍
    ΩϟϦΞΛ࡞ΔਓʹΑΓఆ೥ޙͷΩϟϦΞ΋อূ ࡀ

    ࣄۀɾࣾһͷಛ࣭ʹͦͬͨઃܭ
    ΩϟϦΞ͸ݸਓ͕ߟ͑Δ


    Aࣾ Bࣾ
    Cࣾ
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    4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ
    62

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    ೖΓޱׂ͕
    ʮࣾһͷ੒ޭʯͷఆٛʹ߹ͬͨਓΛ࠾༻͢Δ
    ࣾһͷΤϯήʔδϝϯτΛߴΊΔ্Ͱୈεςοϓ͕
    ʮࣾһͷ੒ޭʯͷఆٛͰ͢ɻʮڅ༩ΛԿΑΓՔ͙ʯͷ
    ͕੒ޭͳͷ͔ʮݸਓͱͯ͠શ͘ҧ͏ΩϟϦΞͰҰఆͷ
    ੒ՌΛग़͢ʯͷ͕੒ޭ͔ͳͲɺఆٛ͸اۀͦΕͧΕͰ
    ༏ྼ͸͋Γ·ͤΜ͕ʢϑΣʔζʹΑͬͯมΘΔ͜ͱ
    ΋ʣɺ·ͣ͸ఆٛ͠ͳ͍ͱ࢝·Γ·ͤΜɻ
    ୈεςοϓ͸ɺఆٛΛͨ͠ޙʹͦ͜ʹ߹ͬͨਓ͚ͩ
    Λ࠾༻͍ͯ͘͠ͱ͍͏࢟੎Ͱ͢ɻํ਑ͱͣΕ͍ͯΕ͹
    ೖࣾޙʹ͓ޓ͍͕ෆ޾ʹͳΓ·͢ɻ
    ୈεςοϓ͸ɺ೔ʑͷࢪࡦͷதͰʮ੒ޭ౓߹͍ʯΛ
    ܭଌ͠ɺվળ͢΂͘1%$"Λ·Θ͍ͯ͘͠ࣄͰ͢ɻ
    3. վળࢪࡦ
    2. ʮ੒ޭʯͷ
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    4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ
    63

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    4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ
    ʮࣾһͷ੒ޭʯͷଌΓํ
    γʔϯʹΑͬͯ࢖͍Θ͚Δ
    ʮࣾһͷ੒ޭʯͷࢦඪʹ͸༷ʑͳ΋ͷ͕͋Γ·͢ɻ
    ௕ظతͳࢦඪ͸ʮఆண཰ʯ΍ʮ཭৬཰ʯͰ͕͢ɺͦ
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    ͦΕΑΓ͸ɺΑΓઌߦࢦඪ͕ඞཁͱͳΓ·͢ɻ
    ઌߦࢦඪͱͯ͠఻౷తʹ͸ɺ௚઀໘ஊΛͯ͠ఆੑత
    ͳ৘ใΛೖख͢Δ͙Β͍͔͠खஈ͕͋Γ·ͤΜͰ͠
    ͨɻͦΕ͕࠷ۙ͸ɺఆظతʹΞϯέʔτΛ࣮ࢪͯ͠
    ࣾһͷϞνϕʔγϣϯΛఆྔԽ͠ɺͦͷมԽΛ΢Υο
    νͨ͠ΓɺPOͱ͍࢛ͬͯ൒ظ΍൒ظͷਓࣄ໘ஊΛ
    ଴ͨͣͱ΋ɺΑΓසൟʹ্௕ͱ࿩͢λΠϛϯάΛઃ
    ͚Δاۀ͕૿͍͑ͯ·͢ɻ
    ਓࣄ໘ஊ
    γεςϜಋೖ
    1on1
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    ස౓௿͍
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    15 Five
    ͦͷଞΤϯήʔδϝ
    ϯτଌఆγεςϜ
    64

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    4. Employee Success - ΤϯήʔδϝϯτΛߴΊΔ
    ʮࣾһͷ੒ޭʯͷͨΊͷࢪࡦ
    ༷ʑͳ੾ΓޱͰࢪࡦΛ࣮ࢪ͢Δ
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    ͸ɺ༷ʑͳཁૉ͕͋Γ·͢ɻถࠃͷྟচ৺ཧֶऀɾ
    ϋʔζόʔά͕ఏএ͍ͯ͠ΔʮೋཁҼཧ࿦ʯͰ͸ɺ
    ࢓ࣄͷϞνϕʔγϣϯ͸ʮಈػ͚ͮཁҼʯͱʮӴੜ
    ཁҼʯʹ෼͚ΒΕ·͢ɻձ͕ࣾਓن໛ͷͲϕϯ
    νϟʔ͔ΒਓҎ্ͷ੒௕اۀʹมΘ͍ͬͯ͘த
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    ࠓҰ൪ඞཁͳͷ͸ʮҙٛʯ
    Ϟνϕʔγϣϯ3.0
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    Ε͸೥ʹൃද͞Εͨ΋ͷͰͨ͠ɻͦΕʹରͯ͠
    ೥ʹൃץ͞ΕͨμχΤϧɾϐϯΫஶʮϞνϕʔ
    γϣϯʯͰ͸ɺೋཁҼཧ࿦ΑΓҰาਐԽͨ͠ɺσ
    δλϧ࣌୅ͷݱ୅ʹ߹ͬͨ΋ͷ͔΋͠Ε·ͤΜɻ
    ʮೋཁҼཧ࿦ʯΑΓ΋ʮϞνϕʔγϣϯʯͰڧௐ
    ͞Ε͍ͯΔͷ͸ʮ163104&ʯͰ͢ɻ͜Ε͸ҙ༁͢Δ
    ͱʮϏδϣϯɺϛογϣϯɺେٛʯͱ͍ͬͨɺԿͷͨ
    ΊʹࣄۀΛ͍ͯ͠Δͷ͔ͱ͍ͬͨɺݸʑਓΑΓେ͖
    ͍ʮҙٛʯʹͳΓ·͢ɻ
    MASTERY AUTONOMY
    PURPOSE
    ҙٛͷൃ৴͸ܦӦऀͷ࢓ࣄͰ͕͢ɺΤϯϓϩΠʔαΫηε
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    ੍౓࡞Γ͕໨తԽͯ͠͠·͏
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    ͲʣτϨϯυʹགྷΒ͞Ε੍ͯ౓࡞Γ͕໨తԽͨ݁͠Ռຊۀ͕ࣦ଎͠ɺ݁Ռతʹࣾһʹ໎࿭Λ͔͚Δ
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    ࠷ॏཁࢦඪΛ໌֬Խ͢Δ
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    ࠾༻୲౰ͷΩϟϦΞͷมԽ
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    Consideration
    = ݕ౼
    3ͭʹ෼͔Ε͍ͯ͘ΩϟϦΞ
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    ࣠଍͸ʮਓؒྗʯ
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    ͱ͸͍͑ɺ࠷ऴతʹ͸ީิऀʹର໘Ͱձ͏ࡍͷਓؒ
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    ͕νʔϜʹਓ͍Δͱྑ͍͔΋͠Ε·ͤΜɻ
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    ϦΫϧʔτϝϯτϚʔέλʔͷΩϟϦΞύε
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    "QQMFͱ͍ͬͨେاۀͰ͸౰ͨΓલͷ৬छʹ Appleຊࣾ࠾༻αΠτ͔ΒҾ༻ʢͨͩ͠ݱࡏ͸͢Ͱʹืूऴྃʣ
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    ΤϯϓϩΠʔαΫηεͷΩϟϦΞύε
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    2020೥ʹ޲͚ͯͷ3େτϨϯυ
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    τϨϯυ1
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    γʔϯʹ͓͍ͯͷࣗಈԽ͕ಋೖ͞Ε͍ͯ·͢ɻ
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    τϨϯυ2
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    λϨϯτϓʔϧ
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    Consideration
    = ݕ౼
    Wantedly Admin ͸Lead Generation ͱNurturing ʹಛԽͨ͠αʔϏε
    Awareness = ೝ஌
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    Consideration
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  82. ©2019 Wantedly, Inc.
    Consideration
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  83. ©2019 Wantedly, Inc.
    Consideration
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    Interest = ڵຯ
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    Wantedly ʹ͍ͭͯ
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