Video Promotion

Video promotion is an important part for any marketing campaign. People prefer to watch a video, not to read an article or advertising. Cool video helps you to attract more users and customers. In mobile app marketing it can help you promote app in google play. Video is a key factor of your ASO. People, who works in mobile app industry know about the importance of ASO for the success.

Transcript

1. VIDEO PROMOTION OF YOUR MOBILE APPLICATION DONE RIGHT, AN APP DEMO OR APP PROMO VIDEO FOR YOUR APP CAN BRING YOU SEVERAL MARKETING BENEFITS TO BOOST YOUR APPS VISIBILITY, USER ENGAGEMENT, AND ULTIMATELY THE DOWNLOADS. HERE ARE JUST 7 OF THE BENEFITS THAT MARKETING YOUR APP WITH VIDEO CAN PROVIDE FOR YOU PEOPLE ARE MORE AND MORE SOLICITED NOWADAYS, AND THEY’D RATHER BE SHOWN IN A MINUTE WHAT IS YOUR APP ALL ABOUT THAN HAVE TO READ THROUGH YOUR WEBSITE OR YOUR PRESS RELEASE. IF A PICTURE IS WORTH A THOUSAND WORDS… DONE RIGHT, AN APP DEMO OR APP PROMO VIDEO FOR YOUR APP CAN BRING YOU SEVERAL BENEFITS. HERE ARE SOME OF THEM.
2. APP VIDEO BENEFIT 1: SUM UP YOUR APP IN 1 MINUTE OR LESS INSTEAD OF HAVING PEOPLE READ ABOUT YOUR APP, OR LOOK AT STATIC SCREENSHOTS, WITH A DEMO VIDEO YOU CAN SHOWCASE AND EXPLAIN YOUR APP IN A VERY SHORT TIME. AND DO IT YOUR WAY, ALLOWING YOU TO EMPHASIZE WHAT YOU WANT. PRODUCE OR HAVE SOMEONE PRODUCE AN EXCITING AND DYNAMIC APP VIDEO, KEEP IT UNDER 1 MINUTE (1M30 MAX) AND MAKE SURE YOU GET YOUR POINT ACROSS. DON’T TRY TO SHOW EVERY LITTLE FEATURES OF YOUR APP, PEOPLE WON’T REMEMBER THEM.
3. APP VIDEO BENEFIT 2: “EDUCATE” YOUR USERS IT GOES WITHOUT SAYING THAT YOUR APP SHOULD BE EASY TO USE, BUT BY WATCHING THE APP IN USE AND THE KEY FEATURES (FUTURE) APP USERS GET A BETTER IDEA OF HOW TO NAVIGATE YOUR APP EFFICIENTLY AND WILL UNDERSTAND IT BETTER.
4. APP VIDEO BENEFIT 3: CREDIBILITY COMPETITION ON THE MOBILE APP STORES IS GETTING TOUGHER AND TOUGHER, AND SOME APPS ARE NOT WORTH DOWNLOADING. A GOOD VIDEO WILL SHOW YOU’RE SERIOUS ABOUT YOUR APP: IT WILL GIVE YOU AND YOUR APP ADDITIONAL CREDIBILITY, WHICH MIGHT VERY WELL LEAD TO A DOWNLOAD. IT’S ALSO TRUE WHEN YOU’RE CONTACTING A BLOGGER OR A JOURNALIST TO REQUEST AN APP REVIEW.
5. App Video Benefit 4: Have people remember your app Think about it: in a great promo video you can show your app icon, screenshots or video captures of your app and real-life usage of your application where viewers can see the interactions they will have with your app. Using great visuals, special effects, music and/or voice over you can not only explain your app better and get people excited about it: you can also create an emotional connection. If they don’t download your app straight away, it will help them remember it.
6. App Video Benefit 5: Call-to-action Just after you showcased your app, your video can contain a clear call-to-action telling to go “download the app today” that is more likely to get the viewer to take action than text on a page.
7. App Video Benefit 6: SEO You’ve heard it before, YouTube is the 2nd search engine. Having a video is a great way to be found for specific keywords and you can put it on several platforms (YouTube, Vimeo, Dailymotion, etc.). Also, search engines now give a lot of value to video content, and videos show up really high in the rankings.
8. APP VIDEO BENEFIT 7: EASY TO SHARE AND EMBED PEOPLE ARE MORE LIKELY TO SHARE AN INTERESTING VIDEO THEY COME ACROSS THAN AN ARTICLE, ESPECIALLY IF IT’S WELL DONE AND EXCITING. ALSO, AN APP DEMO OR PROMO VIDEO IS A GREAT WAY FOR BLOGS OR ONLINE NEWSPAPERS TO ADD VALUE TO THEIR POSTS AND SHOW THEIR READERS WHAT YOUR APP IS ALL ABOUT. VIDEOS CAN BE EASILY EMBEDDED, AND IT CAN END UP ON SEVERAL WEBSITES WITHOUT MUCH EFFORT FROM THEIR OWNERS (WITH NO FEAR OF DUPLICATE CONTENT).