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Fear and Loathing At The Malaga Digital Marketing Meetup

Fear and Loathing At The Malaga Digital Marketing Meetup

A second outing for a personal presentation that covers some personal stuff but also that using your brains and eyes...

Described like this by the organisers :)

"Join us for an evening of enlightenment, disruption, and the unveiling of a new era in SEO – because in “Las Málaga”, fear and loathing make way for progress and audacity.

This is not just another talk; it’s a declaration of independence from outdated norms. As we explore the changing times in the digital realm, Wayne will empower us with insights that transcend the conventional, getting us to embrace innovation fearlessly.

This event is a must-attend for anyone navigating the complex world of SEO, digital marketing enthusiasts, and those ready to challenge the norms."

Wayne Barker

January 31, 2024
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Transcript

  1. Hi. A couple of things first.

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  2. I guess I’m kinda new here

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  3. So. A bit about me.

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  4. Yeah righto.
    Who gives a fuck.
    You wanna
    learn stuff.

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  5. So here we go.

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  6. I have a formula for this stuff.

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  7. Pop culture + something + SEO (maybe
    introduce quotes) = presentation

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  8. Everyone claps. Wayne still goes home with
    imposter syndrome.

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  9. So. Going against the earlier slide I may say
    something about me.

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  10. Love me. Feed my ego.

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  11. Right. 2020 was a bit of a dick right?

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  12. Break the rules. I'm not saying
    anything for a while

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  13. I thought this was gonna be a fun
    presentation Wayne.

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  14. And shouldn’t this be about
    digital marketing?

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  15. Hold your horses.

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  16. I've not done being depressing yet.

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  17. Remember I said that 2020 was more than
    just a little bit shit?

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  18. Well I’m not one to brag but…
    mine was quite bad on top of that shit.

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  19. I’m not looking for sympathy. Trust me.

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  20. It was shit for all of us. But I do have a
    reason for talking about it.

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  21. So, this is what happened to
    me during lockdown.

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  22. YOU CAN LOOK AWAY NOW AMY

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  23. YOU CAN LOOK BACK NOW AMY

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  24. Lockdown was fun.
    2 months in a hotel.
    2 days in a hotel.
    3 months in temporary accommodation.
    2 more days in a hotel.

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  25. We took the bullshit by the horns and
    packed all our shit and moved to Malaga.

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  26. “A man who
    procrastinates in his
    choosing will
    inevitably have his
    choice made for him
    by circumstance.”
    ― Hunter S. Thompson

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  27. Couple of days in a hotel. Airbnb for a
    month. A house that didn’t work out.
    Same Airbnb. And we now have a home
    again.

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  28. So. Wayne.
    Why are you telling me this?

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  29. Things change. Be brave.
    Take the bullshit by the horns.

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  30. “Never turn your back
    on fear. It should
    always be in front of
    you, like a thing that
    might have to be
    killed.”
    ― Hunter S. Thompson

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  31. So. This does relate to SEO.

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  32. Shit changes. A lot.

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  33. Shit changes. A lot.

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  34. Shit changes. A lot.

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  35. So what’s everyone doing right now?

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  36. So what’s everyone doing right now?

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  37. So what’s everyone doing right now?

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  38. Don’t rely on old SEO checklists.

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  39. Don’t rely on LIKELY BULLSHIT SEO
    checklists.

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  40. That probably don’t relate to your site. To
    your business. To your niche.

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  41. I’m not saying don’t do the basics.

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  42. But best practice doesn’t cut it when
    everyone is doing it.

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  43. Google is going to throw you curveballs.

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  44. Take the bullshit by the horns and step
    out of your comfort zone. Be brave.

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  45. Spotting changes.

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  46. Don’t go back to your trusted checklists.

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  47. Its about using your eyes and gathering
    data. Not out of date checklists.

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  48. Don’t fear the scraper. Don’t blindly trust
    experts. Trust your eyes. Step away from
    what has come before.

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  49. SEO isn’t just words and HTML and stuff.
    …It’s everything.

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  50. Don’t fear stepping away from that
    checklist and process.

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  51. Ask for forgiveness not permission.

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  52. What do the sites that rank well
    actually look like?

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  53. You now have a bank of images of the
    design of sites that do rank

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  54. Not a sodding old checklist

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  55. Lets dig deeper

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  56. ALL THE THINGS

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  57. Benchmark. No old fashioned checklist

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  58. Figure out who owns the SERPs.

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  59. Figure out what’s ranking for what.

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  60. Figure out what’s ranking for what.

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  61. Figure out what’s ranking for what.

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  62. Figure out what’s ranking for what.

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  63. Figure out what’s ranking for what.

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  64. Figure out what has changed and why.

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  65. Figure out what has changed and why.

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  66. Figure out what has changed and why.

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  67. Figure out what has changed and why.

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  68. Benchmark. That’s your new checklist.

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  69. It takes guts to step away from how you’ve
    always done things.
    Be brave. Have no fear

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  70. It doesn’t matter how bad shit is. There’s always something
    that can be done. Even the worst can look beautiful.

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  71. There’s ALWAYS light at the end
    of the tunnel.

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  72. It’s not always perfect.

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  73. But you have to make decisions for
    the long term. Be brave.

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  74. Skate where the fuckin puck is going.

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  75. That’s how you win long term.

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  76. It will work out.

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  77. We can win. Just be brave. Don’t follow…

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  78. Just don’t follow….

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  79. The fuckin sheep…

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  80. Be brave. Don’t follow the herd.

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  81. Thank you. I take questions, insults and
    payment in beer…

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  82. “Good people
    drink good beer.”
    ― Hunter S. Thompson

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