Fear and Loathing At The Malaga Digital Marketing Meetup

A second outing for a personal presentation that covers some personal stuff but also that using your brains and eyes...

Described like this by the organisers :)

"Join us for an evening of enlightenment, disruption, and the unveiling of a new era in SEO – because in “Las Málaga”, fear and loathing make way for progress and audacity.

This is not just another talk; it’s a declaration of independence from outdated norms. As we explore the changing times in the digital realm, Wayne will empower us with insights that transcend the conventional, getting us to embrace innovation fearlessly.

This event is a must-attend for anyone navigating the complex world of SEO, digital marketing enthusiasts, and those ready to challenge the norms."

Transcript

2. Hi. A couple of things first.
3. I guess I’m kinda new here
8. So. A bit about me.
9. Yeah righto. Who gives a fuck. You wanna learn stuff.
11. So here we go.
12. I have a formula for this stuff.
13. Pop culture + something + SEO (maybe introduce quotes) = presentation
14. Everyone claps. Wayne still goes home with imposter syndrome.
15. So. Going against the earlier slide I may say something about me.
17. Love me. Feed my ego.
18. Right. 2020 was a bit of a dick right?
19. Break the rules. I'm not saying anything for a while
31. I thought this was gonna be a fun presentation Wayne.
32. And shouldn’t this be about digital marketing?
33. Hold your horses.
34. I've not done being depressing yet.
35. Remember I said that 2020 was more than just a little bit shit?
36. Well I’m not one to brag but… mine was quite bad on top of that shit.
37. Sorry.
38. I’m not looking for sympathy. Trust me.
39. It was shit for all of us. But I do have a reason for talking about it.
40. I think.
41. Sorry.
42. So, this is what happened to me during lockdown.
43. April 21st
44. 4pm
45. YOU CAN LOOK AWAY NOW AMY
49. YOU CAN LOOK BACK NOW AMY
50. Lockdown was fun. 2 months in a hotel. 2 days in a hotel. 3 months in temporary accommodation. 2 more days in a hotel.
51. Then…
53. We took the bullshit by the horns and packed all our shit and moved to Malaga.
54. “A man who procrastinates in his choosing will inevitably have his choice made for him by circumstance.” ― Hunter S. Thompson
55. Couple of days in a hotel. Airbnb for a month. A house that didn’t work out. Same Airbnb. And we now have a home again.
56. So. Wayne. Why are you telling me this?
57. Things change. Be brave. Take the bullshit by the horns.
58. “Never turn your back on fear. It should always be in front of you, like a thing that might have to be killed.” ― Hunter S. Thompson
59. So. This does relate to SEO.
61. Shit changes. A lot.
62. Shit changes. A lot.
63. Shit changes. A lot.
65. So what’s everyone doing right now?
66. So what’s everyone doing right now?
67. So what’s everyone doing right now?
71. Don’t rely on old SEO checklists.
72. Don’t rely on LIKELY BULLSHIT SEO checklists.
73. That probably don’t relate to your site. To your business. To your niche.
74. I’m not saying don’t do the basics.
75. But best practice doesn’t cut it when everyone is doing it.
76. Google is going to throw you curveballs.
77. Take the bullshit by the horns and step out of your comfort zone. Be brave.
82. Spotting changes.
86. Don’t go back to your trusted checklists.
87. Its about using your eyes and gathering data. Not out of date checklists.
88. Don’t fear the scraper. Don’t blindly trust experts. Trust your eyes. Step away from what has come before.
95. SEO isn’t just words and HTML and stuff. …It’s everything.
96. Don’t fear stepping away from that checklist and process.
97. Ask for forgiveness not permission.
98. What do the sites that rank well actually look like?
103. You now have a bank of images of the design of sites that do rank
104. Not a sodding old checklist
105. Lets dig deeper
106. ALL THE THINGS
107. Benchmark. No old fashioned checklist
109. v
118. Figure out who owns the SERPs.
123. Figure out what’s ranking for what.
124. Figure out what’s ranking for what.
125. Figure out what’s ranking for what.
126. Figure out what’s ranking for what.
127. Figure out what’s ranking for what.
128. Figure out what has changed and why.
129. Figure out what has changed and why.
130. Figure out what has changed and why.
131. Figure out what has changed and why.
132. Benchmark. That’s your new checklist.
133. It takes guts to step away from how you’ve always done things. Be brave. Have no fear
134. It doesn’t matter how bad shit is. There’s always something that can be done. Even the worst can look beautiful.
136. There’s ALWAYS light at the end of the tunnel.
137. It’s not always perfect.
140. But you have to make decisions for the long term. Be brave.
141. Skate where the fuckin puck is going.
143. That’s how you win long term.
144. It will work out.
146. We can win. Just be brave. Don’t follow…
147. Just don’t follow….
148. The fuckin sheep…
149. Be brave. Don’t follow the herd.
150. Thank you. I take questions, insults and payment in beer…
151. “Good people drink good beer.” ― Hunter S. Thompson