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When Wayney Met Petey

When Wayney Met Petey

Wayne Barker

September 22, 2023
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  1. When Wayney
    Met Petey

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  2. How are we all?

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  3. Before we get started.

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  4. Why are we all here today?

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  5. Get together :)

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  6. Mainly for the free pizza
    though, right?

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  7. Why are me and the dapper,
    young*, handsome Mr
    Bingham up here?
    *40

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  8. EGO*
    *Wayne made me

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  9. So let's talk about me
    for a while…

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  10. Meet Wayne
    LIKES
    – Lo-Fi American Alternative Rock 1986–1994
    – The Great American Hard Boiled Crime Novel 1936–1999
    – Salt & Vinegar Snack-a-Jacks
    DISLIKES
    – Beef flavoured Monster Munch
    – Y
    orkshire (South)
    – Jurassic Park

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  11. And now let's let Pete
    massage his ego…

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  12. Meet Pete
    LIKES
    DISLIKES
    – Long walks on the beach
    – Identifying rare warblers at Attenborough Nature Reserve
    – Beef flavoured Monster Munch
    – Being coerced into public speaking
    – Talking about myself
    – Long Eaton

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  13. But what does Wayne love
    that Pete really hates?

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  14. Sssssshhhhh, its a rhetorical
    question, don't spoil our time
    in the spotlight…

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  15. Wait… WTF?

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  16. Right…

    back to the Rom Coms

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  17. Act One:
    SEO vs Design
    [email protected]
    Pre 2015

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  18. Singular keyword focus

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  19. Singular keyword focus

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  20. Ranking focused

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  21. Content solely for search engines

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  22. Links - quantity over quality

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  23. Web design - pfft!!!

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  24. Choose your weapon

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  25. Ooh… Shiny!
    We want the

    web on our new
    iPhones please!
    [email protected]

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  26. All the things.
    We want it all!
    [email protected]

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  27. We wanted…
    A little thing
    called UX
    [email protected]

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  28. NOT A MATCH!
    Sorry, it's…
    [email protected]

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  29. Act Two:
    SEO meet Design,
    Design meet SEO.
    [email protected]
    ~2015

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  30. Engagement/user intent focused

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  31. Quality links with design as a focus

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  32. Quality links with design as a focus

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  33. Focusing on ROI and conversion

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  34. Holding back on the optimisation

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  35. Focus on mobile/responsive

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  36. The rise of Digital PR

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  37. Brand awareness

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  38. WILL THEY?
    WON'T THEY?
    So?
    [email protected]

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  39. AI
    Clients
    SEOs &
    Designers

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  40. AI
    Clients, SEOs
    & Designers
    ?

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  41. Act Three:
    SEO & Design,
    Sitting in a tree…
    [email protected]

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  42. SEO is UX
    is SEO

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  43. SEO is all the things

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  44. Working closer on hub content

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  45. Working closer on hub content

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  46. Working closer on audits

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  47. Continue to innovate with content

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  48. You can't work

    in isolation

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  49. Knowing just about your
    niche isn't going to cut it

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  50. Talk to each other,
    be curious.

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  51. You don't always
    have to agree.

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  52. But you do have
    shared goals.

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  53. It's how Wayne and

    Petey fell in love

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  54. Meet Connor
    LIKES
    – Emo music
    – Sunshine
    – Coffee
    DISLIKES
    – Cheese
    – Single ply toilet paper
    – the inevitable heat death of the universe, set to
    consume all life, art, and the desire to collect plastic
    figurines of characters from the CW network

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  55. Meet Lucy
    LIKES
    – My cat (Keith)
    –Philippa’
    s cats (T
    una, Nala & Taz)
    – Mini Eggs
    DISLIKES
    – Snow
    – Egg Sandwiches
    – Filling my car up with petrol

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  56. Meet Philippa
    LIKES
    – My cats: Taz, Nala & T
    una
    – Lucy's cat: Mr Keith
    – Street food
    DISLIKES
    – Pots in the sink
    – Being an adult
    – Pumping up my tyres

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  57. Meet Liam
    LIKES
    – Gravy
    – Beer
    – Southern fried chicken
    DISLIKES
    – Mushrooms
    – Rain
    – People that get in your way in a supermarket

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  58. Meet James
    LIKES
    – Pop Punk and Emo music I should have grown out of
    – Making cocktails
    – Playing videogames with my mates
    DISLIKES
    – Wasting time scrolling news sites and social media just
    to feel miserable
    – People who get angry about things other people like
    – With the exception of Brioche buns replacing Proper
    burger buns everywhere. If I wanted cake for tea I'd go
    live in France.

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  59. Meet Marcus
    LIKES
    – Meat
    – T
    echnology
    – Great scenery
    DISLIKES
    – Flies
    – Sweet Potato Fries
    – Racists

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  60. Meet Rob
    LIKES
    The gym

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  61. Meet Rob
    DISLIKES
    This picture

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