When Wayney Met Petey

Transcript

2. When Wayney Met Petey
3. Hello.
4. How are we all?
5. Before we get started.
6. Hello.
7. Why are we all here today?
8. Get together :)
9. Mainly for the free pizza though, right?
10. Why are me and the dapper, young*, handsome Mr Bingham up here? *40
11. EGO* *Wayne made me
12. So let's talk about me for a while…
13. Meet Wayne LIKES – Lo-Fi American Alternative Rock 1986–1994 – The Great American Hard Boiled Crime Novel 1936–1999 – Salt & Vinegar Snack-a-Jacks DISLIKES – Beef flavoured Monster Munch – Y orkshire (South) – Jurassic Park
14. And now let's let Pete massage his ego…
15. Meet Pete LIKES DISLIKES – Long walks on the beach – Identifying rare warblers at Attenborough Nature Reserve – Beef flavoured Monster Munch – Being coerced into public speaking – Talking about myself – Long Eaton
16. But what does Wayne love that Pete really hates?
17. Sssssshhhhh, its a rhetorical question, don't spoil our time in the spotlight…
18. Rom Coms…
19. MATCH! We have a hello@thedigitalmaze.com
20. Wait… WTF?
21. Right… back to the Rom Coms
24. Act One: SEO vs Design hello@thedigitalmaze.com Pre 2015
26. Singular keyword focus
27. Singular keyword focus
28. Ranking focused
29. Content solely for search engines
30. Links - quantity over quality
31. Web design - pfft!!!
33. Choose your weapon
36. Ooh… Shiny! We want the web on our new iPhones please! hello@thedigitalmaze.com
37. All the things. We want it all! hello@thedigitalmaze.com
38. Hell no. Less of this hello@thedigitalmaze.com
39. Yikes! Less of this hello@thedigitalmaze.com
40. We wanted… A little thing called UX hello@thedigitalmaze.com
41. NOT A MATCH! Sorry, it's… hello@thedigitalmaze.com
42. Act Two: SEO meet Design, Design meet SEO. hello@thedigitalmaze.com ~2015
44. Engagement/user intent focused
45. Quality links with design as a focus
46. Quality links with design as a focus
47. Focusing on ROI and conversion
48. Holding back on the optimisation
49. Focus on mobile/responsive
50. The rise of Digital PR
51. Brand awareness
52. WILL THEY? WON'T THEY? So? hello@thedigitalmaze.com
54. Crisis!
56. AI Clients SEOs & Designers
57. AI Clients, SEOs & Designers ?
58. Act Three: SEO & Design, Sitting in a tree… hello@thedigitalmaze.com
60. SEO is UX is SEO
61. SEO is all the things
62. Working closer on hub content
63. Working closer on hub content
64. Working closer on audits
65. Continue to innovate with content
66. You can't work in isolation
67. Knowing just about your niche isn't going to cut it
68. Talk to each other, be curious.
69. You don't always have to agree.
70. But you do have shared goals.
71. It's how Wayne and Petey fell in love
73. Meet Connor LIKES – Emo music – Sunshine – Coffee DISLIKES – Cheese – Single ply toilet paper – the inevitable heat death of the universe, set to consume all life, art, and the desire to collect plastic figurines of characters from the CW network
74. Meet Lucy LIKES – My cat (Keith) –Philippa’ s cats (T una, Nala & Taz) – Mini Eggs DISLIKES – Snow – Egg Sandwiches – Filling my car up with petrol
75. Meet Philippa LIKES – My cats: Taz, Nala & T una – Lucy's cat: Mr Keith – Street food DISLIKES – Pots in the sink – Being an adult – Pumping up my tyres
76. Meet Liam LIKES – Gravy – Beer – Southern fried chicken DISLIKES – Mushrooms – Rain – People that get in your way in a supermarket
77. Meet James LIKES – Pop Punk and Emo music I should have grown out of – Making cocktails – Playing videogames with my mates DISLIKES – Wasting time scrolling news sites and social media just to feel miserable – People who get angry about things other people like – With the exception of Brioche buns replacing Proper burger buns everywhere. If I wanted cake for tea I'd go live in France.
78. Meet Marcus LIKES – Meat – T echnology – Great scenery DISLIKES – Flies – Sweet Potato Fries – Racists
79. Meet Rob LIKES The gym
80. Meet Rob DISLIKES This picture
81. The End.