Be More Punk. Fuck The Experts

When it comes to SEO nobody knows all the shit. Nobody can say this thing is most definitely gonna work. You gotta try shit out. Fuck the experts. Get doing.

Transcript

5. Don’t Listen To Me
6. Don’t Listen To Me
7. Or Ian
9. Or Patrick
12. Or Rand
14. And Especially Not Neil Patel
16. Don’t Listen To Them Or Me
17. They’re Experts. We Are “Experts”
18. They’re Experts. We Are “Experts” Blindly Listening To Experts Is A Bad Thing
19. Sometimes It’s Just Not Quite Right
20. Sometimes It’s Just Ridiculous
22. You’ve Heard This Somewhere Else Right?
25. #POLITICAL
26. Dave Trott Taught Me About Experts
27. Dave Trott Taught Me About Experts
32. He Accidentally Invented The Format For Gaming The LinkedIn Algorithm
34. He’s Written Several Times About Experts http://davetrott.co.uk/2015/11/experts-are-pulling-our- legs/ https://www.campaignlive.co.uk/article/dave-trott- marketing-experts-do/1331473 http://davetrott.co.uk/2009/12/the-experts-v-the-rest-of- us/ http://davetrott.co.uk/2016/04/why-experts-are- precisely-accurately-wrong/ http://davetrott.co.uk/2010/08/dont-trust-experts/
35. "People only listen to experts because it saves them having to take responsibility when things go wrong."
37. So What Has This Got To Do With Digital?
38. Oh. Didn’t You Get The Memo?
39. SEO IS DEAD
44. Give Us Something Actionable!
45. I Want To Talk About Testing On- Page Optimisation
46. I Want To Talk About Testing On- Page Optimisation Just Don’t Listen To Me Blindly
47. I Want To Talk About Testing On- Page Optimisation Just Don’t Listen To Me Blindly To Make Things More Exciting I Actually Did This Stuff Especially For Tonight
48. And Hoped That I Would Have Something To Talk About
49. On-Page; Not SEO In General
50. On-Page Stuff That Any Of You Can Change Today
51. Any Of You Can Change Today
52. Any Of You
53. And Get More People To Your Website
54. Distilled Recently Launched This
55. Ranking Studies Say This (More Experts)
56. Best Practice Is What Everyone Does https://www.slideshare.net/Branded3/stop-best-practicing-start-doing-stephen-kenwright-at-searchleeds-2016
57. So I Ran Some Quick Tests That I Could Share With You Guys
58. I Used A Few Tools
59. But You Can Punk This Shit
60. Just Be Careful When Reading The Data http://www.blindfiveyearold.com/analyzing-position-in-google-search-console
63. Can We Bring It Back To Life? https://www.flickr.com/photos/milesgehm/5032424312/
64. Can We Bring It Back To Life?
65. Can We Bring It Back To Life?
66. More Traffic! Better Rankings! Featured Snippets!
67. 29/12/2017 • Gathered Data • Ran SEMrush On Page Checker • Took Screenshots • Added A New Meta Description • Keyword Research • Ranking Snapshots • Set up Sanitycheck •
68. 03/01/2018 • New Title Tag • Adjusted <H2> Tags • Requested Indexing • 10 Minutes • Bought Some Tartan Trousers
69. 04/01/2018 • Added Last Updated Code to Wordpress
70. 05/01/2018 • Updated Post With Examples • Added Semantics • Added Video • Submitted To Google • Indexed In 3 Minutes
71. 08/01/2018 • Added Jump Links • Went To The Pub • Defaced Picture Of Queen
72. 09/01/2018 • Added Questions/Templates • Added Numbered List • Added Extra Resources • Resubmitted To Google • 15 Minutes To Index
73. 15/01/2018 • Optimised Using TF*IDF • Resubmitted To Google • Indexed In 4 Minutes • Stuck A Pin Through My Nose
74. 16/01/2018 • Added Site-Wide Text Link In Footer • Resubmitted To Google • 1 Minute To Reindex • Pinkified My Mohawk
75. 23/01/2018 • Second Page Poaching • Resubmitted • Indexed 2 Minutes Later • Forgot To Change Title Tag • Added “Best” to Title Tag • Resubmitted • Google Removed From Index For An Hour And A Half
76. 25/01/2018 • Rejigged The Headers • Resubmitted • Indexed In 2 Minutes • Spat On The Floor
77. 29/01/2018 • Added First Anchor Text Link Pointing To Post, Sitewide • Submitted To Google • Indexed 15 Hours Later
78. 31/01/2018 • Added Internal Links – Not Exact Match • Resubmitted 10 Pages And Direct Links • Indexed 4 Minutes Later • Smoked A Fag
79. 01/02/2018 • Added 35 Word Intro • Added A Table With A Top 10 • Added Horizontal Line Formatting • Resubmitted • Indexed 1 Minute Later
80. 02/02/2018 • Added Anchor Text Link To External Sites • Submitted All Those Via Google Search Console • Varying Indexation Times • Stuck Fingers Up At Monarchy
81. So, What Where The Results?
82. Analytics First?
83. Google Search Console?
84. Google Search Console?
85. Sanitycheck.io?
86. Sanitycheck.io?
87. Rankings?
88. Rankings?
89. Rankings?
90. Rankings?
91. Featured Snippets?
92. Featured Snippets?
93. Featured Snippets?
94. Featured Snippets?
95. Correlation Is Not Causation…
96. …But…
97. So, A Decent Success. Easily Replicated.
98. Will It Continue?
99. Will It Continue? https://www.distilled.net/forecaster/
100. What Have We Learnt?
101. The Old On-Page Stuff Still Works
102. Old Content Is Easily Revived
103. You Can Always Make More From What You Have
104. You Don’t Have To Be A Professional SEO
105. Getting Featured Snippets Isn’t Always As Easy As Experts Will Have You Believe
106. Anchor Text Can Work (A Bit)
107. Weird Stuff, Like Disappearing Snippets, Can Happen
108. I’m A Bit Shit At SEO; Even The Easy Stuff
109. But Those Lessons Are For This Type Of On-Page In This Industry
110. Soak Up Information But Do Your Own Testing https://www.flickr.com/photos/chummers7/7259144570
111. Go DIY https://www.flickr.com/photos/100894565@N02/9620563453/
112. Be More Punk
113. Fuck The Experts
114. Thank You
115. Now Kindly Piss Off And Get Your Food