Why SEO Won’t Look The Same This Time Next Year

It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.

Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?

Transcript

1. Dr Wayne Barker MBE 11th October 2022 Why SEO Won’t Look The Same This Time Next Year
2. Hello
3. Hope we’re all doing well
4. Let’s no beat around the bush
5. We’re here to talk about the…
6. FUTURE
7. Not something I usually talk about
8. “A bold title, I think you should keep it. You’ll be fine Wayne , stop whittling” Pete Bingham, 2023
9. “That’s gonna be a toughie, Wayne. We don’t know what its gonna look like next year” John Mueller, 2018
10. “I’ve been there Wayne, and you’re 89.74646% correct. Do it” Albert Einstein (inventor of wormholes), 1935
11. Time travel is real The time travelling hipster
12. Big headline statement
13. Big headline statement
14. Big headline statement
15. Time travel is real The Mongolian mummy sporting Adidas
16. Big headline statement
17. Big headline statement
18. Time travel is real Mobile phones everywhere
19. Big headline statement
20. Big headline statement
21. Big headline statement
22. Big headline statement
23. And we can base it on other things we know to be true
24. Everyone loves a good documentary nowadays
25. Everyone loves a good documentary nowadays
26. So, to support my arguments I’m gonna use the best 3-part docuseries ever
27. So, to support my arguments I’m gonna use the best 2-part docuseries ever
28. Big headline statement
29. Big headline statement
30. Big headline statement
31. So, now we have ALL the evidence to predict the future let's get crackin’
32. First, we’re NOT gonna cover…
33. ChatGPT
34. I covered that recently
37. Bard
39. We’re gonna travel through time and space
40. And what the SERPs might look like
41. The following screenshots are (mainly) from Google’s IPO in May
42. AKA “The Day Google Shit Itself Cos Of ChatGPT And Bing”
43. More with one click
44. A longer long tail
45. Changeinfeaturedsnippets
46. AI generated content
47. Thumbnails
48. Thumbnails
49. Keeping you on the SERPs
50. E-EAT
51. E-E-A-T and socials
52. E-E-A-T and videos
53. Snapshots
54. Shopping graph
55. Guides
56. And this is changing, like all the time
62. Look for the clues elsewhere
65. And some things are gonna remain the same
67. So back to the time travel
68. Big headline statement
69. Doc Brown never had all the answers
70. Neither do I, or anyone else
71. But you can look back to look forwards
72. Big headline statement AI generated content
73. Big headline statement
74. Look back to look forwards
79. Hmmmmmmmm…..let’s look backwards to look forwards
92. Kinda heavy, a lot to take in right?
93. “There's that word again. "Heavy." Why are things so heavy in the future? Is there a problem with the Earth's gravitational pull?” Doc Brown, 1985
94. “If you put your mind to it, you can accomplish anything.” Marty McFly, 1985
95. Thing is - it's not all gonna apply to YOU
96. But some of it MIGHT
97. Open your mind, use your eyes
98. Part of your strategy SHOULD be…
99. To be able to CHANGE IT and communicate why
100. I ain’t gonna tell YOU what YOU should be doing
101. But I can tell you what you might want to be thinking about
102. Quality over quantity Be different don’t emulate Expertise not generalist Solid not fast Revisit not pump out
103. Think brand Who are you and what do you stand for What makes you ACTUALLY different Consistent across as many places as you can be
104. Think social Be at the forefront Be where your audience ARE Be where Google thinks they are What do THEY NEED rather that what YOU think they need Offer difference – don’t follow the herd SOCIAL media not social MEdia
105. Think images What is gonna pull people in If it's worth your time it's worth paying for Stand out from the crowd
106. Common theme?
107. The internet has made us sheep. It’s clogged up with the same shit. Stand out or fizzle out
108. Bring your teams/people together with common business goals
109. Bring your teams/people together with common business goals
110. Think SERP ownership not keyword rankings
111. Think SERP ownership not keyword rankings
112. Think SERP ownership not keyword rankings
113. Think SERP ownership not keyword rankings
114. Things you need to learn about
115. Shopping graph SEO
116. Knowledge graph SEO
117. Entity SEO
118. Entity SEO
119. Entity SEO
120. Some resources for you https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/navigating-purchase- behavior-and-decision-making/ https://wordlift.io/blog/en/how-to-optimize-existing-content/ https://wordlift.io/blog/en/how-to-build-seo-demand-strategies/ https://wordlift.io/blog/en/product-knowledge-graph-and-eeat/ https://wordlift.io/blog/en/product-feed-optimization/ https://ahrefs.com/blog/google-knowledge-graph/ https://searchengineland.com/entity-seo-guide-395264 https://www.animalz.co/blog/seo-and-chatgpt/ https://www.seoclarity.net/blog/googles-search-generative-experience-preparation-guide https://io.google/2023/ https://speakerdeck.com/gfiorelli1/oh-my-mum-stikes-back-or-how-to-win-the-battle-of-generative- search
121. Some tools for you
122. Some tools for you
123. Some tools for you
124. Some tools for you
125. And the best combo of tools?
126. And the best combo of tools?
127. And the best combo of tools?
128. “I stand by all of these resources. All these years later” Dr Wayne Barker MBE, 2029
129. Oh. And back to the time travel
130. Why should you trust me?
132. Here’s a link to prove it’s real
133. https://rb.gy/ktje4
134. Also we have always been heading here and I’ve been talking about it for years
135. September 2022
136. March 2022
137. April 2019
138. December 2018
141. They always think us time travellers are just making it all up, ah well
142. “People like us, who believe in physics, know that the distinction between past, present and future is only a stubbornly persistent illusion.” Albert Einstein (inventor of wormholes), 1935
143. Thank you hello@thedigitalmaze.com 01332 493766