Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Why SEO Won’t Look The Same This Time Next Year

Why SEO Won’t Look The Same This Time Next Year

It’s fair to say that it’s been a volatile and challenging last six months in the world of SEO. With AI changing all the rules, algorithms updating constantly, and SGE (Search Generative Experience) hogging the headlines, marketers have had to stay on their tippy toes in order to keep up.

Digital Maze’s resident marketing expert, Wayne Barker, is our go-to guy for all the up-to-date digital marketing news. So who better to guide you through the latest industry insights and anticipate how the search landscape *might* change over the next year?

Wayne Barker

September 21, 2023

More Decks by Wayne Barker

Other Decks in Marketing & SEO


  1. Dr Wayne Barker MBE 11th October 2022 Why SEO Won’t

    Look The Same This Time Next Year
  2. “A bold title, I think you should keep it. You’ll

    be fine Wayne , stop whittling” Pete Bingham, 2023
  3. “That’s gonna be a toughie, Wayne. We don’t know what

    its gonna look like next year” John Mueller, 2018
  4. “I’ve been there Wayne, and you’re 89.74646% correct. Do it”

    Albert Einstein (inventor of wormholes), 1935
  5. “There's that word again. "Heavy." Why are things so heavy

    in the future? Is there a problem with the Earth's gravitational pull?” Doc Brown, 1985
  6. “If you put your mind to it, you can accomplish

    anything.” Marty McFly, 1985
  7. Think brand Who are you and what do you stand

    for What makes you ACTUALLY different Consistent across as many places as you can be
  8. Think social Be at the forefront Be where your audience

    ARE Be where Google thinks they are What do THEY NEED rather that what YOU think they need Offer difference – don’t follow the herd SOCIAL media not social MEdia
  9. Think images What is gonna pull people in If it's

    worth your time it's worth paying for Stand out from the crowd
  10. The internet has made us sheep. It’s clogged up with

    the same shit. Stand out or fizzle out
  11. Some resources for you https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/navigating-purchase- behavior-and-decision-making/ https://wordlift.io/blog/en/how-to-optimize-existing-content/ https://wordlift.io/blog/en/how-to-build-seo-demand-strategies/ https://wordlift.io/blog/en/product-knowledge-graph-and-eeat/

    https://wordlift.io/blog/en/product-feed-optimization/ https://ahrefs.com/blog/google-knowledge-graph/ https://searchengineland.com/entity-seo-guide-395264 https://www.animalz.co/blog/seo-and-chatgpt/ https://www.seoclarity.net/blog/googles-search-generative-experience-preparation-guide https://io.google/2023/ https://speakerdeck.com/gfiorelli1/oh-my-mum-stikes-back-or-how-to-win-the-battle-of-generative- search
  12. “I stand by all of these resources. All these years

    later” Dr Wayne Barker MBE, 2029
  13. “People like us, who believe in physics, know that the

    distinction between past, present and future is only a stubbornly persistent illusion.” Albert Einstein (inventor of wormholes), 1935