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AI; Should You? A Cautionary SEO Tale

Wayne Barker
March 31, 2023
Marketing & SEO
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27

AI; Should You? A Cautionary SEO Tale

With all the hype around AI in 2023 its time to discuss not what it can do, but whether it's any good and whether you should be using it for SEO

Wayne Barker

March 31, 2023
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Transcript

  1. And Some Other Stuff
    Mr Wayne Barker
    11th October 2022
    AI – Should
    You?

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  2. You’ve all heard the hype

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  3. It’s what here to talk about today

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  4. Magpies

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  5. View Slide

  6. What do we know about magpies?

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  7. We’re meant to salute them to avoid
    sorrow, and say “Good morning Mr
    Magpie, how’s your wife and kids
    today?

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  8. They collect stuff. Lots of stuff. Lot’s of
    shiny stuff.

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  9. Humans do this too

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  10. View Slide

  11. Which leads me to

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  12. Shiny object syndrome

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  14. View Slide

  15. Humans. Shiny things. Has always
    been worryingly common in digital
    marketing

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  16. And cutting corners

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  17. And it goes a little bit like this

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  26. AI

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  27. ChatGPT

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  29. Bing

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  30. View Slide

  31. Bard

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  32. View Slide

  33. Machines guessing based on a lot of
    patterns

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  36. View Slide

  37. Machines guessing based on a lot of
    patterns

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  38. Test it on things you know about

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  47. View Slide

  48. Is it good for SEO?

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  49. Bit up for debate at the moment

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  54. It works until it doesn’t

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  55. Grumpy Wayne…

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  60. View Slide

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  62. Sitewide

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  63. View Slide

  64. Deja Vu

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  65. View Slide

  66. But what CAN WE use it for?

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  67. View Slide

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  69. Excel formulas are quite good

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  70. View Slide

  71. STARTING outlines for blog posts

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  72. View Slide

  73. REGEX for digging around in GSC

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  74. View Slide

  75. User stories for dev tickets

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  76. View Slide

  77. Your personal keyword research
    ASSISTANT

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  78. View Slide

  79. ASSISTANT!!

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  80. Generating Meta Descriptions in Bulk

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  81. https://www.blog.nimitkapoor.com/free-tools/meta-descriptions-in-bulk-gpt-3/

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  82. Generating Alt Tags in Bulk

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  83. https://www.seotraininglondon.org/gpt3-alt-tag-generator/

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  84. There are gonna be loads of these
    popping up

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  85. Please, please, please, pinch of salt

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  86. There are some tools that have been
    on the market for a while

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  87. View Slide

  88. And understand what you’re doing…

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  89. But beware…

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  90. View Slide

  91. View Slide

  92. Enough examples

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  93. When you make it easy on your mind
    your ideas are powerful

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  94. Remember this?

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  95. View Slide

  96. Bit lazy, wasn’t it?

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  97. Needs human input

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  98. Everything I’ve mentioned today does

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  104. AI is just a tool, its your assistant

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  105. Remember the magpies?

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  115. View Slide

  116. Thank you
    [email protected]
    01332 493766

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