AI; Should You? A Cautionary SEO Tale

With all the hype around AI in 2023 its time to discuss not what it can do, but whether it's any good and whether you should be using it for SEO

Transcript

1. And Some Other Stuff Mr Wayne Barker 11th October 2022 AI – Should You?
2. You’ve all heard the hype
3. It’s what here to talk about today
4. Magpies
6. What do we know about magpies?
7. We’re meant to salute them to avoid sorrow, and say “Good morning Mr Magpie, how’s your wife and kids today?
8. They collect stuff. Lots of stuff. Lot’s of shiny stuff.
9. Humans do this too
11. Which leads me to
12. Shiny object syndrome
15. Humans. Shiny things. Has always been worryingly common in digital marketing
16. And cutting corners
17. And it goes a little bit like this
26. AI
27. ChatGPT
29. Bing
31. Bard
33. Machines guessing based on a lot of patterns
37. Machines guessing based on a lot of patterns
38. Test it on things you know about
48. Is it good for SEO?
49. Bit up for debate at the moment
54. It works until it doesn’t
55. Grumpy Wayne…
62. Sitewide
64. Deja Vu
66. But what CAN WE use it for?
69. Excel formulas are quite good
71. STARTING outlines for blog posts
73. REGEX for digging around in GSC
75. User stories for dev tickets
77. Your personal keyword research ASSISTANT
79. ASSISTANT!!
80. Generating Meta Descriptions in Bulk
81. https://www.blog.nimitkapoor.com/free-tools/meta-descriptions-in-bulk-gpt-3/
82. Generating Alt Tags in Bulk
83. https://www.seotraininglondon.org/gpt3-alt-tag-generator/
84. There are gonna be loads of these popping up
85. Please, please, please, pinch of salt
86. There are some tools that have been on the market for a while
88. And understand what you’re doing…
89. But beware…
92. Enough examples
93. When you make it easy on your mind your ideas are powerful
94. Remember this?
96. Bit lazy, wasn’t it?
97. Needs human input
98. Everything I’ve mentioned today does
104. AI is just a tool, its your assistant
105. Remember the magpies?
116. Thank you hello@thedigitalmaze.com 01332 493766