Why Magpies Don't Use Phones And Are Shit At Building Links For SEO

What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.

Transcript

3. HELLO
4. Why Did You Come Here This Evening? https://unsplash.com/@themightymerlin
5. To Learn New Stuff? https://unsplash.com/@leti389
6. Meet Some New People? https://unsplash.com/@antisocia1
7. Get Free Food? https://unsplash.com/@inayali
8. Nope… https://unsplash.com/@killerfvith
9. You Came To Learn About Magpies, Right?
11. Why Magpies Don’t Use Their Phones And Are Shit At Building Links For SEO
12. What Do We Know About Magpies?
13. We Are Meant To Salute Them To Avoid Sorrow, And Say "Good Morning Mr Magpie, How's Your Wife And Kids Today" https://unsplash.com/@alexjones
14. They Collect Shit. Lots Of Shit. Specifically Shiny Shit.
15. And Humans Do This Too
16. And Humans Do This Too
17. Who Owns A Smart Phone?
18. Who Owns An iPhone?
19. Pretty Recent Model?
20. Can You Tell Me 8 Differences Between That Model And The Old Model?
21. Can You Tell Me 8 Differences Between That Model And The Old Model?
28. People Don’t Just Want Them. They Need Them.
29. The Dopamine Flows https://www.flickr.com/photos/149561324@N03/37484255030
30. The Dopamine Flows
31. People Will Sell Their Kidneys For Them
32. People Will Sell Their Kidneys For Them. Really.
33. And It Has Happened More Than Once
34. And It Has Happened More Than Once
35. The Dopamine Flows
36. Which Leads Me To….
37. Shiny New Object Syndrome https://unsplash.com/@kaweeno
38. Shiny New Object Syndrome https://unsplash.com/@kaweeno
39. Humans. Shiny Things. Worryingly Common In Digital Marketing
40. The Boss
41. The Boss We need to do this SEO. Get started on the PPC. Ooh look at that; some new CRM software. Fill up the pipeline. Hey everyone, I’ve changed the CRM software. Is SEO done? Let’s move onto social now. HOW MANY THINGS HAVE WE SOLD?
42. Developers
43. Developers Ooh React JS, I’m gonna learn Ruby on Rails, ooh look at Angular, that’s so cool. Fuck it, I’ll learn Assembly.
44. Social Media Marketers
45. Social Media Marketers Ooh look; Google Plus. We need to be on that it’ll be the biggest thing ever. What's our Snapchat strategy? Can we do Ello? That looks cool. Facebook ads, Instagram ads. Can we do everything?
46. SEOs
47. SEOs I saw this guy talking about this thing. We should do that. We need this tool. Oh, wait, this tool does it. Let’s try that. Yeah, I know I don’t know how it works. Ooh look; content marketing. Oh, look at what Google did… we should change all the things.
48. Even Strategies And Tactics
56. Let’s Talk About Content Marketing
57. 10 x Content https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit
58. https://www.vox.com/a/lead-exposure-risk-map
59. https://www.vox.com/a/lead-exposure-risk-map
60. http://www.ladbrokes.com/cheltenham-infographic/
61. http://www.ladbrokes.com/cheltenham-infographic/
62. Rewind https://unsplash.com/@markusspiske
63. Not So Shiny
64. Go Old School
65. Link Building https://unsplash.com/@rubavi78
66. Link Building
67. Link Building
68. Link Building
69. Link Building boom.tips/semrush-links
70. Lets Bring It Back To Life https://unsplash.com/@chillarea
71. Lets Bring It Back To Life With Some Old School Tactics
72. Lets Bring It Back To Life With Some Old School Tactics That Work And YOU Can Implement
73. And Differentiate From The Competition
74. Directories Don’t Suck (Well, Good Ones Don’t)
75. Easy To Find - Niche Ones Add Relevancy - Big Ones Can Drive Traffic - Low Cost - No Tools Needed - Nobody Else Wants Them Any More https://anthonyrandall.com/blog/in-defense-of-the-directory-link/
76. Link Intersect https://cognitiveseo.com/blog/7670/visual-link-intersect-tool-on-steroids-competitive-link-building-for-2015/
77. Link Intersect
78. Link Intersect
79. Link Intersect
80. Link Intersect
81. Probably Available In A Tool You Have - Low Barrier To Entry - Levels The Playing Field For You To Expand
82. Unlinked Mentions
83. Unlinked Mentions
84. Unlinked Mentions Low Barrier To Entry - Only Tool Needed Is Google - Half The Work Is Done For You
85. Remember Content Marketing?
86. Remember Content Marketing? High Barrier To Entry - Risky - Costly
87. Content Marketing Is Sexy Though…
88. And Now For The Biggie!
89. Is There A Link Building Tactic That Can Get Content Marketing Quality Links?
90. Image Link Building
91. Image Link Building
92. Would You Want Links From These Sites?
93. Would You Want Links From These Sites?
94. Would You Want Links From These Sites?
95. Mid Level Sites Too?
96. Mid Level Sites Too?
97. Mid Level Sites Too?
98. And Possibility For More If You Put Some Effort In
99. And Possibility For More If You Put Some Effort In
100. And Possibility For More If You Put Some Effort In
101. And Possibility For More If You Put Some Effort In
102. What Was The Same?
103. What Was The Same?
104. What Was The Same?
105. What Was The Same?
106. What Was The Same?
107. Lots
108. Lots
109. Lots
110. How?
111. How?
112. How?
113. See Anything Familiar?
114. How?
115. How?
116. How?
117. How? https://creativecommons.org/licenses/by/2.0/
118. How?
119. Remember Don’t Target Too Big - Optimise On Flickr - Set The CC Correct - Leave Instructions -
120. Track…
121. And FOLLOW UP! https://unsplash.com/@neonbrand
122. No Shiny Shiny Can Be Applied To Any Strategy In Any Business https://unsplash.com/@rawpixel
123. No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy!
124. No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy! Just See Them Through!
125. Avoid Shiny New Object Syndrome
126. Avoid Shiny New Object Syndrome Focus and Set Goals
127. Avoid Shiny New Object Syndrome Focus and Set Goals Plan Tactics and Stick To Them
128. Don’t Be The Magpie
130. Thanks!