Why Magpies Don't Use Phones And Are Shit At Building Links For SEO

What stops us from reaching our goals in digital marketing? Often it turns out to be ourselves. Humans like shiny new things. Humans are a bit shit at finishing things, Here we look at why we should look to the past and not get tied up in whats new and exciting to reach our goals. Also comes with some very specific link building ideas that are not new or exciting.

Transcript

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3. HELLO
   

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4. Why Did You Come Here This
   Evening?
   https://unsplash.com/@themightymerlin
   

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5. To Learn New Stuff?
   https://unsplash.com/@leti389
   

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6. Meet Some New People?
   https://unsplash.com/@antisocia1
   

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7. Get Free Food?
   https://unsplash.com/@inayali
   

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8. Nope…
   https://unsplash.com/@killerfvith
   

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9. You Came To Learn About
   Magpies, Right?
   

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11. Why Magpies Don’t Use Their Phones
    And Are Shit At Building Links For
    SEO
    

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12. What Do We Know About
    Magpies?
    

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13. We Are Meant To Salute Them To Avoid
    Sorrow, And Say "Good Morning Mr
    Magpie, How's Your Wife And Kids Today"
    https://unsplash.com/@alexjones
    

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14. They Collect Shit. Lots Of Shit.
    Specifically Shiny Shit.
    

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15. And Humans Do This Too
    

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16. And Humans Do This Too
    

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17. Who Owns A Smart Phone?
    

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18. Who Owns An iPhone?
    

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19. Pretty Recent Model?
    

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20. Can You Tell Me 8 Differences
    Between That Model And The Old
    Model?
    

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21. Can You Tell Me 8 Differences
    Between That Model And The Old
    Model?
    

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28. People Don’t Just Want Them.
    They Need Them.
    

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29. The Dopamine Flows
    https://www.flickr.com/photos/149561324@N03/37484255030
    

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30. The Dopamine Flows
    

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31. People Will Sell Their Kidneys For
    Them
    

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32. People Will Sell Their Kidneys For
    Them. Really.
    

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33. And It Has Happened More Than
    Once
    

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34. And It Has Happened More Than
    Once
    

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35. The Dopamine Flows
    

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36. Which Leads Me To….
    

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37. Shiny New Object Syndrome
    https://unsplash.com/@kaweeno
    

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38. Shiny New Object Syndrome
    https://unsplash.com/@kaweeno
    

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39. Humans. Shiny Things. Worryingly
    Common In Digital Marketing
    

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40. The Boss
    

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41. The Boss
    We need to do this SEO. Get
    started on the PPC. Ooh
    look at that; some new CRM
    software. Fill up the
    pipeline. Hey everyone, I’ve
    changed the CRM software.
    Is SEO done? Let’s move
    onto social now. HOW MANY
    THINGS HAVE WE SOLD?
    

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42. Developers
    

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43. Developers
    Ooh React JS, I’m gonna
    learn Ruby on Rails, ooh
    look at Angular, that’s so
    cool. Fuck it, I’ll learn
    Assembly.
    

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44. Social Media Marketers
    

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45. Social Media Marketers
    Ooh look; Google Plus. We
    need to be on that it’ll be
    the biggest thing ever.
    What's our Snapchat
    strategy? Can we do Ello?
    That looks cool. Facebook
    ads, Instagram ads. Can we
    do everything?
    

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46. SEOs
    

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47. SEOs
    I saw this guy talking about
    this thing. We should do
    that. We need this tool. Oh,
    wait, this tool does it. Let’s
    try that. Yeah, I know I
    don’t know how it works.
    Ooh look; content
    marketing. Oh, look at what
    Google did… we should
    change all the things.
    

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48. Even Strategies And Tactics
    

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54. View Slide

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56. Let’s Talk About Content
    Marketing
    

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57. 10 x Content
    https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit
    

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58. https://www.vox.com/a/lead-exposure-risk-map
    

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59. https://www.vox.com/a/lead-exposure-risk-map
    

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60. http://www.ladbrokes.com/cheltenham-infographic/
    

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61. http://www.ladbrokes.com/cheltenham-infographic/
    

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62. Rewind
    https://unsplash.com/@markusspiske
    

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63. Not So Shiny
    

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64. Go Old School
    

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65. Link Building
    https://unsplash.com/@rubavi78
    

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66. Link Building
    

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67. Link Building
    

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68. Link Building
    

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69. Link Building
    boom.tips/semrush-links
    

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70. Lets Bring It Back To Life
    https://unsplash.com/@chillarea
    

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71. Lets Bring It Back To Life
    With Some Old School Tactics
    

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72. Lets Bring It Back To Life
    With Some Old School Tactics
    That Work And YOU Can
    Implement
    

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73. And Differentiate From The
    Competition
    

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74. Directories Don’t Suck (Well,
    Good Ones Don’t)
    

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75. Easy To Find
    -
    Niche Ones Add Relevancy
    -
    Big Ones Can Drive Traffic
    -
    Low Cost
    -
    No Tools Needed
    -
    Nobody Else Wants Them Any More
    https://anthonyrandall.com/blog/in-defense-of-the-directory-link/
    

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76. Link Intersect
    https://cognitiveseo.com/blog/7670/visual-link-intersect-tool-on-steroids-competitive-link-building-for-2015/
    

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77. Link Intersect
    

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78. Link Intersect
    

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79. Link Intersect
    

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80. Link Intersect
    

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81. Probably Available In A Tool You
    Have
    -
    Low Barrier To Entry
    -
    Levels The Playing Field For You
    To Expand
    

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82. Unlinked Mentions
    

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83. Unlinked Mentions
    

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84. Unlinked Mentions
    Low Barrier To Entry
    -
    Only Tool Needed Is Google
    -
    Half The Work Is Done For You
    

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85. Remember Content Marketing?
    

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86. Remember Content Marketing?
    High Barrier To Entry
    -
    Risky
    -
    Costly
    

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87. Content Marketing Is Sexy
    Though…
    

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88. And Now For The Biggie!
    

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89. Is There A Link Building Tactic That
    Can Get Content Marketing Quality
    Links?
    

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90. Image Link Building
    

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91. Image Link Building
    

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92. Would You Want Links From
    These Sites?
    

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93. Would You Want Links From
    These Sites?
    

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94. Would You Want Links From
    These Sites?
    

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95. Mid Level Sites Too?
    

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96. Mid Level Sites Too?
    

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97. Mid Level Sites Too?
    

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98. And Possibility For More If You
    Put Some Effort In
    

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99. And Possibility For More If You
    Put Some Effort In
    

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100. And Possibility For More If You
     Put Some Effort In
     

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101. And Possibility For More If You
     Put Some Effort In
     

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102. What Was The Same?
     

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103. What Was The Same?
     

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104. What Was The Same?
     

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105. What Was The Same?
     

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106. What Was The Same?
     

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107. Lots
     

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108. Lots
     

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109. Lots
     

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110. How?
     

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111. How?
     

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112. How?
     

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113. See Anything Familiar?
     

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114. How?
     

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115. How?
     

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116. How?
     

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117. How?
     https://creativecommons.org/licenses/by/2.0/
     

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118. How?
     

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119. Remember
     Don’t Target Too Big
     -
     Optimise On Flickr
     -
     Set The CC Correct
     -
     Leave Instructions
     -
     

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120. Track…
     

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121. And FOLLOW UP!
     https://unsplash.com/@neonbrand
     

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122. No Shiny Shiny Can Be Applied To
     Any Strategy In Any Business
     https://unsplash.com/@rawpixel
     

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123. No Shiny Shiny Can Be Applied To
     Any Strategy In Any Business
     And You Can Have Multiple
     Tactics As Part Of A No Shiny
     Shiny Strategy!
     

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124. No Shiny Shiny Can Be Applied To
     Any Strategy In Any Business
     And You Can Have Multiple
     Tactics As Part Of A No Shiny
     Shiny Strategy!
     Just See Them Through!
     

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125. Avoid Shiny New Object
     Syndrome
     

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126. Avoid Shiny New Object
     Syndrome
     Focus and Set Goals
     

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127. Avoid Shiny New Object
     Syndrome
     Focus and Set Goals
     Plan Tactics and Stick To Them
     

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128. Don’t Be The Magpie
     

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130. Thanks!
     

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