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Spoilers and Plot Twists: AI, Changing Search a...

Spoilers and Plot Twists: AI, Changing Search and The Human Touch

The presentation in which I spoiled several films for people and covered all the stuff that's been going down in SEO and digital marketing in the last couple of years.

The AI revolution and whether it's sustainable in the long term - never mind that useful at the moment.

The enshittification of Google and why the fact Google search might feel crapper (spoiler - it is).

AI overviews and whether they're here to stay.

How we search differently now and how my daughter doesn't even say she's going to "Google" something.

Wayne Barker

August 26, 2024
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  1. I wanna talk about films… Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  2. <ah shit - i fucked up> Wayne Barker | SEO

    & Digital Marketing Consultant @wayneb77 barkerwayne
  3. So let’s look at where we are in 2024. Wayne

    Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  4. AI appears to be a threat. Wayne Barker | SEO

    & Digital Marketing Consultant @wayneb77 barkerwayne
  5. The content-stealing hype behemoth Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  6. You will have seen things similar to these… Wayne Barker

    | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  7. These are not ranking factors. Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  8. “The ingredients not the recipe” Mike King Wayne Barker |

    SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  9. Chrome data may be used. Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  10. Anchor text is important. Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  11. Small personal sites are flagged. Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  12. Google told us all along… Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  13. …Sort of. Google told us all along… Wayne Barker |

    SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  14. Which unfortunately is not what some of us want to

    hear… …and rightly so. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  15. We search differently now. Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  16. And with the stuff I’ve been talkin’ about it’s gonna

    get more splintered. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  17. What can we do? Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  18. A couple of things. Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  19. Scenario planning over strategic planning. Wayne Barker | SEO &

    Digital Marketing Consultant @wayneb77 barkerwayne
  20. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne

    Traditional Strategic Planning Scenario-based Planning
  21. Look backwards and forwards. Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  22. And above all else. Wayne Barker | SEO & Digital

    Marketing Consultant @wayneb77 barkerwayne
  23. Stand out from the sea of sameness. Wayne Barker |

    SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  24. “You’ve got to take the observer from the ordinary, to

    the extraordinary, to the astounding” Ricky Jay, Magician Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  25. “To stand out from the crowd, you've got to flip

    the ordinary on its head. Creativity isn't just about thinking outside the box—it's about defying gravity” John Backflip, Inventor of the backflip Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  26. <blank slide> It’s all going to be okay. Things change.

    Sometimes quickly. You just gotta be as best prepared as you can. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  27. <another blank slide> Nothing’s dead. SEO is not dead it's

    just gonna be different. Marketing isn't dead it's just gonna be different. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
  28. Resources • https://speakerdeck.com/wayneb77/chess-the-wu-tang-clan-and-looking-at-the-bigger-picture • https://speakerdeck.com/wayneb77/game-over-quality-over-quantity • https://thescriptlab.com/features/screenwriting-101/14158-spoiler-alert-our-brains-love-plot-twists/ • https://www.altaonline.com/dispatches/a4688/the-pledge-the-turn-the-prestige/ •

    https://ipullrank.com/google-algo-leak • https://www.wheresyoured.at/to-serve-altman/ • https://www.theguardian.com/technology/article/2024/jul/20/google-is-the-worlds-biggest-search-engine-broken • https://doctorow.medium.com/the-specific-process-by-which-google-enshittified-its-search-1ffd3b02d205 • https://www.criticalthinking.org/pages/defining-critical-thinking/766 • https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ • https://nobl.io/changemaker/planning-in-uncertain-times/ • https://www.wheresyoured.at/tss/ • https://www.wheresyoured.at/rotcombubble/ • https://www.wheresyoured.at/the-men-who-killed-google/ • https://www.blindfiveyearold.com/what-pandu-nayak-taught-me-about-seo • https://www.blindfiveyearold.com/its-goog-enough • https://searchengineland.com/federal-judge-rules-google-violated-antitrust-law-444756 • https://searchengineland.com/google-declared-a-monopoly-industry-reactions-and-implications-445014 • https://www.iloveseo.net/secrets-google-hides-in-plain-sight-and-how-to-use-them-to-assess-our-seo-strategy/ • https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ • https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/